Video is by far one of the most powerful and important tools you can have in your portfolio to drive organic engagement. It’s no secret that video is in big time right now. As time goes on, video will continue to become more predominant on social media and websites. When it comes to your business, this is definitely a bandwagon you want to jump on. Videos shared on social media generate 1,200 percent more engagement than text and images combined. To make a statement and effectively engage your audience with videos, your business needs high-quality, professional videos that will:
Even if you know that you need to incorporate videos into your comprehensive marketing strategy, it can sometimes be challenging to know where to start. Here are a few things to look for when choosing an effective video team:
When it comes to video, it is important to choose a team that is skilled, qualified and has a wealth of knowledge and experience. Video is NOT something that you want to bargain shop for. Anyone with a phone can shoot a video, but it takes real experience to incorporate the professional quality and unique elements that will make your business stand out from the competition.
When choosing a video production team, look for experts who will customize your videos to fit the branding, messaging and goals of your business. Your videos should ultimately look like your business and promote your mission. Trust in a full-service agency that has the skills and experience to incorporate your vision and voice into your videos. Working with a team that can act as an extension of you also means that you get the biggest bang for your buck.
Every videography team has a unique and distinct style and technique. Before you choose the team that that you’re going to work with, make sure to watch full videos that each of the teams you’re considering has created. It is important to see real samples rather than just watching demo reels so you can get an idea of what a finished product would look like. Full video samples allow you to see an overview of the quality of their productions and can give insight into whether they can create the right video for your brand.
Think about whether the samples have the look you’re going for. Look at whether the team has done different types of videos and can create ones in the style, industry and method you’re looking for. Ask yourself questions like:
Once you’ve found a company that you feel like is a good fit for your vision and your brand, look for client testimonials and ask for references from companies they have worked with to make sure you’ll be getting the experience you’re looking for.
Even the most in-depth research about a team’s production qualities can’t adequately prepare you for working with a video team. You can never guarantee how a video production team will be in the end, but you can search for clues that will give insight into how it working with them will be.
If you’re searching for a video team to help you take your business to the next level, the team at Splash Ominmedia can help you create visually stunning and compelling videos to promote your brand and drive audience engagement. Contact us today to find out how we can help you effectively incorporate video into your overall marketing strategy.