A trade show, or trade fair, is an industry-specific exhibition where companies can meet with industry partners and customers, examine recent market opportunities and trends, study the activities of their competitors and showcase their latest products and services.
There are many benefits to having an exhibit at a trade show, like having a powerful platform for reaching out to current customers and meeting new ones. The most important benefit is that exhibiting at trade shows can help you to build a more established and recognizable brand for your business.
Many business owners choose not to exhibit at trade shows because of the cost. It’s no secret that developing a great, unique and eye-catching exhibit, training staff members and traveling to events definitely isn’t cheap. However, when used as part of a well-executed marketing strategy, having a trade show exhibit can be an extremely profitable and worthwhile venture.
If you’re still on the fence about a trade show exhibit for your business, here are some benefits that you may not have considered:
Once you have decided to make the investment and exhibit in a trade show, how do you decide which one is the right fit for your business? Asking a few pertinent questions will help you to make a rational decision about the ROI of a specific trade show and determine if it’s the right one for you. Here are some questions you can ask to help you determine if a trade show aligns with your objectives:
Trade shows offer unique benefits to all types of businesses. A business of any size, big or small, has an equal opportunity to network with current and potential clients and generate new leads through trade shows. 80% of trade show attendees have buying authority, meaning that 4 out of every 5 people walking past your exhibit could be potential customers.
Stand out from the competition and grab their attention with customized, unique displays. Our graphic designers can assist you with your exhibit design from start to finish and create eye-catching table-top displays, back wall displays, large graphical structures and more. Leave the design and display elements to us and focus your attention on building your brand presence at the show! Contact the experts at Splash Omnimedia today to find out more about incorporating trade show displays into your overall marketing strategy.