Of course you are. You’ve been gearing up for Black Friday for months. So, how are you going to convince your target buyers that your deals are the best deals? With killer marketing strategy, of course!
Here are 3 marketing tips you can use to get prepared:
Let your audience know what your sale will be well ahead of Thanksgiving weekend, and make it exciting. You want people to see your store as the priority for Black Friday. Convince them that lining up in tents outside your door at 2 in the morning is a great idea, and worth it. No one lines up outside those huge department stores because they want to. They do it because the early advertisements told them they need to.
Digital marketing is one of the best ways to reach exactly who you want to reach, when you want to reach them. There are countless ways to get your message to your audience at all hours of the day, so why not use them?
The National Retail Federation found that 59% of consumers are planning to shop online, while 57% plan to visit physical store locations. For the first time in the history of Black Fridays, the internet is the most popular destination for shoppers.
If you’re a small business owner with an awesome Black Friday sale, it can seem impossible to compete with big corporations. Instead of fighting fire with fire, try something new.
Show off what makes you unique.
This is true no matter what season it is, but highlighting a deal unique to your business is a sure-fire way to get the attention you need to boost sales.
One example of showcasing a unique sale would be Craig Reagin Clothiers, a local retailer in Lexington, SC. They've become well-known for their annual Black Friday “Big Bag Sale.” Customers are able to buy one of their large retail bags for a set cost and fill it with as many items as they’d like, for 50% off each item. This sale draws foot traffic to their store and gains a lot of online attention, an ideal situation for any retailer.
Getting ready to stomp your competition on Black Friday can seem like a difficult task to complete. As a business owner, you have a lot of fires to put out as Thanksgiving weekend creeps closer and closer. Instead of brainstorming, writing, and implementing your market strategy alone, consider Splash Omnimedia.
There is a team of people, trained in the art of marketing small to medium-sized retail businesses year-round, that's us, at Splash Omnimedia. We’ve helped businesses just like yours “win” Black Friday. We work with you directly on creating and implementing a strategy that not only makes your life easier, but boosts your sales year-round.
Reach out to us and ask about how we can help you conquer the retail industry through a unique marketing strategy, made by us, just for you.