W.P. Law

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W. P. Law, Inc. specializes in fluid handling for homeowners, landscape contractors, industrial, municipal and agriculture customers by providing irrigation supplies.

This company offers such a vast array of products with hundreds of categories and thousands of products, it was imperative that they launch an online marketing initiative.

With a non-existent online presence and no search engine ranking, this company completely relied on its six different locations for all retail and wholesale sales.

While W.P. law is a well respected company, in business since 1970, it was and is still a battle to express the industry that this company serves. For those that had not heard of W.P. Law, inc. it is inferred that W.P. Law, inc. is a Law Firm.

Splash Omnimedia's solution was to build a website that instantly connected with all potential target markets and simply illustrates the products and services that W.P. Law, Inc, offers. By dividing the verticals into four different sections located in modules on the home page, web visitors are quickly directed to the relative section.

Creating a website that was loaded with resources was a primary task. With big box competition such as Lowes and Home Depot, the differentiator had to be resources along with product line and associated cost. Extremely complex web apps were integrated for educational resources such as the industrial chemical search and weed control.

Communication is imperative to maintain current customers and obtain new customers. An email marketing campaign was initiated to engage people to sign up for specific types of turf grass fertilizer applications. This enabled web visitors to obtain a monthly email campaign reminding them of the upcoming necessary fertilizer and other chemical application while at the same time allowing a great vehicle in which to advertise this same application product for greater sales.

An aggressive SEO initiative was launched and continues to be developed due to the number of products that are offered.

During the calendar year of 2011, the monthly average of website visitors were well over 7,000 people with over 4,000 monthly visitors being unique! Did we mention that this was an irrigation company? Now that is driving traffic!