marketing-blog

Social Media Marketing - 3 Tips to help you find success

Fri, 11 May 2012 16:46:00 GMT

Social media marketing is a valuable tool for brand building.

There is no question that social media has taken its hold on society. If you haven’t planned out a social media strategy then you are missing an incredible opportunity to reach your niche market right where they are looking, and that’s social media.

Here are three tips to help you get started:

1. Map out a strategy: Create a well thought-out marketing strategy for social media. Find your niche market and discover what they want from you in the social media market, then plan a way to deliver it.

2. Deliver quality content on a regular basis: The content you deliver through social media should be done on a regular basis. Be consistent with the message you convey. Followers should know exactly what you can do for them. Offer quality content that will help them fix a problem they care about.

3. Become a valuable resource: If you have been successfully posting content, followers will know what you can do for them and will look to you as a valuable resource in your particular niche. Offer them something of value that helps fix a problem, or teaches them a valuable skill.

Let the social media experts at Splash show you how to find success with your social media marketing campaign.

Marketing Techniques - Are you including print advertising?

Fri, 11 May 2012 16:39:00 GMT

Your marketing techniques should include print advertising.

Developing a winning marketing plan is vital to building a successful brand. Your marketing plan should include an online strategy to build a successful presence in the online world as well as one using traditional means of advertising to reach prospects offline.

Your online strategy should include, but not be limited to:

•   Professionally designed website
•   Article/blog marketing
•   Web video
•   Email marketing
•   Social media

Believe it or not, traditional forms of advertising are still a very viable method for marketing. Many believe that print advertising is a waste of money and time. However, print advertising is still a very popular resource for marketing face-to-face and via direct mail.

An effective print marketing plan should include:

•   Flyers
•   Brochures
•   Billboards
•   Magazine/Newspaper advertising
•   Business cards
•   Coupons
•   Mailers
•   Books

Creating a well-balanced marketing plan that includes a variety of techniques will ensure that you are reaching millions of consumers. Meet with a professional marketing team to learn about the other methods of marketing you should be including in your strategy.

Let the marketing experts at Splash help you create a successful marketing plan for your business.

Marketing Tactics - 3 Tips for building your brand

Fri, 11 May 2012 16:33:00 GMT

Marketing tactics for exploding your business.

Developing a marketing strategy is key to successfully building your brand. Here are three tips to help you develop one that will bring targeted traffic to you site and explode your business.

1. Blogging/Article marketing: Posting quality content to the web is a great tactic to increase traffic flow to your website. Google loves fresh content that is delivered on a daily basis. It lets everyone know you are an expert in your particular niche. Delivering quality content on a regular basis will get you ranked at the top on Google results pages. Your brand will quickly become recognized as a leader.

2. Corporate video: Video is powerful and the easiest way to get your vision out to the world. Place video on your website, YouTube, and the many social networks to convey your message.

3. Website design: Because your website is the center piece of your online marketing, make sure the design is great. With all the traffic you will be receiving, you want to make sure your site is easily navigated, has a lead capturing system and that your content is high-quality and engaging.

Let the experts at Splash design a marketing plan for your business, contact them now.

Email Marketing Strategy - How effective is newsletter marketing?

Fri, 11 May 2012 16:28:00 GMT

An email marketing strategy that includes newsletters will help build rapport with your customers.

Is email marketing still an effective tool for marketing? The answer surprisingly is, yes. Using newsletters to stay in front of your customers, and potential customers is a valuable and inexpensive means of marketing. If it’s done correctly, email marketing can help you turn visitors to your website into customers.

Creating an email marketing strategy begins with your website. You should have a lead capture page on your website so visitors can opt-in to receive newsletters and emails from you.

Make sure your newsletter offers something of value to the consumer. Offer helpful tips, product updates, how-to guides and exciting news and special offers. Include a call to action asking your readers to take action.

Include a little bit about your company and what you have to offer, but don’t overdo it. It’s an opportunity for your contact list to get to know you.

Give the newsletter a benefit-driven and powerful title. You first want to capture their attention as well as encourage them to read past the headlines.

For more information about building an effective email marketing strategy, contact the professionals at Splash now.

Web Design Studio - What should you look for?

Fri, 11 May 2012 16:22:00 GMT

A web design studio will make or break your online marketing strategy, make sure you make it right.

Finding the right web design studio is the most important step in creating your online presence. Your website will be at the center of your marketing strategy and hiring the right company to create that website is the first step.

Here are a couple of tips to help you find the right one:

• Experience: Experience is important, but don’t hold their toes too close to the fire. A new company can bring with it new ideas. Online marketing changes constantly, so hiring a company that hasn’t been building websites since the birth of the Internet. However, you don’t want to be someone’s first client, either.

• Ask to view a portfolio: Every studio should have a portfolio of recent work for you to review. If references are available, ask for them. Follow up with the references to see how their experience was working with the design team. Did they deliver as promised? Were they easy to work with? Did they stay on budget and on time?

• Are they knowledgeable in SEO marketing: Search engine optimization is important to your website to help boost your ranking on Google results page. You can’t just build a site and expect business to come pouring through your doors.

Let the web design experts at Splash create the perfect website for your business.

Custom Website Checklist

Fri, 11 May 2012 16:17:00 GMT

Custom website building is crucial for successful online marketing.

Your website is the first exposure for many of your prospects. It needs to be powerful and effective to convince your visitors that you are the expert in your field. A custom website will help increase traffic and therefore, increase your bottom line. Here are some strategic key points to keep in mind.

• Powerful headline: Each page on your website should have a powerful headline, preferably with appropriate keyword placement.

• Call to action: If you don’t tell your visitors what to do next, chances are they won’t do anything. Each page should have a specific and compelling call to action.

• Word count: Each page on your website should have between 350 to 700 words. Use bullet points and short paragraphs to increase readability.

• Keyword research: Keyword research is finding out how consumers search online. Your research will give you ‘keywords’ or ‘phrases’ that are most frequently used to find your particular niche. Using these keywords in the right locations will help drive free traffic to your website.

• Strategic domain name: Using keywords or keyword phrases in your domain name makes it almost certain your website will attract high traffic specific to your niche.

• Lead capture page: Your website should have a page where your visitors can leave their contact information and opt-in to receive information from you.

• Reviews or Testimonials: Create a testimonial page with reviews from past customers.

• Blog/article page: Today’s effective marketing includes articles and/or blog postings to your website.

To request a no-obligation quote, visit the professional web design team at Splash.

Corporate Website Design - A Winning Strategy

Wed, 09 May 2012 23:25:00 GMT

Corporate website design that includes an online marketing strategy will have you crossing the finish line in record time.

Building your website is one of the most, if not the most important part of building a winning strategy for your business. Online marketing is slowly replacing traditional means of advertising. While other avenues are still viable, building a powerful online presence gives you the opportunity to reach millions of people worldwide.

Your corporate website is the centerpiece of your online marketing strategy. To build a really successful online presence you need to start with a dynamite website. All of your online marketing will link directly to your site, so you need to make it good.

When it comes to designing your website, work with a professional design team. There are important features that must be included.

A basic website should include these pages at a minimum:

• Home page
• About page
• Services/Products page
• Contact page

• Privacy page

Once your website is designed and functional, you can begin your marketing strategy to drive traffic to your site. This strategy could include:

• Email marketing
• Blogs
• Corporate video marketing
• Social media marketing

Contact the expert design team at Splash to create your winning online strategy.

Web Design Inspiration - Where can you find ideas

Tue, 08 May 2012 17:54:00 GMT

Web design inspiration can come from a walk in the woods.

Whether you are designing a website or deciding on what colors to paint your new office, inspiration can come from anywhere. Even taking a walk in a beautiful forest, or on the beach can bring inspiration to your design.

Here are three important tips to help you create an inspiring web design:

• Color scheme: When you are creating your website you want to use a color scheme that is pleasing to the eye. Studies show a light background with dark font is very effective.

• Content: Be sure to use content that is clear and precise. Don’t mislead or bore your visitor with excessive or off-topic content. Offer valuable content that will keep them on the path toward doing business with you. White space is important, so don’t let words run together. Bullet points and short paragraphs work best.

• Easy navigation: Like a walk in the woods, you don’t want your visitors to get lost. Make sure that your website is easy to navigate. If visitors get lost, they will give up trying to find their way and leave your site.

Contact the web design team at Splash to create a winning web design for your business

Web Design Advertising - Is your website doing its job?

Tue, 08 May 2012 17:48:00 GMT

Web design advertising can increase your recognition while increasing your profits.

An effective web design will drive traffic to your website, but more importantly turn that traffic into revenue. Here are some tips to make sure your website is doing its job.

• Rich with keywords: Using the appropriate keywords relevant to your business will help increase Google’s awareness of you. Keywords should be placed in your page headlines, your domain as well as throughout the website.

• Call to action: Every page on your website should include a call to action. Tell visitors what you want them to do next. If you want them to “buy now” tell them to do it.

• Powerful home page: Nothing grabs a visitor’s attention like a good video. People like to see who they are dealing with. Video, pictures and corporate information is a great way to introduce you and your team.

• Contact page: Make sure that your visitors know how to get in touch with you. You should include several ways for them to contact you such as email, phone, address, contact form, etc.

For more information about turning your website into a powerful advertising tool, contact the design team at Splash.

Video Production - 3 tips for hiring the right company

Tue, 08 May 2012 17:41:00 GMT

Video production is a large part of your marketing strategy, finding the right company is vital to your success.

Video production should be considered mandatory for your marketing strategy. It plays an important part of your marketing message and turning viewers into customers. Producing video can be a daunting task therefore you need to make sure you hire the right company.

Here are three tips to help you find and hire the right company:

1. Do your research: The first step before hiring any company should be to research. Visit prospective companies websites; there should be testimonials and case studies for you to review. If possible, follow up with references. Check with the Better Business Bureau for complaints, and see how any complaints were handled.

2. Ask for samples: Get samples of their work. Most companies have a portfolio they can show you. Scrutinize the portfolio to assess whether the samples are creative and professional enough for your project. You don’t want to produce a ‘cookie cutter’ video that every other business has.

3. Don’t be afraid to walk away: Most important, don’t be afraid to walk away if you don’t feel comfortable with a company. There are many video production companies out there and finding the right one is important for making the most of your investment.

Let Splash’s video production team give you a no-obligation proposal for your next video production.

DVD Production - 3 Ways to use your corporate video

Fri, 04 May 2012 19:07:00 GMT

DVD production helps prove to the world you are an industry leader.

Producing DVD’s and corporate videos is a dynamite way to market your business. Adding video to your marketing plan will help increase your exposure and brand recognition.

Here are three ways a corporate video can work for you:

1. Employee training: Employee training is the perfect place to play your corporate video. If company leaders cannot be present in the room, a corporate video can be played to welcome them to the team as well as share the company story, mission and vision.

2. Marketing: Using corporate video in marketing is a great way to brand yourself an industry leader and drive traffic to your website. Video is quickly becoming the leading venue in marketing. Strategically placing video on the web on sites like YouTube will increase your exposure.

3. Build your brand: Use your DVD’s to help build brand recognition. They are perfect to use for hand-outs at expos, mailings and free gifts to your website visitors and existing customers. How-to videos will bring added value to your brand by offering the consumer a solution to their problem.

For information and pricing contact a member of our marketing team at Splash Omnimedia.

Corporate Videos - The power of online video marketing

Wed, 02 May 2012 16:36:00 GMT

Corporate videos will drive more traffic to your website.

Web video advertising has become a valuable marketing tool for your business. Cisco Systems predicts 90% of traffic on the web will be driven by video. It is estimated that consumers watch 46 years of video every day worldwide.

Wouldn’t you like your video to be one of them? Posting video to social sites, like YouTube and Facebook and having others share your video will drive that traffic to you.

Video is more personable than written content. Consumers like to see who they are dealing with and like to establish a relationship with the businesses they patronize. Chances are they would rather watch a video of you or a spokesperson explaining your vision or sales pitch than read about it.

Video will allow you to set yourself apart from your competition. Not everyone has caught on to the power of video yet. Here’s your chance to beat your competition and offer what they are not.

Creating a corporate video is far less expensive than producing a television commercial. If video isn’t currently a part of your marketing plan, correct that immediately. Millions of people are waiting to see and hear your message.

For more information about filming your next corporate video contact the experts at Splash.

Video Consulting - Are you ready for your close-up?

Wed, 02 May 2012 16:28:00 GMT

Video consulting – A powerful marketing tool for your toolbox.

Video marketing is one of the most powerful tools to add to your marketing toolbox. Nothing says it better than video. If you’re not using video to get your message out to the masses, then you are missing a big piece of your target audience.

Adding web video to your website is one of the best attention-grabbing tools available today. It is an inexpensive and effective way to market your message. When visitors to your website land on your homepage and start watching your video, they are more likely to stay longer. Here is your opportunity to capture their attention and keep it.

Post your video on social sites such as YouTube, Facebook and other similar sites. This is an effective way to drive traffic to your website.

A marketing video can be used as hand-outs at trade shows or offered as a gift to visitors to your website.

You can create a corporate video to welcome new employees to your team, or for training purposes.

There are many opportunities for your business to utilize video in your marketing efforts. You can be as creative as you want to convey your marketing message to the world.

Contact the expert video consultants at Splash for your next close-up.

Television Commercials - 3 tips to making them effective

Wed, 02 May 2012 16:20:00 GMT

Television commercials are still a viable marketing tool if you do them right.

Many believe that television commercials are ineffective today. With new DVR’s and the ability for consumers to fast forward through commercials, businesses are second-guessing their effectiveness. Big mistake.

Television commercials still reach millions of viewers worldwide and are still believed by many to be a valuable asset to any business’ marketing strategy. Here are three tips for making every second count in your television commercials.

1. Effective Spokesperson: If your budget can afford it, hire a recognizable spokesperson to represent your company. Make sure the spokesperson is of good character within your marketplace. Many businesses find themselves having to break away from ‘celebrity’ spokespeople because of bad behavior. If your market is local, then look for a local celebrity or someone within your company who will effectively convey your vision and message.

2. Make it unique: Don’t launch a ‘cookie cutter’ campaign. Be as unique as your business is.

3. Invoke emotion: Commercials that invoke emotion are far more successful than those that don’t. Laughter is the best medicine and people love to do it. Adding humor to your commercial will make it more memorable.

For more tips about how to make your next television commercial a success visit the experts at Splash now.

TV Commercials - 3 Reasons to Roll Tape

Tue, 01 May 2012 18:53:00 GMT

TV commercials are still a popular and effective marketing tool for building business.

Television commercials are still considered one of the most effective marketing tools available. The first TV commercial was aired on July 1, 1941 and cost the manufacturer a whopping $9.

Unfortunately, today’s rates are a tad bit higher, costs depend on the time of day your commercial airs and the length. Airtime for commercials runs 15 seconds, 30 seconds or 60 seconds.

Television commercials are still a very effective way to reach a large audience to sell products, or to build your brand recognition. Here are three reasons why you should be rolling tape:

1. Reach a large audience: Millions of Americans are still watching television. You have the capability to reach millions with your advertising message.

2. Opportunity to convey your vision: TV commercials are excellent in conveying vision and building brand recognition. Continued viewing of your message helps create a following.

3. Build your brand recognition: Television commercials offer a great opportunity to build brand recognition and to build a bond with the consumer.

Contact the professionals at Splash for a no-obligation quote for your next TV commercial