Partner: the Fifth P in Marketing.

Strategy Development, Assistance in Defining Goals, Gaining Brand Position, Marketing Planning and Direction.

Traditionally speaking, there are  four Ps in marketing: Product, Price, Place and Promotion. While this information still holds true, we have added to our consulting scope to include some thoughts that may not be as "traditional". 

All of our consulting revolves around the 5 main customer / patient / client phases.  Attraction, Conversion, Retention, Cross-Promotion and Referral Generation. These are the phases that we will work toward creating a long lasting business marketing plan. 

There are three primary departments of every business – Operations / Sales / Marketing.   Many companies spend a significant amount of resources and focus on improving their operations and the area of marketing and sales are treated as an afterthought.

For the purpose of this information, we will assume that you know what to do and how to do it from an operation direction.  It is the Sales & Marketing.  Now we know what you are thinking... I am good at sales.  Everyone loves me!  Of course they do, what's not to love!  We can certainly help you with the "closing" portion of your sales tactics but it is true sales that we are referring to.  How to create sales opportunities while selling. This is created through a series of communication plans and getting your entire team to "buy-in" to the message. 

Marketing is where most businesses fall short.  Sure, you can run some advertising, you can place some ads and you can even sponsor little Timmy's baseball team.  In fact, this is probably what you have been doing and yet... you are now reading this information because what you have been doing isn't working so well anymore.  (our guess is it probably never was)

We will partner with you to create a systematic approach that starts with gaining insight with your organization.  We do this through our Marketing Inventory & Assessment (MIA).  This will cover your Organizational Overview, Customer Profile, Market Conditions & Trends, Competition, Differentiators, Lead Generation, Lead Conversion, Communication Flow, Goals & Budgets. 

A survey of your customers will also drive valuable information that we will use in create the marketing & communication strategy that can subsequently be executed. 

Our team's participation can stop there or we can move toward the execution of the strategy. 

We see our client as a partner in which we deliver the new ideas, insights and tactics that can help them achieve their business and communication objectives.

When you choose to partner with us, we promise to deliver a collaborative effort that can turn limited resources into unlimited potential.