Inbound Marketing

What is Inbound Marketing and Why is it So Effective?

The more simple explanation is that inbound marketing is the promotion of your products and services using quality custom content. Inbound is any web marketing that causes the customer to come to you. Instead of aggressively chasing leads, you are drawing customers using content that includes blog posts, articles, video, ebooks, infographics, and more.

Why You Need Inbound Marketing

Traditional marketing can be intrusive. We're bombarded with it every day, and eventually, we learn to tune it out. When you create the framework for an inbound campaign, on the other hand, you wait until the customer is ready to come to you. They may simply be curious about products like yours and wondering if your offerings are something that can enhance their lives. Or, they could be ready to buy and looking for the information that will help them make their final decision on which product they will buy. 

When you create an inbound campaign, you can create content that appeals to people who are at every stage of their buyer's journey. Your well-written and compelling content can inform and educate potential customers, positioning your company as an industry authority. It can help gently form an impression that will build the trust needed for a fruitful relationship. When web marketers choose an inbound strategy, they increase lead conversion as much as 400%. Inbound content marketing allows you to build and nurture an engaged audience that converts to loyal fans of your brand.

When you engage in inbound, quality SEO is a side effect. Google has always been upfront about their preference for reader-oriented, useful material. Give them that, and they will reward you with higher visibility. And, this visibility attracts more customers, which, in turn, helps you get seen by even more prospects.

Inbound Marketing
Inbound Marketing

Many Tools to Do the Job

Inbound marketing doesn't just mean slapping a few posts on a blog. It is part of a larger strategy that brings more visibility to your site and your business.

Other tools used together with content include:

  • Search Engine Marketing. These paid ads can highlight specific offers, such as free ebooks or reports.
  • Social Media Marketing. On these platforms, you can reach potential customers and get exposure for blog posts, articles, and other content.
  • Mobile Marketing. Create mobile-friendly content to reach customers on their phones no matter where they are.
  • Digital Display Advertising. Bring customers to your site with attractive display ads.
  • Traditional Advertising. Use a holistic approach to bring customers from newspaper ads, direct mail and other offline venues to your site.
  • Video Marketing. Use a visual touch to show customers exactly how your products can improve their lives.

Effective inbound marketing will convert website visitors to leads and leads into customers.

We offer many inbound marketing services, including:

  • Blog Writing Services
  • Email Marketing
  • Social Media Marketing
  • Digital Remarketing
  • Webinars
  • Form-Gated Premium Content like ebooks, white papers, and reports

All of these are part of an effective content strategy. Quality content is essential to all forms of marketing.

We consider it our duty to understand your audience and tell your brand's unique story. By reaching your customers with the most effective content distributed in the right channels, we can build your brand's reputation and form the foundation of a highly effective digital presence.

Inbound Marketing

Featured Project

Splash Mark

Located in Columbia, South Carolina, Tyler Construction has over 30 years of experience in the construction industry. Splash Omnimedia created a website for Tyler Construction that generates leads by introducing visitors to available construction services while also displaying examples of completed projects. Tyler Construction is committed to providing quality work and exemplary customer service with the help of their new website.

View Project