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3 Ways to Maximize Your Social Media Efforts

Posted by: Matt Thompson Tuesday, May 22, 2018

Social mediaAs a business owner, you are probably already aware that you should be marketing yourself to your target audience on at least one social media platform. However, it’s not just about having a social media presence—it’s more about how valuable your social media presence is and if you’re meeting your customers where they are in their everyday lives.

Social media helps you attract visitors to your website, turn them into leads and keep them engaged as followers. It gives you the ability to communicate more effectively with your audience and develop meaningful connections that lead to real relationships.

Maybe you feel that your business already has a solid presence on social media. Or maybe you’re just now trying to gain some traction. Either way, there’s probably some room for improvement. How can you get the most out of social media for your business?

1. Adapt to the Platform

One of the best ways to maximize your social media efforts is to target each platform differently. Stick to the platforms where your target market spends their time. It’s important to look at the demographics of users on each platform to determine which ones include your audience.

Once you’ve determined which platform or platforms are most valuable for your business, think about the purpose of the different platforms and tailor your content to fit each one. For example:

  • LinkedIn is a professional site perfect for sharing informative, authoritative content
  • Facebook provides a more casual atmosphere to connect with your audience and share a variety of content, including photos, videos and content posts like blogs and articles
  • Instagram provides the perfect place to specialize with engaging and compelling images, while YouTube is perfect for videos that speak directly to the interests and needs of your audience

It is important to adapt your style and message to each platform while maintaining a uniform brand and voice.

2. Rely on Features Each Site Provides

Social media isn’t just about sharing flat content. It’s about giving your audience a place to engage with you directly and feel like they are a part of the conversation. Social media platforms not only give you the ability to share images, videos, infographics and other forms of content but also unique tools to enhance your connection with your audience.

3. Engage Your Audience

Although the method and message for each brand and business is different, here are a few tips from the experts for effectively engaging your audience through social media:

  • Have a uniform brand and voice that fits your message and goals
  • Consistency is key
  • Respond quickly to interactions, even the negative ones
  • Have patience and focus on long term goals rather than short wins
  • Directly address your audience’s goals, questions and problems
  • Provide quality content
  • Don’t be overly salesy
  • Don’t expect to go viral
  • Pay attention to where your audience is and what they are saying

Overall, you should know each platform, utilize the features offered to you and explore different methods for engaging your audience. The more you pay attention to who your audience is, what they're saying on social media and which types of interaction they respond to most, the more you'll understand about how to communicate with them.

While social media management may seem complicated and overwhelming, our team of experts can help you create and effective social media strategy that is tailored to fit your unique business needs and goals. Contact us today to get started!