Press Releases

Press ReleaseThe clue to driving traffic to your Web site is publicity.  The concept is easy enough but defining a plan of action is not always as straightforward.   The Search Engines consider all press releases news and are given top priority on the Internet.  Most online PR can be indexed in as little as 24 to 48 hours which gives you the competitive edge when it comes to marketing online.

News about your company on the Internet is considered more time sensitive than regular Web pages. These type of releases are distributed and linked very quickly giving you fast visibility in news sites, news searches and the search engines.

Press releases have been traditionally written with the intention of trying to get it posted in one of the desired publications. This is a hit and miss game that requires the use of a lot of leverage and relationship capital. Today there is a more cost effective and efficient way of utilizing the press release technique to gain additional exposure.

Web published Press Releases

After our talented team of copywriters craft a newsworthy article for you and/or your organization they release your PR through channels that gain exposure on popular search engines such as Google, Yahoo, MSN, AOL and other places on the Web.

Web published news will help you gain additional brand exposure and can drive new prospects to you. However, this is only half of the benefit of our PR program. Possibly the biggest value of a this type of Web based annoucment comes by boosting your overall Web site value. Each press release written by our copywriter team has multiple links driving readers back to various sections of your website. One of the primary ways the search engines rank a website is by the number of inbound links that exist for a particular website. The more inbound links from related sites and articles that your site has, the higher it will usually rank in the search engines.

Benefits of an online press release:

  • Indexed within 24 to 48 hours
  • Top ranking in Google News, Yahoo News, MSN/LIve News and other major engines
  • Viral marketing through relevant sites through RSS Feeds
  • Links from industry related sites that pick up your release
  • Tracking capabilities through most services
  • Builds link popularity

As fast as your Press Release can get indexed you can put your companies news in front of your customers with a blast through email marketing.

Contact us today to set up your Press Release Consultation.

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