Splash Omnimedia Blog:

There are so many different synonyms and buzzwords in online marketing that knowing what is what can be difficult.  This glossary is designed for the layperson who is considering an investment in online marketing.

 

• Search Engine Marketing – Also known as SEM, search engine marketing is the broad category of gaining exposure and traffic through search engines with advertisements and organic search.
• Search Engine Optimization – Also known as SEO, search engine optimization is a part of SEM that focuses on generating local and organic traffic as opposed to paid traffic.
• Pay Per Click – Also known as PPC, pay per click advertising is a type of SEM that focuses on paying for advertising space on search engines based on target keywords.
• Keywords - Sounds simple enough, but keywords in online marketing refer to the words that people use to search for products, services, and answers.
• Social Media Marketing – Also known as SMM, social media marketing is leveraging social platforms like facebook, digg, twitter, linkedin, and many others to promote brand awareness and improve customer relationships.
• Viral Marketing – Viral marketing has always existed as word of mouth marketing but has taken on a new face with the rise of the internet.  The internet and social media specifically have provided great platforms to spread word of mouth like never before.
• Inbound Marketing – Inbound marketing is another term for online marketing that is used to differentiate between traditional tactics like direct mail and contemporary tactics like SMM, SEO, and PPC.  The main difference is that instead of ‘pushing’ your message onto potential customers, inbound marketing focuses on showing up exactly where customers are already looking for your type of business.
• Content Marketing – Content marketing refers to creating useful infographics, white papers, blogs, and other types of content in order to establish your company as a “thought-leader” in your industry.
• Linkbuilding – Linkbuilding is one of the most important factors that search engines consider when ranking a website.  It is the act of creating a network of links online from reputable and relevant sites in your industry to boost search engine rankings.
• Linkbaiting – Linkbaiting is kind of a hybrid between linkbuilding and content marketing.  It is the practice of creating content or resources that other people will link to.  Great content, with the right promotion, can generate a ton of links and boost search engine rankings.
• SERPs – SERP stands for Search Engine Results Page and is used commonly to determine the success of an SEO campaign.

While this is not an exhaustive list of online marketing terms, it is a good start to get an idea of the many tactics and strategies used to promote a business online.  Contact us today for a free marketing proposal on how we can help improve your bottom line.