Splash Omnimedia Blog:

What, exactly, makes a good logo? With hundreds of thousands of logos out there, designers and non-designers alike have this same question. I have taken three examples of strong, memorable logos here and hope to briefly explain at least why they are successful.

First, let's take the FedEx logo. Designed by Lindon Leader of Landor Associates, it is instantly recognizable from great distance. Its claim to fame though, is the "hidden arrow" between the "E" and the "x" (once you notice it, it'll be all you see). It is a great example of effective, subliminal imagery.

The Coca-Cola logo is arguably the best example of cursive lettering (in a sea of tacky, poorly designed cursive fonts). Note how the logo isn't just "typed out". The baseline of "Cola" is lower than "Coca". Iconic, American -- it's everything Coke markets itself to be.

Finally, the logo created by superstar designer Saul Bass, AT&T. Sure, its undergone minor updates through the years, but the core design has not changed. That's the hallmark of a strong design. Few brands have been able to undergo updates and maintain their mark (think BP's shield to starburst, or the recent Comedy Central rebrand).

So there are some examples of logos done right. Do you have a favorite logo? Share in the comments.

If you are looking for the perfect logo design for your business, contact Splash Omnimedia today for a free proposal.