Splash Omnimedia Blog:

We've all seen lorem ipsum (known to many as "Greek text") used as a placeholder on all kinds of "works in progress" -- websites, print ads, brochures, etc. And while it's merely an excerpt from a passage of Latin literature, the designers working on new packaging for Chipotle recently found a way to have some fun with it.

On one side of their new bags is simply some text pumping the Chipotle bag, but on the opposite side there's lorem ipsum. This little surprise garnered Chipotle buzz on the internet as many speculated whether or not this was an intentional, playful design decision, or rather a giant oversight before printing.

We'll never know for sure if it was a goof or a clever design stunt. Either way, it goes to show how a seemingly small element of an overall brand can generate a lot of talk. Sometimes making "unsafe" design decisions can prove beneficial and serve as the catalyst you need to drive more traffic to your business. With the prevalence of social media today, everything can be shared with the click of a button, and you can bet those lorem ipsum bags got captured with many a smart phone before even leaving the store. 

Contact us today for a free marketing proposal on how we can help improve your bottom line.