Search Engine Optimization (SEO) & Search Engine Marketing (SEM)

Your Web site is the foundation of your online presence and needs to be seen by as many potential customers as possible. SEO (Search Engine Optimization) and SEM (Search Engine Marketing) works on the principle of monopolizing the Internet with your marketing message and concentrates on improving the amount of qualified traffic to your site.

Every business owner knows how important it is to advertise and most business would not survive without it, but few understand how to effectively advertise on the Internet. Web site optimization experts understand!

SEO works by sending “organic” traffic (non-paid listings) such as listings in major search engines, directories, industry links, article marketing, blogging, and Web 2.0 strategies to your site.

SEM works by sending traffic to your site through paid sources with Pay Per Click (PPC) programs such as Google Ad Words, Yahoo Search Marketing and MSN/Live ad Center.

Both of these methods aim to increase your visibility on the Internet.  Our job in performing SEO and SEM services is to open multiple windows into your site.  It is not just about your Web site anymore it’s about creating multiple entry points into to your site.

It is vital to keep up to date with the ever changing landscape of the Internet.  The search engines use over 200 ranking factors to determine where a site will rank but do not share with us what those top 200 factors are.  It is our responsibility to make sure the latest techniques and strategies for search engine placement are taking care of in regards to your site. Normally what is effective today may not be effective tomorrow and can undoubtedly get your Web site penalized if not kept current.

At Splash OmniMedia we address 3 different SEO & SEM Strategies; Web Site, Strategic and Online Marketing.

1. Web Site Marketing starts with identifying targeted keywords and phrases that will drive more qualified visitors to your site. At this stage optimized content, title tags and other on-page factors for organic listings are addressed.
2. Strategic Marketing focuses more on the human side of things - how your site can market itself better to your visitors.  In other words, what can the site do to help drive conversions, and convert more clicks to purchases.
3. Online Marketing is about creating awareness about your site through multiple avenues including PPC Advertising and Web 2.0 Strategies.

SEO & SEM Principles:

• Basic Site Optimization – Header Tags, Content Optimized, Link Text, Alt Tags, Local Optimized, Keyword Research
• Site Architecture – Robots.txt, Internal Linking, Error Pages, Sitemap, Redirects, Broken Links, Run of Site Links, Link Split
• Advanced Search Engine Factors – Link Popularity, Back Links, Problem Applications, Link Building
• Social Media Marketing – Blogging, Press Releases, Article Marketing, Video Marketing
• Search Engine Marketing – PPC Ad Creation & Maintenance

Our Search Engine Optimization (SEO) and Search Engine Marketing (SEM) Services go beyond the basic SEO principles of complying with the search engines but takes it one step further by taking advantage of all the Internet has to offer. We work to create the most effective search marketing plan possible for your Web presence.

It takes more than great Web Design to be successful it takes a company who is dedicated to your on line presence.

Some statistics show that roughly 40% of those who search using a search engine rarely drill deeper than the first couple pages of results …what page is your site on?