The year is quickly coming to an end and Thanksgiving is practically here! It’s no secret that Black Friday and Cyber Monday are the biggest shopping events of the year. After filling up on food, family and football, Americans will be ready to line up early and fight off intimidating crowds in order to get a shot at the best prices of the year on gifts and things. Whatever your business goals and objectives, you should get in on the action and take advantage of these opportunities to reach out to current and potential customers and get your business out of the red and into the black for the 2016 fiscal year.
The statistics for Black Friday and Cyber Monday speak for themselves. 55% of Americans say that they plan to visit a store or shop online this year during Black Friday or Cyber Monday. Last year, shoppers spent $4.45 billion in stores on Black Friday and $3.07 billion online on Cyber Monday, and the spending is only expected to increase this year.
In order to stake your claim on your share of the Black Friday and Cyber Monday sales, it’s important to start preparing now. With Thanksgiving only 14 days away, shoppers are starting to make their lists of what they will be looking to purchase when the big day finally arrives and creating a plan of attack and execution on just what stores they will be shopping in.
Typically, there is a little “cat and mouse” when it comes to black friday deals, and stores wait to see what their competition is going to dish out before serving up their own sales. This can leave some businesses, particularly small and mid-sized businesses, ill prepared for the biggest shopping day of the year simply because they’re waiting for their competitors to “jump first,” so to speak. One way to combat this is to be proactive instead of reactive. Rather than waiting until the competition decides what their deals and sales will be, go ahead and decide on yours in advance and stick to them when the time comes.
Many big-name stores like Wal-Mart, Macy’s and Toys-R-Us have already pre-released some of the deals that shoppers can expect to see on Black Friday and Cyber Monday in order to drum up buzz and excitement and drive more customers into stores and to their websites.
Even though your business may not be able to offer the same products and discounts as the big stores, that doesn’t mean you shouldn’t take a crack at the Black Friday business. No matter how small, your business doesn’t have to be overshadowed.
Reach out to your target audience with these five Black Friday and Cyber Monday tips to help you boost sales and increase revenue.
Now’s the time to get your plan and strategy in place for Black Friday and Cyber Monday. Promoting your sales and deals now through emails, your website and social media channels will help drive traffic in-store and online when the big day finally arrives. For more information on how you can make sure your advertising is prepared for the holiday season, you can contact the experts at Splash Omnimedia. We can help you create a comprehensive marketing strategy that is sure to drive business and help you get the most out of the holiday shopping season.