Splash Omnimedia Blog:

Many online marketing and SEO agencies will have you believe that offline or traditional marketing is dead, and that you should focus all of you efforts and budget online.  This is just simply not true.  While online marketing is a core distribution channel that should not be ignored, the strategic implementation of both methods creates powerful synergy.  

The focus has shifted is all, making online marketing more and more relevant to modern businesses.  Here are a few ways that you can integrate your off-line and on-line marketing efforts for maximum exposure and interaction:

1. Use QR codes on print materials – A quick response (QR) code is a small crypted box with a pattern that regular smart phone cameras can scan.  These are great to put on business cards, brochures, or even on the packaging of your products.  Depending on the placement and the goals of the code, you can link to a youtube video, automatically add a contact to your phone, or link to a landing page with special coupons or deals.  With tools like google analytics, QR codes give you a way to track the effectiveness of print advertising more efficiently.  


2. Turn off-line traffic into on-line traffic – Websites offer a low stress way for potential customers to learn more about your company and the products that you offer without having to deal with pushy salespeople.  Make sure that your website is on everything that your brand name is on.  That way, customers can always find your website and visit it on their own time when they are ready to take the next step through the buying cycle.


3. Keyword research – There are two great ways that keyword research for SEO and PPC can improve your offline marketing efforts; by giving you an idea of how consumers define your niche and by showing you how often certain products and services are searched for online.  With this valuable intel, you can improve your print copy and find better metrics to determine seasonal products based on search volume statistics throughout the year.


4. Competitive research – If you are effectively marketing your business online, then you have gathered all kinds of juicy competitive data.  This data is largely used to improve and tweak your online efforts, but it can also be used in creative ways to improve offline methods.  The website acts as a one stop shop for all of the information you could need about a competitor like products offered, pricing, positioning, and even what markets they are trying to target.

So how can a company balance the various marketing tactics in a way that is both complimentary and budget friendly?  Contact Splash Omnimedia today for a free consultation and proposal that will focus on maximizing your return on investment through the strategic implementation of the right marketing channels for your business.  Contact us today for a free marketing proposal on how we can help improve your bottom line.