Effective advertising begins and ends with making a memorable first impression, and vehicle wraps are a great way to spread your business’s message everywhere you go. When paired with other forms of traditional and digital advertising, vehicle wraps can round out a comprehensive marketing strategy and help you increase your brand awareness with your target market.
What Exactly is a Vehicle Wrap?
A vehicle wrap is essentially a mobile billboard. It’s a digitally printed, vinyl decal that is installed on your vehicle. Vehicle wraps come in various sizes and can encompass the entire vehicle or just a portion of it, depending on your specific needs. The graphics are in full, eye-catching color and are printed on heavy-duty vinyl material.
Vehicle wraps are a great marketing tool for businesses of every size, from large companies with entire fleets to local mom-and-pop companies.
Why Vehicle Wraps Make Great Marketing Tools
Vehicle wrapping is an extremely efficient form of outdoor advertising. Since it goes with whoever is driving the vehicle wherever they go, it has the capability to reach people right where they are. In fact, a vehicle wrap has the power to generate as many as 70,000 impressions a day, depending on where you live.
The flexibility and mobility also means that you can position your vehicle, and your message, virtually anywhere you want. Whether in a parking lot, at a red light or stuck in a traffic jam, your target audience will look out their car windows and see your message. Vehicle wraps are up close and personal. This gives you a unique opportunity to reach people of all ages, genders, income levels, backgrounds and professions. You could turn every person you pass into a potential customer.
4 More Benefits of Vehicle Wraps
In one of our previous blogs, we talked about 4 big benefits of integrating vehicle wraps into your marketing mix. Here are four more benefits that you may not have considered.
- They’re non-aggressive. Even though most people notice them and they generate thousands of impressions, vehicle wraps reach people where they are without disturbing the normal flow of their day. With vehicle wraps, potential customers can easily see your message without any significant interruption to what they are doing. People tend to respond more positively to subtle, soft-sell advertising that isn’t in their face. Vehicle wraps are an excellent way to make a lasting impression on your target market without being obtrusive, annoying or distracting.
- They’re mobile. Vehicle wraps are by far one of the most proactive forms of advertising, because, instead of waiting for potential customers to see your message, you’re taking your message straight to them. Your message has the ability to travel as easily as you can, anytime and to anywhere.
- They’re cost effective. Vehicle advertising is good for any size company because the investment is minimal in comparison to the number of potential impressions you could receive. When you break down your investment, vehicle wraps cost about $1.50 per day. This is a small price to pay when you consider the number of impressions generated daily from driving around town, or even just parking. In fact, vehicle wraps cost a mere $0.77 per thousand impressions.
- They generate positive associations with your brand. Vehicles wraps can be used to not only grab the attention of potential customers, but also to gain traction for your business by creating buzz and increasing awareness. 75% of people surveyed say they have a favorable opinion of companies they see on vehicle advertising, and 56% said they perceive a business to be well-established and more successful if they incorporate vehicle advertising into their overall marketing strategy.
Vehicle advertising has become one of the most dynamic and powerful advertising platforms over the last several years, and its popularity is only expected to grow. Make sure you don’t just blend into the crowd. Expand your reach and get your message in front of your target audience right where they are by incorporating an eye-catching vehicle wrap into your marketing strategy. Our graphic design team has the tools and experience to create unique wraps in all sizes that will amplify your brand, whether you have one vehicle or a hundred.
Contact the experts at Splash Omnimedia to find out how we can help you incorporate vehicle wraps as well as other traditional and digital advertising to get the most out of your marketing strategy.