[INFOGRAPHIC] The Customer Reigns: Why Knowing Your Target Market is So Crucial to Effective Marketing

Posted by: Mike White Monday, December 02, 2013

It's the customers’ world. We just market in it.

Knowing Your Target Market

Here's a quick quiz: What's the most important thing for a business to know in order to be successful at digital marketing?

  • A. What a great website is, and how to get one.
  • B. All the latest marketing tools and tactics, so you can make sure they're part of your digital marketing strategy.
  • C. What your competition is doing, so you can do it better.

Trick question: The answer is none of the above.

The most important thing you need to know about your business is your target market.

If you read our blog posts at Splash, you'll see a common refrain: "depends on your target market". What's the best way to design and organize your website? It depends on your target market. What kind of key phrases and topics should you target with your SEO? It depends on your target market. Is email marketing or social media right for your business? It depends on your target market.

Effective Marketing

The reason your target market is so important is because they're who you have to convince in order to make a sale. Understanding them is the first step to figuring out what will most convince them.

But what kind of information do you need to know about your target market? Luckily, we've created a colorful visual to help you remember:

(Click on the image to enlarge.)

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