Effective advertising begins and ends with making a memorable first impression, and vehicle wraps are a great way to spread your business’s message everywhere you go. When paired with other forms of traditional and digital advertising, vehicle wraps can round out a comprehensive marketing strategy and help you increase your brand awareness with your target market.
A vehicle wrap is essentially a mobile billboard. It’s a digitally printed, vinyl decal that is installed on your vehicle. Vehicle wraps come in various sizes and can encompass the entire vehicle or just a portion of it, depending on your specific needs. The graphics are in full, eye-catching color and are printed on heavy-duty vinyl material.
Vehicle wraps are a great marketing tool for businesses of every size, from large companies with entire fleets to local mom-and-pop companies.
Vehicle wrapping is an extremely efficient form of outdoor advertising. Since it goes with whoever is driving the vehicle wherever they go, it has the capability to reach people right where they are. In fact, a vehicle wrap has the power to generate as many as 70,000 impressions a day, depending on where you live.
The flexibility and mobility also means that you can position your vehicle, and your message, virtually anywhere you want. Whether in a parking lot, at a red light or stuck in a traffic jam, your target audience will look out their car windows and see your message. Vehicle wraps are up close and personal. This gives you a unique opportunity to reach people of all ages, genders, income levels, backgrounds and professions. You could turn every person you pass into a potential customer.
In one of our previous blogs, we talked about 4 big benefits of integrating vehicle wraps into your marketing mix. Here are four more benefits that you may not have considered.
Vehicle advertising has become one of the most dynamic and powerful advertising platforms over the last several years, and its popularity is only expected to grow. Make sure you don’t just blend into the crowd. Expand your reach and get your message in front of your target audience right where they are by incorporating an eye-catching vehicle wrap into your marketing strategy. Our graphic design team has the tools and experience to create unique wraps in all sizes that will amplify your brand, whether you have one vehicle or a hundred.