Local Search Engine Optimization - What's the difference between SEO and local SEO?

Posted by: Matt Thompson Tuesday, July 24, 2012

Local search engine optimization – Focusing your marketing efforts locally.

local search engine optimization

Local search engine optimization is gaining popularity as more business owners are focusing their marketing efforts on their community. Which one is right for you?

  • SEO: SEO or Search Engine Optimization is optimizing your website and web content so your business can be found on the top search engines. SEO focuses on using keywords that pertain to your business in all web content. This way, when consumers worldwide search for products or services on search engines like Google, your website will come up in the search results.
  • Local SEO: Local SEO focuses on a local community, rather than globally. The same emphasis is placed on keywords. However, targeted locations are added. An example: If you have an air conditioning service the Columbia, SC area your keywords could be, "air conditioning repair in Columbia, SC". That way, when people look for air conditioning repair who live in Columbia, your site will come up during their search. Additionally, marketing on Google Pages and local directories will play a key role in your marketing plan.

Let the SEO experts at Splash develop a local SEO marketing plan to fit your needs and budget.