Social Media Management

Social media has changed the way the world communicates. Each day we see people using social media to interact with their friends, communicate with their favorite brands, and even learn about the world around them. At any given time, there are millions of conversations happening across social media platforms. Successful businesses realize the importance of harnessing social media and use it to engage with their customers on a personal level. It’s time for your business to be a part of the conversation.

How Can Social Media Help Your Business

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Build Brand Awareness

Your customers, both existing and potential, are on social media. It’s just up to you to reach them. Social networks are one of the first places many people go to find a service provider or to learn more about a brand. Will they find you or your competition? Who are people talking about? By establishing ongoing, daily interactions you can establish a connection with your customers to build brand loyalty that will lead to future business.

Increase Engagement

When someone has a question about a specific company or their services, they will likely turn to their social network of choice. Your company can make sure they’ll find the answers they are looking for by maintaining an active presence on social media. You can provide them with access to compelling content, engage them in conversation, and start to build a strong and lasting relationship.

Lead Generation

Social media platforms offer companies a unique opportunity to learn about your prospects. Through social analytics you can see who your customers are, what is important to them, and what they’re looking for. These insights will equip your company to reach your audience more effectively and generate leads that are more qualified than ever.

Cultivate Customers

By being present on social media and conversing with the people who reach out to you, you can cultivate relationships with current and prospective customers. Over time, a returning customer is worth seven times or more what a new customer is worth to your brand. Social media keeps up the conversation to increase retention and keep them with you for longer.

Drive Traffic

Online searches aren’t the only tool to drive website traffic. Social media allows you to promote content on your website, and bring new visitors who may otherwise have never found you. Each time you post a new blog, update your special offers, or create premium content like eBooks and whitepapers, social media can be used to spread the news. Plus, with social sharing, you can create a viral sensation. Happy customers or those who find your content compelling share your content with their friends and family, giving you both wider reach and the social proof that can turn a prospect into a sale.

IT'S MORE THAN UPDATING A STATUS

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Do you have a presence? 30% of users will recommend a product or service via social media.
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Are you active? Brand advocacy goes down 43% when you don't reply on social media.
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Are you "likable"? 51% say social media influences their purchase decisions.
 

Social Media Services

Effective social media efforts can be time consuming. You have to be willing and able to devote the time needed to make an impact in the social sphere - only a few minutes each day won't cut it. You need a dedicated team working on social efforts. Instead of trying to fit it into your busy day, let us take care of the daily tasks of social media management. We’ll use our expertise and experience to create a powerful presence on social media and you can focus on running your business.

Your social media activities should not be compartmentalized. They should complement your overall marketing strategy. An effective social media presence requires ongoing maintenance, attention, and effort. We have years of experience in this area and can build a social media voice that supports and reinforces your brand.

Social Strategy

Our experienced team can develop a social media strategy that fits your brand. As an experienced social media management agency, we can help you determine which social media channels to use and how you will use them. Once these are chosen, we will design your pages on all appropriate channels, to present a cohesive face across all channels.

Social Media Management

Social media requires ongoing engagement. As a social media management company, we can help with:

  • Social media page management
  • Digital content creation
  • Community engagement
  • Social posting
  • Social media campaigns like polls, surveys, and coupons
  • Social media contests to boost awareness and engagement
  • Paid content promotion and advertising
  • Reputation management
  • Performance measurement, making sense of the numbers and modifying strategy accordingly

Your customers are on social networks waiting to hear from you. We can help you find them and start building strong and lasting relationships.

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Featured Project

CAROLINA COMFORT
Splash Mark
CAROLINA COMFORT

With more than 20 years in the heating and air conditioning field, this Columbia, South Carolina based company believes honesty, integrity, and quality service are the only ways to meet your HVAC needs. By creating a custom website and a multitude of marketing materials for Carolina Comfort, Splash Omnimedia has highlighted the services and products that they provide while also keeping the mission of the company itself in mind. Splash Omnimedia designed the vehicle wraps that their fleet displays to thousands of people everyday, as well as their mascot!

View Project