How important is your logo in brand identity design?

Posted by: Mike White Monday, February 27, 2012

Ask any five year-old, and you’ll get a quick lesson in brand identity design

brand identity design

There’s a video circulating online that’s just adorable. It was an experiment done by a marketer who wanted to gauge the effectiveness of brand identity design on children. He flashed a series of logos on his computer screen and had his little girl try to identify the company each logo represented.

She did pretty well. Shockingly well, when you consider that at age five, it’s likely her television viewing habits are at least somewhat limited by her parents. She had already made associations between many of the logos and the products the logos promote.

Where had she likely seen all of these logos?

  • TV commercials
  • Signage
  • Employee uniforms
  • Delivery trucks
  • Product packaging

Your logo is a crucial element of brand identity design, even if your business is small and local rather than global. Your prospective customers are paying attention, even if they aren’t consciously thinking about your logo. It’s making inroads on their attention every time they see it – so it’s important to be sure your logo communicates all you want it to, and nothing you don’t.

Brand identity design isn’t a one-time task you can check off and forget. In fact, most of the most-recognized logos in business have undergone multiple changes throughout the years.

If it’s been a while since your logo was tweaked, or if you’ve never had one done professionally, now’s the time. Contact the brand identity design pros at Splash Omnimedia for a brand identity design consultation.