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What to Look for in a Video Production Team

Posted by: Matt Thompson Tuesday, June 26, 2018

Video Production

Video is by far one of the most powerful and important tools you can have in your portfolio to drive organic engagement. It’s no secret that video is in big time right now. As time goes on, video will continue to become more predominant on social media and websites. When it comes to your business, this is definitely a bandwagon you want to jump on. Videos shared on social media generate 1,200 percent more engagement than text and images combined. To make a statement and effectively engage your audience with videos, your business needs high-quality, professional videos that will:

  • Fit your brand and its marketing strategies and goals
  • Stand out against amateur and low-quality videos
  • Reflect your business in a positive way to help you maintain your reputation

Even if you know that you need to incorporate videos into your comprehensive marketing strategy, it can sometimes be challenging to know where to start. Here are a few things to look for when choosing an effective video team:

Experience:

When it comes to video, it is important to choose a team that is skilled, qualified and has a wealth of knowledge and experience. Video is NOT something that you want to bargain shop for. Anyone with a phone can shoot a video, but it takes real experience to incorporate the professional quality and unique elements that will make your business stand out from the competition.

Customization:

When choosing a video production team, look for experts who will customize your videos to fit the branding, messaging and goals of your business. Your videos should ultimately look like your business and promote your mission. Trust in a full-service agency that has the skills and experience to incorporate your vision and voice into your videos. Working with a team that can act as an extension of you also means that you get the biggest bang for your buck.

Relevant, Current Samples:

Every videography team has a unique and distinct style and technique. Before you choose the team that that you’re going to work with, make sure to watch full videos that each of the teams you’re considering has created. It is important to see real samples rather than just watching demo reels so you can get an idea of what a finished product would look like. Full video samples allow you to see an overview of the quality of their productions and can give insight into whether they can create the right video for your brand.

Think about whether the samples have the look you’re going for. Look at whether the team has done different types of videos and can create ones in the style, industry and method you’re looking for. Ask yourself questions like:

  • Does their style fit my company?
  • Are their videos engaging?
  • Would my target audience connect with these videos?

Once you’ve found a company that you feel like is a good fit for your vision and your brand, look for client testimonials and ask for references from companies they have worked with to make sure you’ll be getting the experience you’re looking for.

Positive Customer Service Traits

Even the most in-depth research about a team’s production qualities can’t adequately prepare you for working with a video team. You can never guarantee how a video production team will be in the end, but you can search for clues that will give insight into how it working with them will be.

  • See how well and how quickly they respond to your inquiry. If the team is good with communication and timely about getting back to you, that is a good indication of their dedication to customer service and satisfaction and overall time management skills.
  • Look for creativity and passion. If sample videos stand out from the usual videos across the internet and the team shows a true passion for what they do from the start, you're more likely to be in for a good experience.
  • Find those at the forefront. Make sure to talk with the person or people who are at the forefront of the team and the work they produce. This will give you an idea of their commitment to excellence and how they can make their skills work for you. They will be able to understand and support your strategies and goals and have the skills and experience to propel your initiatives forward. The best video production team is led by strategists and innovators who will know how videos can fit into the broader orverall marketing strategy.

If you’re searching for a video team to help you take your business to the next level, the team at Splash Ominmedia can help you create visually stunning and compelling videos to promote your brand and drive audience engagement. Contact us today to find out how we can help you effectively incorporate video into your overall marketing strategy.