Modern Turf was started by Hank Kerfoot and has been a client of Splash Omnimedia since 2009.
Modern Turf needed to increase overall revenue by connecting with more prospects. The main sources of clientele were Golf Clubs, as Modern Turf’s product line was more in line with golf clubs. With golf course construction in a consistent decline, that proved the need to expand the product line and services.
It didn’t take long during before our consultants were convinced that Modern Turf needed to extend its target market. We worked with this client to initiate a division of Modern Turf, named Modern Turf Care, to work directly with homeowners by providing grass maintenance services and
tips on how to lay sod. Modern Turf Care has quickly become one of the most dominate turf care businesses in South Carolina with over 300 clients just in the Columbia area within the 1st year of operation.
Our plan started with a rebranding process. A new logo was created to convey the movement within the business to larger customer base.
The process then moved to the design of a state of the art website containing many different sections that appealed to the homeowners, landscape professionals, and sports turf management along with Golf Club owners.
The use of video is a consistent marketing vehicle which allows for an easy connection with the target market. The video that we shot is well rounded with the different campaigns. There are campaigns focused on all target markets and are used both online and on TV. The television commercials are also duplicated for message consistency on radio commercials. All forms of media are used to drive the relative target market to that area of the website.
A combination of traditional media, interactive media and social media are combined for a powerful presence within the turf industry.
The most recent engagement of our firm was a full event management of an Ultradwarf Revolution which can also be found on the Modern Turf website as a micro-site. This event was originally held in Nashville, TN. Our staff prepared for this event by interviewing some of the top golf club staff in the industry, then formulated a video presentation. In addition, we designed and printed invitations and an event program for the 125 Golf Course owners, general managers and superintendents who would be in attendance at the Revolution. There will be more upcoming events throughout the southeastern portions of the US.
With landscaping being perceived as a “downward” industry, our marketing drives over 5,000 visitors a month on average!
Back to Portfolio
A vibrant main page that includes video makes it clear what services Modern Turf offers.
Helpful resources educate the consumer on what grass best suits their needs.
The Ultradwarf Revolution microsite serves as the informational hub for the event, containing schedules, hotel information, important dates, videos, sign up forms, and more.
