How many email campaigns have you built around a list of statistical information?

Many companies start their email marketing with a list, completely forgetting about the people on the list who are receiving the email.  What tends to happen is we get caught up in the plain logistics of the campaign and forget we are communicating with real people.

Our main goal when creating any email marketing project should be creating dialogue, not simply scheduling a one-way email to our recipients.  

If we can write our campaigns in a way that we initiate a conversation with our subscribers our success rate on those emails are bound to be higher.  People want to feel like you have a good feel for their specific interest or an answer to their problem.  

Here are 3 tips to help personalize your emails:

1. Write as if you are sitting across the table from your recipient. -Yes, you can be more personal and conversational in your commercial email messages than in mass advertising. Speak in terms of "you" and "us. Humanize your copy instead of keeping it general and impersonal. Talk to people, not at them. 
2. Leverage your brand personality -Does your brand or product have a unique spokesperson or character associated with it? Is it known by a distinct personality? If so, those are exactly the aspects to leverage in your email marketing. 
3. Encourage User Generated Content -How easy do you make it for your audience members to share their experiences as customers with you? Do you go the extra mile by encouraging positive feedback, such as inviting customers to share success stories, testimonials, photos, or videos? Do you run contests in which entrants must tell a story or submit content to enter?

Remember, people don't buy from companies or brands. People buy from humans!

Until next time;

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