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Marketing Strategy - Who is your ideal customer?

Posted by: Mike White Friday, September 28, 2012

An effective marketing strategy focuses on the right customers.

A lot of businesses don’t take the time to identify who their ideal customer is. Creating a marketing strategy that focuses on the customers and clients you want, will bring greater results with your marketing. Marketing to the wrong people is a waste of valuable time and assets. Decide who you want your ideal customer to be and learn everything about them.

To find out who your ideal customer is, ask these questions:

  • What age, gender, location and education are my customers?
  • Where do they get their information about products/services from?
  • What are their buying habits?
  • What’s important to them?
  • Who can benefit from my products?
  • Where do they gather online?
  • What are their needs?

Once you’ve answered these questions, you’ll have a better understanding of who your ideal customer really is, and how to effectively market to them. By focusing on the customers you want, you can weed out the ones you don’t want. You know – the ones who cause problems and waste your time and valuable resources.

For more information about creating a marketing strategy that focuses on your ideal customer, contact the expert marketing team at Splash Omnimedia.

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