Corporate Identity

A strong corporate identity is about creating a brand that identifies every aspect of what your company is about. From the first glimpse of your company logo to the quality of your products and services it should clearly state why you do what you do and how you are actually going to do it.

The corporate identity process includes three distinct steps; Research, Strategy and Design.

There are hundreds of ways your customers can interact with you on a daily bases. Emails, brochures, newsletters, Web sites and business cards to name a few.  Creating a corporate identity is about developing a set of tools you can use to define a consistent message throughout all branding and communication. 

Research

The first step is ‘research’ which digs deep into your mission statement, existing marketing, business plans, employee and customer surveys and interviews with top management.  This type of research most times results in discovering very interesting comments  on how your customers and employees portray you and often helps define how successful a new brand will be.  In this step we also take a look at your competitors and analyze how they approach their marketing.  This will help us determine your competitive advantage and the best way to approach your competitive market.

Strategy

The second step is ‘strategy’ which organizes and clarifies the information from the research stage.  We also meet with the design team and define the goals of the corporate brand project.  We determine who we want to reach and what mediums we will be using.  Once we have clearly defined the goals and the strategy is fine tuned we begin the design process.

Design

 The third step is the ‘design’ stage where we create your logo, as well as other branded collateral.  The design team will use the information formed in step two to outline a number of logo samples according to the research that was performed.  Of the many ideas formed, only two or three logos will be chosen to present to your company.  Once the logo process is complete we will begin developing the other branded collateral the corporate identity strategy recommends. Samples will be presented to you to show the broad range of how your corporate identity can be used.

A company’s brand can expand further than just a visual impact but it all narrows down to a professional Logo Design.

Contact us today to set up a Corporate Identity Consultation.

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