Splash Omnimedia Blog:

It seems like just yesterday that people were using beepers and carrying around mobile phones that couldn’t fit in a pocket.  Fast forward to 2012 and there are a plethora of applications and uses for smart-phones both for individuals and businesses alike. 

When 83% of adults own cell phones and 35% of those are smart phones, you can’t afford to ignore mobile marketing.  So what ways can you capitalize on these new mobile marketing trends in order to reach your local customers? 

Mobile Websites

Having an online presence is a necessity for all businesses in the 21^st century, but is that enough?  For an effective marketing strategy, your business needs to have a presence wherever your target market can be found, and that includes mobile.  Mobile websites are easier to read on smart phones than traditional websites and can include targeted information that mobile users are looking for like your contact information, specials and promotions, and a list of your products/services.

Mobile Search and Organic Traffic

When potential customers search on mobile phones, they are much more likely to be searching for local businesses and events than on a desktop.  Over 40% of mobile searches are local versus 20% on desktop computers.  If your target market is segmented by location, then you need a mobile search optimization strategy in place so that your customers find you and not a competitor.

Mobile Advertising

Online advertising has been around since the beginning of the internet, but was changed forever with the introduction of search advertising products like Google’s AdWords and Microsoft’s AdCenter.  Mobile advertising is a growing industry that has reached over $2.5 billion a year and continues to rise as smart phones become more accessible and affordable to all. 

Mobile Applications

For some businesses, creating a mobile application for the Android, Blackberry, or Apple markets could contribute to your overall branding and marketing strategy.  For example, Moes has a great application for smart-phones that allows you to place orders ahead of time and pick them up with ease. 

Navigating the sea of marketing can be overwhelming for a small business owner who already has to wear many hats to stay afloat. Contact the Splash marketing team for a free proposal and we will be happy to talk with you about your business objectives and how we can help you meet them.