The more simple explanation is that inbound marketing is the promotion of your products and services using quality custom content. Inbound is any web marketing that causes the customer to come to you. Instead of aggressively chasing leads, you are drawing customers using content that includes blog posts, articles, video, ebooks, infographics, and more.
Traditional marketing can be intrusive. We're bombarded with it every day, and eventually, we learn to tune it out. When you create the framework for an inbound campaign, on the other hand, you wait until the customer is ready to come to you. They may simply be curious about products like yours and wondering if your offerings are something that can enhance their lives. Or, they could be ready to buy and looking for the information that will help them make their final decision on which product they will buy.
When you create an inbound campaign, you can create content that appeals to people who are at every stage of their buyer's journey. Your well-written and compelling content can inform and educate potential customers, positioning your company as an industry authority. It can help gently form an impression that will build the trust needed for a fruitful relationship. When web marketers choose an inbound strategy, they increase lead conversion as much as 400%. Inbound content marketing allows you to build and nurture an engaged audience that converts to loyal fans of your brand.
When you engage in inbound, quality SEO is a side effect. Google has always been upfront about their preference for reader-oriented, useful material. Give them that, and they will reward you with higher visibility. And, this visibility attracts more customers, which, in turn, helps you get seen by even more prospects.
Inbound marketing doesn't just mean slapping a few posts on a blog. It is part of a larger strategy that brings more visibility to your site and your business.
Effective inbound marketing will convert website visitors to leads and leads into customers.
All of these are part of an effective content strategy. Quality content is essential to all forms of marketing.
We consider it our duty to understand your audience and tell your brand's unique story. By reaching your customers with the most effective content distributed in the right channels, we can build your brand's reputation and form the foundation of a highly effective digital presence.
For over 30 years, Morelli has been servicing the commercial and residential HVAC needs of Charleston and the surrounding Lowcountry areas. Splash Omnimedia created a custom website that is cohesive with their brand and responsive across platforms. In addition, Splash Omnimedia created print pieces, direct mail pieces, and videos that drive traffic to their site and create leads.View Project