As a small business owner starting from scratch, I needed someone to help me with all phases of business development. Splash Omnimedia has helped me with all aspects of my business startup. Their talented team handled everything from brand development, logo design, website design and hosting. Their friendly and helpful team made this project feel less daunting and I could not be more pleased with the results! I am thrilled to continue working with them on a daily basis to grow my business.
- Will Fowler
We conceptualize, create and subsequently execute on a marketing strategy that is measurable. It is not just good enough to be good enough. Our success is measured by the success of our clients and the longevity of our partnerships with those clients in which we work.
Web Design, Mobile, SEO, Behavioral, Retargeting, Social Media, Video, Audio, Media Placement,Consulting, Branding & Graphic Design are just executables in which our team is extremely competent -- but it is the way in which we use these items that create the true Return on Investment!
We strive to create successful long term partnerships in which our clients can wake up each day excited to do what they do. When this happens, the return in investment in which they have entrusted in our firm is measurable and is continually increasing.
We truly love what we do but more importantly, our passion lies within the success of our clients. It is this passion that brings us back day after day and week after week. Call us and we will just simply show you why we actually do it!
If you're a business owner who desires to create a larger impact within your industry, then you're an ideal client for us. It is business owners who desire to communicate on a high level with their current and prospective clients. It is business owners who desire to obtain a consistent referral base. It is business owners who are ready to pull away from their competition and not just talk about it.
Our clientele are largely made up of senior management from small businesses through large corporations. We love working with for profit and non-profit businesses and if you are reading this, call us and let’s see if we are the right fit for your organization!
We execute on measurable, proven initiatives. All strategies are created based on research; this research starts with a business’s target market. Who are they? Gender? Age? Income? How do they buy? What do they buy? These are just some of the questions that we answer prior to formulating a plan.
Marketing vehicles such as web, mobile, video, social media, and traditional media are for some businesses but this doesn’t say that it is for ALL businesses. We will only recommend what is right for you and your organization -- and that is what our team will execute. We don't sell you things, we partner with you for true results that will enable your business to achieve ultimate success.
One of the things you want in your web designer is someone who is aware of the latest advances and trends in web design – but who is also keeping track of when something is just a fad, or when it could be the next step in the progression of web design.
That has been our process with, say responsive web design – as we’ve seen for ourselves the benefits of this approach to website design that incorporates both desktop and mobile designs into one, we’ve become convinced that it’s more than a fad. It’s a trend that’s going to stay.
And recently, we’re starting to become bigger and bigger fans of parallax websites.
Parallax design is a visual style in which the background of the website (usually an image or images) moves at a different speed than the content in front of it as the visitor scrolls down the page. It’s an incredibly neat visual effect that you have to see to believe. You can check out a particularly interesting example, a website with behind-the-scenes information for the movie The Life of Pi, here.
If you’ve never seen a parallax website, there’s a good reason why: it hasn’t really caught on, especially with business websites. You’ll more often find it now on “edgier” websites or websites aiming for a cutting-edge impression.
But there’s no reason that parallax design should be limited to these websites.
In fact, it could be the web design choice that revolutionizes your website.
1. It’s unique. You think you haven’t really seen parallax websites before? Neither have your customers. Or even if they have, they most likely haven’t seen it used for your industry before. By using parallax design, you can help your business stand out from your competition and stick in your customers’ minds.
2. It can keep visitors engaged. Sometimes, for various reasons, you need long web pages. If you have an important process with several lengthy steps, for instance, or have a lot of information to share about a particular service, you’ll end up with a long web page that you’re asking visitors to read. Using parallax design on pages like this can help keep visitors engaged the entire way down the page. (And keep in mind: when search visitors spend more time on a page of yours, it sends positive signals back to the search engines, helping your search ranking.)
3. You can get cool effects – with a simpler website. Instead of the flashy and obnoxious graphics of yesteryear, you can still get cool effects, like images flying in from above, below, or the side; images fading into view; and neat overlays. But with parallax design, these effects are controlled by the user scrolling up and down. This way, you are still engaging and impressing the user without interrupting them. That provides a better experience for your visitors (which makes them much happier than if you’re interrupting them).
Summary: If you’re looking to do more with your website, and not just do a basic redesign, consider getting a parallax website or including parallax pages in your website.
Have you ever noticed how logos seem more…active lately? On commercials and web videos, we’re no longer getting the immobile, boring logos we used to. Now logos are jumping and spinning around the screen, or growing and changing shape. Some of the movement is subtle and simple, while others go all out.
These are the result of 3D animation – the kind of animation you might associate with children’s movies. But in the business world, 3D animation is being used to add interest to their logos and other designs.
You might even be surprised at why….
3D animation can be effective at “spicing up” or adding interest to an otherwise dull logo. Especially if your business is more established, you may have a logo that was designed years or decades ago, or it may have been a simple design, in order to stay “safe” with the design.
For some of these businesses, the best move is to update the logo with a new design. In these cases, 3D animation can be an effective way to take the new design
Conversely, if you’re not ready for the full effort of a logo redesign and rebranding effort, you can use 3D animation to liven up the original logo. This can be especially helpful if you’ve put a lot of previous effort into building a brand identity
3D animation is also great for clearing up confusion. Let’s say your business has a very vague name, like “ABC Solutions”. Can you tell what on earth ABC Solutions does? You can’t immediately tell what they sell – it could be a product or service, or both, for all you know.
Now imagine that you see a 3D animated logo for ABC Solutions where the words “ABC Solutions” gets shredded like a piece of paper. Would you be surprised that the company offers shredding services for other businesses?
People are very visual creatures, and 3D animation can help you use that to your advantage with your logo.
Internet usage is dominated by videos, with online video consumption rising every year. In fact, by 2016, it’s estimated that video will be more than half of all internet traffic.
This has led to a rise in web videos as part of a business’s digital marketing strategy. They’re particularly effective not only because people are hungry for video – they’re also versatile in what kind of videos you can make (informational, sales-based, meet the team, etc.), which gives businesses lots of options in what their web video strategy can be.
Meanwhile, TV commercials continue to have their place in businesses’ digital marketing strategies, although it’s less dominating than in previous decades.
And, as it turns out, 3D animated logos and videos are very well-suited to each other.
With any video, whether it goes out on the internet or out to TVs, ending and/or beginning with your logo is an important part of the video. It’s your stamp on the video, directly associating the message with your company.
And because they are animated, 3D animated logos work really well in videos. A 3D animated sequence makes your logo really stand out at the end of a video, and makes it seem like a natural extension of the movement of the video. Your potential market may remember an animated sequence more readily than a static logo. It can even help you stand out from your competition, especially if none of them has converted their logos to a 3D animated format yet.
Better yet, with a firm like Splash, where our 3D animation and video production people work so closely together, it’s very easy to incorporate your 3D logo
As always, the answer depends on your business and your target market. But you may want to consider it if:
• Your logo is older or lacks in that “wow” factor.
• Your logo is vague or is unclear about what your business does.
• You want to really show off a new logo design or revamp the original.
• You want to add visual interest to your logo for your videos.
Just keep in mind that 3D animation of your logo will be most effective if you use it as part of a larger strategy – say, a web video strategy or combination web video and TV commercial strategy.
At first glance, the difference between television commercials and web videos seems negligible – after all, both are trying to get people to buy from you, right?
That’s not quite the case. See, television commercials and web videos are not only two very different kinds of marketing; they also can achieve different goals and serve different purposes. That means you can’t treat them interchangeably. You have to figure out which one would work best for your business and your target market.
Let’s explain those differences and some of the things you need to keep in mind when considering these two options.
TV commercials are a form of outbound marketing, a term that refers to marketing where the business directs the marketing at the customer. You might recognize it in the more “traditional” marketing of TV commercials, billboards, print ads, etc.
As a rule, outbound marketing is interruptive and is shown to viewers regardless of their interest level in your company or your product.
But there’s a reason people have used and still use outbound marketing like TV commercials: it still offers some advantages. TV commercials do spread general awareness of who you are as a company, and can do the same for specific events that you want viewers to know about, such as a sale or limited time offer.
Furthermore, TV commercials can help potential customers to know and remember you before they need you. Depending on your media buying, you can also generally target a wider array of people and demographics.
However, production costs and ad time for TV commercials can be prohibitively expensive, especially for smaller and growing businesses. And if you want to make sure that your commercials are effective, professional video production and a comprehensive ad strategy are a must. That means at least partnering with an advertising agency, if not a full marketing agency.
Web videos, on the other hand, are a form of inbound marketing, which is a reverse of outbound marketing – it’s when the customer goes looking for a solution, and your marketing is out there so that they can discover for themselves that you’re what they’re looking for.
Inbound marketing is about reaching people who are already looking for you and the products or services you offer - even if they don’t realize it yet. And, as it turns out, web videos are very effective at this kind of marketing.
This is because web video has a lot more versatility than TV commercials. After all, with a TV commercial, you’ve got one goal (“Convince them to buy”) and limited time to do so.
But with web videos, you can create all sorts of videos: entertaining, educational, product demonstration, video testimonials, and on and on. Better yet, you can target a more specific portion of people with a web video than a TV commercial, like when you create a video specifically for your YouTube channel or for potential customers on your website.
Web videos are also much less expensive to produce and get out there than TV commercials, meaning you can have plenty of time and opportunity to make your case. Some companies go so far as to try completely amateur videos, but this really only works if you are a very, very small business. However, you do save on the costs of ad buying, and usually the production level is lower than for a commercial.
The answer: both! As with every aspect of digital marketing, it depends on your target market and your goals. Both TV commercials and web videos can have a place in your marketing strategy. Which one works best for your specific situation depends on your target market and your goals, but either can support and help the rest of your digital marketing strategies.
That’s part of the added value at Splash Omnimedia. We won’t just implement your digital marketing strategy (because we do have the in-house tools and talent) – we’ll also help you come up with the right digital marketing strategy for your business and answer questions like, “Are TV commercials or web videos right for my business?” Contact us today and find out just how easy it is to get that kind of marketing working for your business.
There’s a good reason lots of business owners are salivating over using web videos as part of their digital marketing. Here are just a few stats:
• Video will be 55% of all internet traffic by 2016 (Source)
• Mobile video traffic will increase by 18x by 2016 (Source)
• People will interact with content that includes video at twice the rate of other content (Source)
• Landing pages on websites that included video had conversion rates 80% higher than pages without video (Source)
To summarize: video is popular and video is effective. This makes it a powerful tool as part of an overall digital marketing strategy – no wonder so many businesses are excited.
Unfortunately, when “We need to start using web videos in our marketing” translates into a few videos on a company’s YouTube channel, businesses may find that web videos are not the golden goose they seem. Don’t get me wrong – YouTube is a powerful tool for web videos. But it is not and should not be the only thing you do with your videos.
It’s not enough to just make some quick videos and upload them to YouTube; you need to create a solid plan to maximize the value of each video.
So you’ve made the decision to start doing web videos as part of your digital marketing. What next?
You need to sit down with your marketer and make sure you’ve got a plan. And where does every good marketing plan start? That’s right: your target market. Think about what videos will appeal to them. Do they just want to be entertained, or are they looking to understand more about what your product is or who you are?
This will lead you into deciding what you want each individual video to accomplish.
Do you want to drive your sales forward? You can make your video a how-to guide to doing something with your product, or even a product demo to show what it can do.
Trying to attract visitors to your website and actively engage their interest? You can use a video spokesperson to act as a tour guide to your website while also putting a face to your company.
Trying to build brand recognition of your company? You can do a humorous or entertaining short video introducing yourself.
Linking a specific goal for each video not only helps your marketer create that video; it also helps to make sure that the video is effective. Videos that are trying to accomplish too much at once can end up sinking under their own weight.
If you were just brushing off your hands and assuming your marketer would be good to go, hold up – we’re not done yet. In addition to determining what will appeal to your target market and identifying specific goals for each video, you should also figure out in advance where you want to put each video.
Why? Well, where the video is going will shape it just as much and who you want to watch it and what you want it to do. That means you need to figure this out before you create the video, not after.
You have several options when it comes to placing a video:
• YouTube (and other social media)
• Your website
• Your blog
The good news is that you can put a video in multiple places, but be sure the video will work in every place that you put it – don’t just put it up somewhere to put it up there.
Now that you and your marketer have figured out the who, what, why, and where, it’s time to make the video(s). If you’re working with a marketing agency like Splash Omnimedia, we’ll handle all of the details of video production, make the video ourselves, and then implement it in your digital marketing. Seriously. It’s that easy when everything you need is in one place.
Image credit to Annette Shaff / Shutterstock.com
Here’s a quick quiz: What’s the most important thing for a business to know in order to be successful at digital marketing?
A. What a great website is, and how to get one.
B. All the latest marketing tools and tactics, so you can make sure they’re part of your digital marketing strategy.
C. What your competition is doing, so you can do it better.
Trick question: The answer is none of the above.
The most important thing you need to know about your business is your target market.
If you read our blog posts at Splash, you’ll see a common refrain: “depends on your target market”. What’s the best way to design and organize your website? It depends on your target market. What kind of key phrases and topics should you target with your SEO? It depends on your target market. Is email marketing or social media right for your business? It depends on your target market.
The reason your target market is so important is because they’re who you have to convince in order to make a sale. Understanding them is the first step to figuring out what will most convince them.
But what kind of information do you need to know about your target market? Luckily, we’ve created a colorful visual to help you remember:
(Click on the image to enlarge.)