Brand Identity Design: Show Prospects Who You Are & Why They Need You
Brand Identity Design, Corporate Identity, Logo Design, Branding
From the moment a prospect catches a glimpse
of your company—whether it is a logo, e-mail, product or brochure—your
brand identity should come through, communicating to prospects what you
do, why you do it and how you are going to do it. Brand identity design
is an essential component of creating a strong corporate identity that
will define a consistent message you can weave throughout your graphics
and communications.
At Splash Omnimedia, we take an all-encompassing approach to creating a
solid brand identity design for your business in three steps:
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Research
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Strategy
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Design
Research
With careful, in-depth research, we dig deep into your mission
statement, existing marketing, business plans, employee and customer
surveys, interviews with top management, as well as your competitor's marketing efforts, in order to fully understand your unique competitive
advantage and perspective. We organize this information in the strategy
step and bring it all together to define the goals of the brand identity
design.
Strategy
As we develop your strategy, we specify whom we want to reach and our
professional design team identifies the mediums that will be most
effective in reaching this target market. From there, we use the brand
identity design goals to fine-tune the strategy before moving on to the
actual design process.
Design
The design stage is where our creative designers work their magic,
developing your logo and other branded collateral to fulfill the brand
identity design process. The team will outline several logo samples and
decide upon two or three of the best to present to your company.
Once you have chosen the logo, we will move forward to create additional
branded collateral as specified in the strategy stage. All the while,
we stay in close communication with you, providing samples to show the
broad range of methods for your new brand identity.
The Splash goal is to provide your business with a brand identity design that will withstand time while professionally promoting your message. We strive to find the right combination of words, imagery, typography and layout to successful compel prospects with your marketing message.
