Splash Omnimedia Blog:

The look, the feel… nothing compares to high-quality video production for your business.

Why is video effective? Grab a bowl of popcorn, turn up the volume, dim the lights, and you’ll understand.

High-quality content in the form of text is one of the best ways to connect with many of your prospective customers. People want to read about your service or product, to educate themselves before they call or come in, and certainly before they make a purchase. A good reader reading good content will likely take the next step toward becoming a buyer.

Video amplifies the effects of reading by involving sound and motion to grab your prospect’s attention. The more closely they pay attention to your marketing, the more ingrained it becomes in their minds, and the more likely they are to become your customer. People enter a different mode when they watch a video, becoming even more receptive to your message. Video involves more of their senses, evoking whatever mood your video production team aims to create in them.

All of this results in subtly shifting your viewers into buying mode – and they enjoy every minute of the journey.

If you’ve been thinking about using video in your marketing strategy, contact the video production team at Splash to get a proposal today.

If you’ve ever considered producing television commercials for your business, web videos may be a better solution… or maybe not.

What's the difference between television commercials and web video? Which would work better for your business?

Marketing with Television Commercials

 

Television commercials can be constructed and filmed to display a brief marketing message to your audience. If you have a popular ad that is converting well or if you have a slogan you want to brand, then a commercial may be the way to go. Viewers are expecting to see ads on TV, and we can help you create one they actually enjoy watching.

Marketing with Web Video

With Google buying YouTube for a total of $1.65 billion in 2006, web video has increased in popularity. With smart phones, iPads, and the iPhone, consumers are watching an average of 46 years of video each day across the world. Web video approaches marketing from another angle, creating a personal bond with your audience. In this medium advertising is much less aggressive and the main focus is to build rapport with your target market, positioning your business as the best solution for their needs.

 

Television Commercials, or Web Video: What’s a better fit for your business?

It all depends on your goals and budget. To get started with a series of creative and effective television commercials for your business, request a proposal now. Click: Request Proposal.

Marketing trends have been changing, the use of video marketing and corporate videos has been increasing.  Video is everywhere online. They are appearing on websites, social media sites and countless other venues. Many businesses are beginning to use video marketing and corporate videos to increase their online presence. If you are not using video marketing and corporate videos to market your business on the web, you are missing out on a huge opportunity to increase your advertising audience.

It seems that everyone today has a video on YouTube, do you? Do you have video on your website? By placing a video on your website, you increase the possibility of visitors remembering you and what your products or services are.  It is a proven fact that people remember more of what they see and hear together than what they read. In addition to video on your website, you should consider video marketing on some of the social networking sites. There is an entire market of consumers online who are surfing the web looking for products and services. Video marketing and corporate videos will help put  you in front of that market.

Video marketing and corporate videos are a great way to brand your business. Many companies are creating corporate videos to not only market to the consumer, but to market to potential employees as well. A corporate video can help build name recognition with the online community. When a consumer sees a video with the faces and voices of the people behind the company, they are quicker to identify with the company. Corporate videos will also help you educate the consumers about your products or services. In addition to marketing, corporate videos are a great resource for trainings and educating new employees about your company’s mission and policies.

Using video and audio will allow you to connect with your consumers in an entirely different way. With video and audio, consumers will be able to distinguish the excitement and enthusiasm in your voice. With print ads, there is no excitement in reading the words. Video marketing allows you to bring the excitement to the consumer.

There is fierce competition in the marketplace today. You need to be creative with your marketing in order to set your business apart from the others. Video marketing and corporate videos are a great way to increase your exposure online which will help to  increase your business.  Contact us today for a free marketing proposal on how we can help improve your bottom line.