Marketing Techniques for Small Business Owners

Posted by: Mike White Thursday, August 23, 2012
success strategy marketing

6 Marketing Techniques to improve your marketing strategy

Marketing your business should start with developing an effective strategy. Here are six tips to improve your results.

  1. Social Media: Social media is one of the top online marketing techniques you should be using. Facebook, Twitter, Pinterest and LinkedIn are a perfect platform to brand your small business. Social media allows you to connect with your customers.
  2. Email Marketing: Email opening rates are improving because of the increased use of mobile devices. Use a variety of email marketing campaigns that include coupons, newsletters and sales alerts. It’s a great way to stay in front of your customers.
  3. SEO: Search engine optimization is a must in any marketing plan. Optimize your website so that search engines and prospects can find you.
  4. Print Advertising: Print advertising is still a great way to market. Flyers, magazine/newspaper adds, billboards and handouts are highly effective in branding your company.
  5. Mobile Marketing: Market to the millions of mobile device users. SMS text marketing is the perfect way to deliver valuable coupons to customers. Make sure you create a mobile website to take advantage of the changing trends of consumers.
  6. Content Marketing: Deliver content to the web via articles or blogging. By providing valuable information to consumers, you will brand your business and increase customer loyalty.

Let the experts at Splash develop a marketing plan with the best marketing techniques available. Request a free no-obligation proposal today.