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How to Use Content Marketing to Improve Your Organic Search Engine Optimization

Posted by: Mike White Thursday, January 17, 2013

5 Tips for improving organic search engine optimization using content marketing.

Content on your website is one of the best ways to improve organic traffic to your site. Here are five ideas to use content to market your business.

  • Create a company blog: Daily blogging for your company is the ideal way to use content to market your business. Blogging is a great platform for sharing company news, company achievements, special announcements, product and service reviews, how-to guides, and a great way to answer frequently asked questions about your company, products or services.
  • eBooks: Publishing an eBook is a great way to brand yourself, or your business as the expert in your field. eBooks can be a valuable tool to educate your customers, improve customer loyalty, and improve customer relationships.
  • How-to guides: How-to guides are another great way to brand your business the expert in the field.
  • Press releases: Press releases are great to educate your customers and the media about special company announcements, product releases, and special promotions.
  • Article marketing: Publish articles to the web about your company, products or services, or other important information about your particular industry.

Let the experts at Splash Omnimedia create a content marketing strategy to improve your company's organic search engine optimization.

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