“Matt and Mike are great guys, they’re great people to work with. Both are really honest, have a lot of integrity, and I like how they are businessmen who understand both the business side and the creative side. The integrated video is really neat and helped set our website apart. This helps us generate revenue and keep our website exciting.”
- Shelley Nazarenko
ABC Columbia
We conceptualize, create and subsequently execute on a marketing strategy that is measurable. It is not just good enough to be good enough. Our success is measured by the success of our clients and the longevity of our partnerships with those clients in which we work.
Consulting, Web, Mobile, SEO, Behavioral, Retargeting, Social Media, Video, Audio, Media Placement, Branding & Graphic Design are just executables in which our team is extremely competent -- but it is the way in which we use these items that create the true Return on Investment!
We strive to create successful long term partnerships in which our clients can wake up each day excited to do what they do. When this happens, the return in investment in which they have entrusted in our firm is measurable and is continually increasing.
We truly love what we do but more importantly, our passion lies within the success of our clients. It is this passion that brings us back day after day and week after week. Call us and we will just simply show you why we actually do it!
If you're a business owner who desires to create a larger impact within your industry, then you're an ideal client for us. It is business owners who desire to communicate on a high level with their current and prospective clients. It is business owners who desire to obtain a consistent referral base. It is business owners who are ready to pull away from their competition and not just talk about it.
Our clientele are largely made up of senior management from small businesses through large corporations. We love working with for profit and non-profit businesses and if you are reading this, call us and let’s see if we are the right fit for your organization!
We execute on measurable, proven initiatives. All strategies are created based on research; this research starts with a business’s target market. Who are they? Gender? Age? Income? How do they buy? What do they buy? These are just some of the questions that we answer prior to formulating a plan.
Marketing vehicles such as web, mobile, video, social media, and traditional media are for some businesses but this doesn’t say that it is for ALL businesses. We will only recommend what is right for you and your organization -- and that is what our team will execute. We don't sell you things, we partner with you for true results that will enable your business to achieve ultimate success.
Effective marketing encompasses a wide variety of strategies, including online marketing, social media, and advertising. However, without a solid branding strategy most marketing efforts will fall flat. A branding strategy will provide a foundation for a successful marketing campaign, giving it direction and substance, so that the marketing message hits the target audience.
Branding is the whole message prospects and customers receive about your business. It’s the conveyed personality, mission statement, graphics and logos, slogans, customer service style and employee perceptions all rolled up into one. Anything your business does or creates ties into branding.
When it comes to standing out among your competitors, few things are as important as a branding strategy. A cohesive brand that you consistently weave throughout all of your business messages and practices positions you in the mind of customers and prospects. When they see a certain image, hear a certain message or even see a certain combination of colors, your company should come to mind. This is branding strategy at its finest.
Contact us today for a free marketing proposal on how we can help improve your bottom line.
HVAC marketing has become a necessity for companies trying to get a step ahead of the competition. There are many HVAC companies all competing for the same jobs. And with a slow economy, consumers just don’t have the money to spend to replace air conditioning and heating units. There is too much competition and not enough work. HVAC marketing can help you increase your exposure and help you increase your sales. If you are not effectively marketing your HVAC business, you are missing a golden opportunity to increase your market. There are plenty of ways to increase your HVAC marketing.
Online marketing has become essential to business owners who want to increase their profits. By creating a website for your business and developing an online presence you are greatly expanding your audience. Consumers today go online to search for whatever product or service they are in need of. If their air conditioning unit stops working, they will search online for an HVAC company. If your HVAC marketing doesn’t include an online presence, those consumers won’t find you. They will, however, find your competition.
The use of mobile marketing has been rapidly increasing. Consumers are using their cell phones and other mobile devices more and more. With mobile marketing, you can send a valuable coupon directly to the consumer’s cell phone. Make sure that your website is mobile phone and mobile device friendly. If your website is not mobile phone friendly, the website will appear disfigured in the mobile device, and important information may not be readable.
Social media sites are also a great new tool for HVAC marketing. Create a Fan page on Facebook and add informative videos about HVAC services onto YouTube. Blogging has also become an excellent and effective form of HVAC marketing. Write a blog about the things that bring value to your customers. A good blog post can be about how to winterize their homes and include suggestions to have their furnace check-up done before the cold arrives.
Yes, traditional HVAC marketing is still valuable. Yellowpages, coupon mailings, magazine, newspaper and billboard advertising are still effective. You do still need to have an online HVAC marketing strategy to go along with the traditional HVAC marketing to help increase your business.
By creating a successful HVAC marketing plan that includes creating an online presence, you will see your HVAC business grow. Contact us today for a free marketing proposal on how we can help improve your bottom line.
We've all seen lorem ipsum (known to many as "Greek text") used as a placeholder on all kinds of "works in progress" -- websites, print ads, brochures, etc. And while it's merely an excerpt from a passage of Latin literature, the designers working on new packaging for Chipotle recently found a way to have some fun with it.
On one side of their new bags is simply some text pumping the Chipotle bag, but on the opposite side there's lorem ipsum. This little surprise garnered Chipotle buzz on the internet as many speculated whether or not this was an intentional, playful design decision, or rather a giant oversight before printing.
We'll never know for sure if it was a goof or a clever design stunt. Either way, it goes to show how a seemingly small element of an overall brand can generate a lot of talk. Sometimes making "unsafe" design decisions can prove beneficial and serve as the catalyst you need to drive more traffic to your business. With the prevalence of social media today, everything can be shared with the click of a button, and you can bet those lorem ipsum bags got captured with many a smart phone before even leaving the store.
Contact us today for a free marketing proposal on how we can help improve your bottom line.
