When you are getting the word out about your business, you want the best reach you can get for your buck. While most people these days immediately think of digital channels, traditional advertising mediums like radio can also be extremely effective marketing investments.
Using radio as part of your marketing mix can help you effectively increase your reach within your target audience. In fact, according to a recent Nielsen report, 93% of adults in the US listen to terrestrial radio in a given week.
Your radio ads will reach people while they are working, driving, sitting in waiting rooms or just relaxing. This strong exposure makes it a great fit into your marketing mix. Used in conjunction with other channels, it reinforces your brand and keeps you in the minds of your current and potential customers.
While television is an effective way to appeal to your target market, the medium can be expensive. Studies have shown that commercials need to run repeatedly to get the best results, causing television stations to structure their pricing to make it more attractive for you to purchase advertising in chunks. It is best to work with a marketing company because their ongoing relationship with TV stations may help with the cost as well as getting the best spots for your business.
In order to get the most bang for your buck, it is important to have a complete strategy before beginning your television advertising. Here are few steps you can take before making the commitment:
No one channel can give you a well-rounded marketing campaign. By combining traditional marketing methods like radio with digital marketing that includes content marketing and social, you can draw a larger audience than either channel could alone.
Mentioning your website in your radio ads is a great way to bring prospects to your site and to your business. While a study published in The New York Times revealed that nine out of ten listeners forgot a phone number by the end of the ad, nearly one in three report visiting the website of a company that they heard advertised on the radio.
The best time of day to advertise and the best radio station for your business will depend on the audience you wish to reach. For instance, if you are trying to attract professional Millennials, buying ads during drive time on a local station with a large 18 to 35 audience would be a good fit. Local stations provide demographic information about their audiences so that it is easy to find the one that best fits the targets of your current campaigns.
By using professionally produced commercials created by a company with strong experience in this field, you can create an ad that will be heard by a large number of qualified prospects that will bring them directly to your brand. Thinking of adding radio ads to your marketing mix? Contact Splash Omnimedia, your marketing pros.