Davis, Frawley, Anderson, Ayer, McCauley, Fisher & Smith

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David, Frawley, Anderson, McCauley, Ayer, Fisher & Smith, LLC has been serving the midlands of South Carolina for over 50 years. This law firm in Lexington has a wide array of legal services.

Having the ability to serve so many different needs for both personal and business law, this firm was seeking a marketing partner that could help them illustrate these services in a website that was user-friendly and maintained the professionalism that the law staff wanted to convey.

The Splash Omnimedia team conceptualized a website that contains many features and functions that would provide solid, measurable solutions.

We started with a homepage that enabled all web visitors to instantly understand the firm, the history and the vast array of services offered.

An Ad rotator was set up on the home page to highlight, in random, each attorney. This random rotator works on page refresh and measures each click thru to that attorney’s page.

We built the navigation system using a mega dropdown with sub navigation listed down that the right hand sides of each practice area. This enables the website visitor to click to a general practice area and then refine the search to the specific practice area that most likely fits their needs.

A news feed that is specific to each general practice area was then implemented and the two most recent news items then feed over to the home page. We later integrated video into the website so the web visitor could “meet” a couple of the attorney’s in the firm.