Thousands of online searches happen every minute of every day. So, what are all these people looking for online and where do they end up? Well, it depends. Many people use search engines like Google, Bing, or YouTube everyday to find the information they need to make an informed purchase decision or to locate a reputable service provider. As to where they end up, that’s where SEO (Search Engine Optimization) comes into play. Whether these online searches end on your website or that of a competitor's, SEO can make all the difference. While there is no magic set of actions that you can take to make your site zoom to the top of the search results, there are a number of best practices you can follow to make sure your site indexes well in the searches your prospective customers are making.
Without a solid SEO strategy, your chance of being found in an online search is close to zero. In fact, if your site does not index well, it might as well not even exist. So it’s time to ask yourself "How does my website rank?" Unhappy with your answer and looking to improve your chances of being found? Read on to find out how a comprehensive SEO strategy can drastically improve your search engine rankings.
Improving the ranking of a website takes time and patience because search engines use different algorithms to determine website rankings. While there are many factors that affect your site's ranking, there are a few major factors that are just as important to searchers as they are to search engines. These factors can make or break your rankings. They include both On-page SEO and Off-page SEO tactics.
On-Page SEO includes steps that you as the owner of the website can easily control. These steps include: crawler-friendly website architecture, featuring high quality content, and delivering an outstanding user experience. Combined, these steps all contribute to earning a high search engine ranking.
Having quality content matters. Search engines and online searchers are looking for content that offers value and is relevant to what they’re looking for. They want meaningful content. They want to read fresh content, content that is updated regularly, and is applicable to their needs. This means having more than one or two random blog posts and a few service/product oriented web pages. Having meaningful content requires you to have a strategic content strategy.
Splash Omnimedia can help you determine exactly what your current and prospective customers are looking for and then do exactly what it takes to draw them to your site. We’ll work with you to create a customized content strategy that will keep your content fresh and reward your site with more visibility and increased traffic.Great Content is Unique, Valuable and Shareable
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After visitors arrive at your website, it’s up to you to keep them there. Your site can have exactly the content they’re looking for, but if they don’t stay long enough to find it - does it really matter? By making user experience a priority, you are increasing your site’s chances of being the place where their online search ends.
Off-page SEO extends beyond the pages of your website to include visitors, followers, publishers, and online directories. Off-page SEO can be time consuming, but can really set your website apart from the rest.
When other websites contain a link to your website, Google views them like votes. The more quality votes a website has, the higher it will likely rank in Google and other search engines. It’s important to note that not all links have the same vote value. A single link from a high authority site can yield much better results than links from a slew of low authority websites.Factors major search engines may use to determine the value of external links include:
The average social media user logs 1.72 hours per day across social networks. By creating engaging content that users comment on and share with their friends, your SEO efforts will be reinforced through a channel that your customers are on quite often. Social media can also be used to strengthen targeted keywords as you publish fresh content that is relevant and interesting to your customers/social followers.
At Splash Omnimedia, we approach SEO systematically to help you achieve long-term online success. Using only industry-best practices, we plan, implement, and manage an on-site and off-site optimization strategy focused on reaching your online marketing goals.Services Include:
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With more than 20 years in the heating and air conditioning field, this Columbia, South Carolina based company believes honesty, integrity, and quality service are the only ways to meet your HVAC needs. By creating a custom website and a multitude of marketing materials for Carolina Comfort, Splash Omnimedia has highlighted the services and products that they provide while also keeping the mission of the company itself in mind. Splash Omnimedia designed the vehicle wraps that their fleet displays to thousands of people everyday, as well as their mascot!View Project