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Going Viral: Social Media & Video Marketing

Posted by: Mike White Friday, September 15, 2017

The secret is out: video marketing is the future of successful social media campaigns. With more businesses than ever building content strategies with social media in mind, it's important to consider the best way to engage users.

80% of social media users prefer video content over text. Video is capable of making a huge impact on social media, whether it's on Facebook, Twitter, Instagram, or YouTube. Properly utilizing video for your business is key to getting the following and engagement from social media that you need.

If you're tired of posting photos with captions that get little to no engagement, it may be time for your business to change up your social strategy.

Stopping the Scroll

How often does your business create a social media post, and get little or no response from your followers? Getting significant engagement can feel like a fruitless endeavor for many businesses, especially those without a well-planned strategy in place.

Your content should be eye-catching, engaging, and shareable. This guide gets users to stop skipping over your business as they scroll through their social feeds and start sharing your content.

Let's Talk about Facebook.

Facebook has dominated as the largest social media platform for years and it's no surprise that it has become such a popular place for businesses and individuals to watch and share videos. The obvious reasons for Facebook's success for business can be attributed to three things:

  • The personal connection users are able to make
  • Easily shareable content between users and businesses
  • The high level of user trust in shared content

The massive scale of active users coupled with extremely accurate targeting make Facebook one of the best possible platforms for marketing videos.

Even though Facebook has the biggest share of the social market, don't discount the impact of other platforms. In the end, the goal of the content is priority. If you're looking for personal connections and shareable content, Facebook is your go-to.

Twitter's Content Metamorphosis

Twitter got on the video content train a little late, and just barely made it to relevancy. But thankfully, adding video to the platform was one of the best things to happen to Twitter.

Twitter is built around three main pillars:

    • High value in every post (Making 140 characters count)
    • Get straight to the point (Cut out unnecessary fluff)
    • Pushing real-time, viral content (Shareable, like Facebook)

The ability to tweet video was released early in 2015, and gave way to a sort of "metamorphosis" in content. 30 second videos are able to do infinitely more than 140 characters of text.

Businesses can create short videos (up to 30 seconds, to be exact) and get way more information across in a much more digestible form.

YouTube, Instagram, and Snapchat

YouTube is the king of DIY, How-To’s, and Cooking Videos. They say you can learn to do anything with YouTube, and whoever “they” are is right. YouTube is a great way to teach your followers pretty much anything, making it a great place for long, educational videos. Uploading these videos and embedding them in a social post on other platforms is a great way to make yourself relevant.

Instagram, originally a platform for photographers and fashionistas, has become the home of gaining video views through the use of hashtags. Hashtags are easily searchable, giving your business the opportunity to get discovered by new followers from all over the world.

Snapchat is a powerful tool if you’re trying to build a personal relationship with your social followers. Snapchat videos and images are real, unedited, and a way to show the world how your business operates on a day-by-day basis.

Ready to Talk about Video Marketing?

Splash Omnimedia creates content strategies that are tailored, relevant, and results-driven. We focus on every individual business’ goals and strive to establish a dominant digital presence, across all platforms. We have a talented team of video marketing experts on-staff, with the portfolio to prove it. Check it out and see for yourself the impact of video.

Discover how we can help your business dominate social media and contact us today!

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