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Improve Your Business Performance with Website Optimization

Posted by: Mike White Monday, January 28, 2013
website optimization

Without web site optimization, you're just another face in the crowd.

Web site optimization is still one of the best techniques around to improve your business's performance. If your existing marketing plan isn't working, it may be time to tweak it.

Here are three ways to improve your web site optimization for the year ahead:

  1. Redesign your website: If it's been a while since your website was developed, it may be time for a redesign. It's a known fact that a website that's optimized for search engines will improve your search engine ranking and drive more targeted traffic to your site. It's important to stress that you should keep your customers in mind as well when you're going through your redesign. Make sure the keywords your redesign focuses on are relevant to your business and appear naturally throughout the website.
  2. Improve backlinks: An important part of website optimization is to create valuable links to your site. The best way to do this is to exchange links with other websites that are related to your business. Make sure you are linking with quality sites that are helpful to your customers. If you are currently linked to sites that have no relevance to your business, or are of low quality, remove the links as soon as possible.
  3. Use social media: Create a social media campaign to help build your online presence. Post informative content that's related to your business and that bring value to your customers.

The web site optimization specialists at Splash Omnimedia will help you create a marketing plan that will drive more targeted traffic to your website.