SEO is all about your website, the user, and connecting the two. Every minute, consumers are searching for products and services related to your business. Search engine optimization helps your website be found during these searches thus attracting more qualified leads to your site and increasing conversion rates. Search engine optimization is the master when it comes to pulling in prospects and positioning your business to achieve long-term online success.
So what exactly is search engine optimization? SEO is the ongoing process of improving the visibility of your website on search engines, specifically in the non-paid, organic results. The order of the results are based on complex algorithms that search engines use to determine what is most relevant to its users.
With SEO, you earn your ranking by incorporating search engine friendly elements into your website called on-page and off-page SEO. These elements are the ticket to communicating your offer with the search engines so they can recommend your website for relevant searches. A successful search engine optimization strategy will have a combination of on-page and off-page SEO tactics.
On-page SEO refers to optimized content and HTML source code that is woven into the DNA of your website. On-page SEO helps you create an outstanding user experience by favoring websites that are responsive (specifically on mobile), have a fast page load speed, and include quality content in a variety of formats such as text, multimedia, images, infographics throughout the blog posts, page copy, etc
Other factors include incorporating selective and relevant keywords naturally into title tags, meta descriptions, heading tags, alt text, etc., formatted page URLS, social sharing, google authorship, domain authority, the list goes on.
Off-page SEO refers to the promotion of your website that occurs off of your website. Off-page SEO showcases your business on search engines through quality link building, social media, and consistent online business directory listings.
For more information on the specifics of on-page and off-page SEO, you can find a detailed outline on our SEO Services page.
SEO is a smart, and necessary, move for businesses of all sizes. If you follow these SEO tactics, then your business will begin to reap the many benefits of search engine optimization.
Without SEO, you run the risk of your website being invisible to searchers. SEO will help you gain better rankings in search engine result pages which translates to more targeted prospects finding you, visiting your website, and becoming customers.
The purpose of the search engine's algorithms are to encourage great, seamless user experiences. When you follow the on-page SEO best practices, it will help you increase the quality of your website by making it friendlier, faster, and easier for users to navigate. This in turn will help improve conversion rates.
SEO increases your sales without proportionately increasing your marketing costs. It helps position your website in front of customers throughout their entire buying process. Whether you are attracting, retaining, or cross-selling a customer, having optimized informative and quality content will continue to increase traffic and improve click-through rates.
People naturally associate the top results as the best, most established, quality businesses. Having a higher ranking will not only mean increased brand awareness and trust, but also mean the difference in the potential customer choosing you or the competition.
For best results, search engine optimization should start early and be updated often. Successful SEO needs to be woven into your website as you develop it from start to finish. This means you need to be thinking what you want to accomplish down the road. Creating an SEO strategy will help you identify your long-term and short-term goals, target audience, and what they are searching for related to your business prior to getting started. It is also important to get started early if you want to outrank your competition. Once they establish their presence on the search engines, the more difficult it will be to overtake them.
Once you generate a steady stream of traffic from SEO, you need to constantly be maintaining and improving your SEO in order to keep those rankings you worked so hard for. As we mentioned in Demystifying Search Marketing: Quick Guide for SMB's, SEO is the marathon of search marketing because it is an ongoing process throughout the entire existence of your website. Consistently adding new, informative, and quality content will be key to holding onto your ranking. Then, with SEO it is possible to measure and track your results which allows you to make needed adjustments.
At Splash Omnimedia, we offer the value and benefits of an integrated SEO strategy through our Search Engine Optimization services. Using only industry-best practices, we plan, implement, and manage an on-site and off-site optimization strategy focused on taking your company to new heights of online profitability and success. Contact us today!