Splash Omnimedia Blog:

If you’ve ever considered producing television commercials for your business, web videos may be a better solution… or maybe not.

What's the difference between television commercials and web video? Which would work better for your business?

Marketing with Television Commercials

Television commercials can be constructed and filmed to display a brief marketing message to your audience. If you have a popular ad that is converting well or if you have a slogan you want to brand, then a commercial may be the way to go. Viewers are expecting to see ads on TV, and we can help you create one they actually enjoy watching.

Marketing with Web Video

With Google buying YouTube for a total of $1.65 billion in 2006, web video has increased in popularity. With smart phones, iPads, and the iPhone, consumers are watching an average of 46 years of video each day across the world. Web video approaches marketing from another angle, creating a personal bond with your audience. In this medium advertising is much less aggressive and the main focus is to build rapport with your target market, positioning your business as the best solution for their needs.

Television Commercials, or Web Video: What’s a better fit for your business?

It all depends on your goals and budget. To get started with a series of creative and effective television commercials for your business, request a proposal now. Click: Request Proposal.