Did you know that more than 85% of consumers do research online about products, services and companies before making a purchase? If you want to attract new customers to your business, you need to be where your audience is searching. It is essential for your business listing information to be detailed and correct, especially during local searches. That's where Google's My Business can play a big role.
Google My Business is a division of Google that offers free business listings to spotlight your company and appear when consumers search for a business in their area that meets specific parameters. The listing is succinct, with a map that displays your business location, business hours, your address and telephone number, website address and even a few photos. The format also displays customer reviews from Google as well as an averaged one to five-star rating based on those reviews. Users can even ask questions of other Google users about your business. Although accessible via any device, Google My Business was designed with mobile screens in mind and allows users to see all the information they need about your store on one screen and contact you seamlessly through the listing without a lot of clicking or toggling.
Having an online listing is essential to competing in today's competitive digital marketplace. Googles My Business listings make it possible for even the smallest businesses to showcase their products and services to the increasingly agile community of web shoppers.
Google My Business listings can help solidify your brand in local searches and show potential customers that you are actively engaged with your audience. Google My Business offers a number of benefits in addition to allowing customers to find your location easily, however, managing Google My Business along with other listings can be difficult and complicated for business owners.
The SEO experts at Splash Omnimedia can help you integrate Google My Business and other online listings services into a comprehensive marketing strategy that will help you better reach your customers where they’re searching. Contact us today to find out more or get started with an SEO strategy tailored to fit your unique business needs.