“Matt and Mike are great guys, they’re great people to work with. Both are really honest, have a lot of integrity, and I like how they are businessmen who understand both the business side and the creative side. The integrated video is really neat and helped set our website apart. This helps us generate revenue and keep our website exciting.”
- Shelley Nazarenko
ABC Columbia
We conceptualize, create and subsequently execute on a marketing strategy that is measurable. It is not just good enough to be good enough. Our success is measured by the success of our clients and the longevity of our partnerships with those clients in which we work.
Web Design, Mobile, SEO, Behavioral, Retargeting, Social Media, Video, Audio, Media Placement,Consulting, Branding & Graphic Design are just executables in which our team is extremely competent -- but it is the way in which we use these items that create the true Return on Investment!
We strive to create successful long term partnerships in which our clients can wake up each day excited to do what they do. When this happens, the return in investment in which they have entrusted in our firm is measurable and is continually increasing.
We truly love what we do but more importantly, our passion lies within the success of our clients. It is this passion that brings us back day after day and week after week. Call us and we will just simply show you why we actually do it!
If you're a business owner who desires to create a larger impact within your industry, then you're an ideal client for us. It is business owners who desire to communicate on a high level with their current and prospective clients. It is business owners who desire to obtain a consistent referral base. It is business owners who are ready to pull away from their competition and not just talk about it.
Our clientele are largely made up of senior management from small businesses through large corporations. We love working with for profit and non-profit businesses and if you are reading this, call us and let’s see if we are the right fit for your organization!
We execute on measurable, proven initiatives. All strategies are created based on research; this research starts with a business’s target market. Who are they? Gender? Age? Income? How do they buy? What do they buy? These are just some of the questions that we answer prior to formulating a plan.
Marketing vehicles such as web, mobile, video, social media, and traditional media are for some businesses but this doesn’t say that it is for ALL businesses. We will only recommend what is right for you and your organization -- and that is what our team will execute. We don't sell you things, we partner with you for true results that will enable your business to achieve ultimate success.
The fact is, mobile users are an on-the-go group of fast paced folks. They don’t have time to sift through a sweet-talking, sales-pitching website. They want the basic nitty-gritty and they want it now. So make sure the most important information is the first thing they see. Company information should be easily accessible for the mobile user.
Here are 7 don’t-ever-do-these when it comes to mobile website design:
1. Too Much Text. People using mobile devices are moving. They want to find information with as little pain as possible. So don’t make them sift through loads of text they don’t need in order to find what they do need. Less is more when it comes to mobile website content.
2. Using Pop-Ups. Pop ups can be a pain in the best cases, and downright annoying in the worst. On mobile devices they are a big problem. Don’t leave them on your mobile website to distract that on-the-go mobile user.
3. Burying Company Contact Info. Make sure your contact info is easily accessible.
4. Burying the Call-to-Action. As you know, mobile screens are very small. So keep your call to action within the visible screen people see when they land on your site or your conversion rates will suffer.
5. Links and Objects too Close Together. All fingers are fatter when navigating on a mobile device. When links and objects are placed too close together it leads to wasted bandwidth.
6. Buttons too Small. Fat fingers strikes again. Buttons should always be big enough for our fingers. And they should be a safe distance apart so users are not tapping the wrong button.
7. Long Confusing Forms. Remember our mobile users are on-the-go and often in a hurry to get the information they need. Only use a form if absolutely necessary, and be sure to ask for as little information as possible. If it isn't essential, save it for your desktop site.
To find out more about mobile web design, talk to the mobile marketing pros at Splash today.
Recognize the mobile user.
When a potential customer types your URL into their browser through their mobile device, your website should recognize it’s a mobile browser and display the mobile version of your website automatically. Otherwise they might end up on your desktop website and not be able to see it properly on their mobile device.
Your standard website may not look right on a mobile device.
Most desktop browsers use HTML and display on a consistent web page no matter what browser or computer they are using. On the other hand, mobile browsers might use HTML, WML (WAP) or any number of other markup languages. Not to mention the much wider diversity of screen sizes, browser types and operating systems than you have with a desktop computer. This means that a website designed for the larger desktop screen is unlikely to appear correctly when displayed on the smaller screen of a mobile device.
How can you make sure you direct your mobile customer to your mobile website?
Any mobile device that requests a web page via its browser will identify itself with a ‘User Agent’ header string, and other kinds of heading strings. Figuring out the type of browser or device from the User Agent offers a professional mobile website design company a source of extra data to allow server-side decisions to be made about how to direct the user to the mobile site.
Device Detection Solutions.
Device Detection Solutions consist of a couple of components. An API and a detection engine. The engineering behind these components varies from system to system, but a good mobile website designer will know how to handle the ins and outs of setting up a mobile device detection system and direct the mobile user to your mobile website.
To make sure your mobile customers get directed to your mobile website and not your standard desktop website, make sure you use a professional mobile website design company. Talk to the mobile marketing professionals at Splash today to get on the right track.
A mobile app is your personalized program that will be specific to your company. It can showcase any special offerings you have for your customers. Large companies have been promoting themselves using mobile apps for the last couple of years, and now smaller businesses are doing the same thing. From Auto Repair Shops to Zipper Sales, retailers, travel industry and just about every other kind of business has jumped on the app bandwagon.
Benefits of apps for your company:
• Builds customer loyalty
• Reinforces your company brand
• Increases your company visibility
• Easy to use - generates repeat business
Benefits of apps for your customers:
• Easy access to your company’s inventory
• Easy way to notify customers about special events, launches, coupons, etc.
• One-touch access to your company contact info.
• Automatic reminders about appointments
How can your company use a mobile app? Just about anything is possible when it comes to mobile apps for businesses. Dentists, retailers, hotels, real estate agents, lawyers, lawn care service companies… you name it, just about every kind of business has found a creative use for mobile apps. They’re especially good for providing mobile customers directions to your address from wherever they’re located, or providing free one-on-one chat. The uses are practically endless and limited only by your imagination.
A mobile app is also superior in many ways than browsing a company website. It’s much faster, as it takes only a second to launch a mobile app, but can take up to several minutes to download a website to a mobile device, especially in areas with bad reception. In addition, mobile apps can function offline but websites can’t. And mobile apps enable push notifications directly to customers and websites do not.
There are many advantages to mobile apps that you should consider as you develop your mobile website design program. Talk to the mobile marketing professionals at Splash today.
Did you know that there are several kinds of mobile accessibility? Actually there are three different kinds of “devices” that you can offer your customers to assist them in gathering information about your company and its products or services. They also serve to facilitate moving the user to the next level, which is the purchasing level. The goal being that these devices will help to facilitate the shopping and buying process.
Here are three kinds of mobile information-accessibility devices you can offer your customers:
1. QR Codes. The QR code (Quick Response code) is a type of matrix barcode (two dimensional barcode originally designed for the Japanese auto industry. Bar codes are optical device readable labels affixed to items that encrypt information related to that item. Most recently the QR code has gained popularity because of its greater information storage capability compared to the traditional barcode. There are many QR code-reading apps available that can be downloaded to mobile devices. Once your customer has scanned your company’s QR code they will be taken to a site with detailed information about your company’s goods or services.
2. Mobile Apps. A mobile application (mobile app) is a software application created to run on mobile devices. They’re usually available through the owner of the device’s mobile operating system. For example, Apple makes apps available through their App Store. Some apps are free and some are for-pay. Usually they’re downloaded from the platform directly to the mobile device. A recent study reported that more mobile subscribers used apps than browsed the web on their devices (51% vs. 49%). You can offer apps for download that will keep your customers informed about the goods and services offered by your company.
3. Mobile Website. Mobile websites are like traditional websites – they provide a means of sharing information via the internet. The difference is that they are designed specifically for access via mobile devices. Because of the explosion in use of mobile devices to access the internet, you should offer your customers a website designed to be accessed by mobile devices.
To find out more about mobile website design options, talk to the web design pros at Splash.
