We conceptualize, create and subsequently execute on a marketing strategy that is measurable. It is not just good enough to be good enough. Our success is measured by the success of our clients and the longevity of our partnerships with those clients in which we work.
Web Design, Mobile, SEO, Behavioral, Retargeting, Social Media, Video, Audio, Media Placement,Consulting, Branding & Graphic Design are just executables in which our team is extremely competent -- but it is the way in which we use these items that create the true Return on Investment!
We strive to create successful long term partnerships in which our clients can wake up each day excited to do what they do. When this happens, the return in investment in which they have entrusted in our firm is measurable and is continually increasing.
We truly love what we do but more importantly, our passion lies within the success of our clients. It is this passion that brings us back day after day and week after week. Call us and we will just simply show you why we actually do it!
If you're a business owner who desires to create a larger impact within your industry, then you're an ideal client for us. It is business owners who desire to communicate on a high level with their current and prospective clients. It is business owners who desire to obtain a consistent referral base. It is business owners who are ready to pull away from their competition and not just talk about it.
Our clientele are largely made up of senior management from small businesses through large corporations. We love working with for profit and non-profit businesses and if you are reading this, call us and let’s see if we are the right fit for your organization!
We execute on measurable, proven initiatives. All strategies are created based on research; this research starts with a business’s target market. Who are they? Gender? Age? Income? How do they buy? What do they buy? These are just some of the questions that we answer prior to formulating a plan.
Marketing vehicles such as web, mobile, video, social media, and traditional media are for some businesses but this doesn’t say that it is for ALL businesses. We will only recommend what is right for you and your organization -- and that is what our team will execute. We don't sell you things, we partner with you for true results that will enable your business to achieve ultimate success.
Modern marketing tools can be deceptively user-friendly. Because everyone has access to free tools like blogging and social media, hands-on business owners feel like they should be handling them on their own – or at least that someone in the office should be able to handle it.
Hey, that makes all the sense in the world when your business is just getting started or is still small and growing. If you don’t have much of a marketing budget, every little bit that you can do yourself helps.
But just because DIY marketing is possible doesn’t mean that it gets the best results – especially as your business grows and your marketing doesn’t grow with it. If you’re noticing these frustrations when it comes to time, sales, and production, it’s a sign that you’re reaching the end of DIY marketing.
Are you finding that blogging, updating social media, placing ads, and other marketing tasks just never seem to get crossed off your list? You have a business to run, after all – and marketing it can be a full-time job on its own.
When you are too busy with the core functions of your business, it can be hard to take time for effective, consistent marketing. But without a strong marketing presence, it can be almost impossible to bring in the volume of new business you need to continue to sustain you.
DIY marketing may have helped you get a bunch of new customers through the door – but if you’re having to put off your marketing to handle them all, your marketing (and growth) are going to stall.
If your response to problem sign #1 is to throw yourself back into your DIY marketing, you’ll find yourself struggling with this problem next. As your marketing and your business grow, it becomes more and more difficult to balance the two of them yourself. At some point, there are only so many hours in a day.
To make the best use of your talents, you should be dedicating your hands-on time to the things you do best: the core functions of your company, especially sales. Spending hours on marketing efforts takes valuable time away from your actual business, leading to unneeded stress. By handing the reigns over to savvy marketing experts, you can spend your valuable time doing only that which works best for you and your company.
Do you have an active, engaged Twitter feed, but you've never gotten around to making a Facebook page or a blog? Often, business owners who either don’t have time for their marketing or don’t want it to take time away from their business will react by focusing only on one or two kinds of marketing.
But if you understand what makes digital marketing successful, you know that doing one or two kinds of marketing just doesn’t work. To be truly effective, you need to diversify your marketing to reach the widest audience possible. When you work with a marketing agency, they can dedicate an entire team of skilled marketers to ensure that all your bases are covered.
Your last blog post was six months ago, you only tweet when you think about it, and you still haven't made that Instagram account. “Diversifying your marketing” doesn’t just mean doing a little bit of a lot of kinds of marketing. Infrequent updating and neglected accounts can actually hurt your business online, as these are often red flags to customers of non-serious or even scammy businesses.
It’s also difficult to grow or even generate sales from any particular marketing channel when you only invest a little in it. Rather than consistently driving potential customers into your sales funnel with your marketing, you’re just catching whoever lands in your net at that moment. That’s just not sustainable for long-term growth and success.
Have you ever spent hours trying to set up a social media aggregator or another online resource because you are not familiar with the technology? Those hours you spent chip away at your time spent on the core functions of your company. Instead of trying to learn every new thing that comes along, why not hand it off to someone who has already developed the needed skills? Not only does it free you up for more important tasks, it will streamline the process because they already know what they are doing.
Sales growth doesn’t just magically happen; you need a concerted marketing effort to find the customers who need you and just don’t know it yet. But that kind of marketing takes time, equipment, and specialized knowledge. Skilled marketing professionals can interpret your ideas into action. By describing what you want to do to the professionals at a dedicated marketing agency, you can see your great idea put into motion to benefit your business.
It can be incredibly frustrating to look online or in your mailbox and see a clever, effective marketing campaign that came from your competitor. Development of great marketing ideas can take time, experience, and resources that most businesses can't afford to spare. By hiring someone to develop your campaigns for you, you can be the one who has the killer campaign while your competitor says, "Why didn't I think of that?!"
Here’s the thing with all the warning signs we’ve discussed in this post: they’re about the limit of time that you or your employees have to commit to your marketing. If you’ve hit the maximum of time that you can dedicate to your marketing, your response shouldn’t be to start cutting corners with your marketing or your business. It should be to find a person or an agency that can dedicate the time that your marketing needs and focus on gaining the knowledge and experience that gets you better marketing.
You care about your company and you want everything done right. This can often make you feel that the best way to get something done is to do it yourself. But smart professionals know when to handle something on their own and when to delegate the task to someone else who possesses the time, skills, and resources needed to accomplish it efficiently.
If you are finding that your marketing efforts are not working as well as you would like, consider handing the job to a dedicated marketing agency. They can handle your promotional presence while you dedicate yourself to your company and the things that you do best.
Meet Bob. Bob is a hypothetical business owner we just invented. (Sorry, Bob.) His HVAC company was doing well, but, like most of us, he wanted more customers. He did some research, talked to the right people, and ended up (as part of his new marketing strategy) uploading a blog post to his company’s website called “10 Air Conditioning Troubleshooting Tips to Try Before Calling in the Repairman”.
It wasn’t the prettiest title, but the information in that post was solid. It was the kind of stuff that Bob would have told his cousin if his cousin called in with air conditioning problems.
After he published the blog post, Bob noticed that there were a lot of customers who called into his business and mentioned trying out the troubleshooting tips first. They were bummed that the tips hadn’t fix their air conditioning, of course, but they were grateful that Bob had shared them in the first place.
But here was the crazy thing: Bob noticed that those customers were, overall, happier with their repairs, called back if they had anymore HVAC problems, and referred more of their friends and neighbors.
Bob was amazed. What was it about this blog post that drove new customers to his doorstep and made them so loyal?
The answer had to do with what his customers really needed…
Do you know what your customers want? Simple: they want help.
When customers visit your website, social media page, or any other inbound marketing content, they are looking for answers. They are looking to solve a problem that they have, or are seeking new knowledge to enrich their lives. If you want to turn these visitors into customers, you need to prove that you are the solution to their problem or the answer they are seeking.
In other words, you need to be helpful.
With every page of your website, your web videos, your social media updates, your blog posts, your emails – in short, with your marketing – your goal should be to help potential customers. After all, your products or services meet a specific need, don’t they? Make it clear to your customers in your marketing that your business will help them meet that need.
Helpful content ensures that the business-customer relationship starts on a warm and trusting note before the customer ever makes a purchase. This, in turn, leads to longer and overall more beneficial relationships. Customers are loyal to businesses who they feel have been open with them and helpful from the start. They’re much more likely to trust these businesses and recommend them to their friends and family.
Not sure how to be helpful to your potential clients? Follow these strategies to keep your inbound marketing useful to your customer base, and you will find that it is more likely to turn surfers into clients:
Potential customers should never have to dig for information on your business or what you offer. When a customer arrives at your site, it should be easy for them to find out who you are, what your company does, and why choosing you is the easiest decision ever. In other words, this means having:
• Contact information visible and easily found on your site
• An up-to-date "About Us" page
• A clear, concise "Services" page
• Bios that outline your team's history and experience
When we develop the features and services that our businesses offer, it can be easy to get caught up in the cool factor of what we've created. But it's absolutely vital to take a look at your business from your customers' point of view. They don't care that you offer a redundant, low-latency cloud network – they want to know that through using your service, they can always have access to their data.
Talking about your products and services this way is known as “benefits language”. We’ve talked before about how customers love benefits language much more than a list of features. The key is to always focus on how what you do is of use to each customer, and look to convince customers how this benefit can apply to them and improve their lives.
Avoid industry specific or buzzword terms that your customers won’t know. Your customers will not understand your everyday jargon, as they lack your experience and knowledge. Make sure that every piece of marketing material you create is written in plain, easy-to-understand terms so that any who reads it is not confused or put off.
Have you ever wondered why anyone buys from infomercials? One of the reasons is that infomercials regularly show their product in action. It’s one thing to say, “Our vacuum picks up more dirt than the competition!” It’s another thing to show your vacuum picking up a bunch of dirt that the competition left behind.
So make sure to talk specifics and give examples in your marketing. For instance, provide plenty of case studies that show your positive results, or create a web video that shows your product or service in action. When clients see that you have helped others who had the same dilemmas they do, they will be more likely to trust you with their business.
On your website, your social media pages, and in any other medium, it should always be clear how to contact you. This means phone numbers, online contact forms, and even email addresses. Just like customers shouldn’t have to dig for information about your company, they shouldn’t have to look for a way to reach you for customer service. Make sure that someone monitors your form submissions and social media profiles, so that you can respond promptly to any customer service questions or needs.
At Splash, we like to say that our marketing strategies help you find you customers who want you – and just don’t know it yet. These are the customers who need the answers or help that only your company can provide them. Rather than just insist that you’re what they’re looking for, you should show them through helping.
That’s the moment they know that you’re the company they were looking for.
So ask yourself: What about your marketing would change if you tried to help customers instead of just selling to them?
Sometimes it seems like large corporations have all of the marketing advantages. After all, they have huge marketing budgets, large marketing departments and the time and personnel to create multi-faceted marketing plans. However, there's one area where small and medium sized business have the edge. That's in creating and promoting a unique and exciting brand.
Think about it. Large businesses are all about playing it safe. After all, they have stockholders they have to answer to. They also have large legal departments in addition to their large marketing departments, and we all know that lawyers aren't known for their risk-taking.
Small businesses have none or few of those constraints. You can let your company's personality and that of your employees really shine, creating a brand that not only will customers and site visitors remember, but one they can identify with. Why don't more small businesses take advantage of this marketing ploy? Unfortunately, many are stuck in the trap of imitating big business, rather than letting their own personality shine. Don't get stuck in this situation.
Small businesses can earn incredible loyalty by having a strong personality, yet many small businesses stay bland and straightforward. We want to encourage you to embrace the small! This means creating a brand "personality" that encompasses the things that set your company apart from others in your industry. Consider adding some of the elements below to help create your own brand.
If you web content reads like a marketing textbook, you're likely turning away potential customers. Instead, talk to your website visitors and social media "friends" as they would talk to one another. Or, if you're product is arty, adopt an arty style of writing. If you're selling a tech product, talk "geek."
2. Word choices
Like tone, word choices can make or break your company brand image. You want to use words that are easily understood by your users, but that doesn't mean you can jazz it up a little bit, like using the occasional "techie" phrase if you're an IT company or starting all of your articles with the same letter or phrase.
Style works hand-in-hand with word choices and tone to get users an overall feel for your company and its products. Flowery, descriptive sentences work to create a luxurious feel, whereas crisp, cropped sentences can help to give a feel of urgency.
4. Color choices
Color choices also play a part in creating a brand image. Cool colors, like blues, greens and purples, can impart an image of sophistication and grace under pressure. Warm colors, like oranges, red and yellows, can give users the impression that your company is hot and on the cutting edge.
5. Design styles
Your site design, your blog and your social media pages should all reflect your company's personality. This is where you can really get noticed. Arts and entertainment sites often use design to set themselves and their brand apart. Where most websites are white with black text, some of these companies choose a black background with white type. However, be careful not to compromise the user experience for style.
Taking the time to create your own special look and style is a small business' secret weapon. Once established, this online personality can guide the creation of all of your marketing materials – from your website to your advertising materials (both print and online) to your web content to your social media pages (which is where your personality can really thrive.) What are you waiting for?
There is an ongoing debate in business about which is more important - marketing or sales. Marketing catches the attention of prospects and motivates them to take a specific action, while sales is responsible for closing the deal. Despite their individual claims to superiority, there is no growth for the company without the two specialties working closely together.
One of the challenges of digital marketing, both online and off, lies in getting prospects’ attention and motivating them to go on to buy from you. You may have marketing strategies in place which utilize search engine optimization or social media marketing to raise awareness for your company, but there is still some disconnect between educating prospects about your company and getting them to buy from you. Splash Omnimedia exposes seven reasons customers aren’t taking a leap and buying from you, and provides some insights on how to change their minds:
1. Decide to do it later (and forget)
Most of your prospects didn’t wake up this morning eager to buy something from your company. Even if your marketing grabs their attention and brings them to your website, the harsh truth is that you won’t convert most prospects. Unless you have a really spontaneous-buy product, only about 2% of the visitors to your site will convert into sales the first visit. It’s your job to get back out in front of them and remind them why they were interested in you in the first place. One way to accomplish this is through display advertising, especially retargeting. This marketing strategy tracks visitors to your site. When they visit other websites, it displays your ads to retarget them. This “jab theory” of getting your name repeatedly in front of prospects builds brand recognition.
2. Too much work (yes, even a little can be too much work)
Let’s just say that prospects are busy. If your website is not designed to provide the information they want quickly and efficiently, or makes it too hard to buy, they will quickly leave. Your website must be constantly updated so that the process of buying from you or contacting you is simpler, faster, and more intuitive.
3. Not the product/service they want
This means you haven’t done your job well enough of presenting benefits rather than simply listing product features. Persuasive content that uses benefits language answers the basic human question of, “What’s in it for ME?”
4. Fear of being scammed
Few people get married after the first date and few prospects buy on their first visit. Use the power of social media marketing to build a relationship and provide an outlet for them to connect and get to know you better.
5. Fear of your claims being exaggerated
We have become accustomed to thinking that, “if it sounds too good to be true, it probably is.” That is why one crucial point in our “5 Phases of an Effective Marketing Strategy” is to earn referrals. Word-of-mouth advertising is the most believable form of marketing and works especially well when you are able to convert customers into brand ambassadors.
6. Fear of not being able to cancel/back out easily
Your sales process must be easy to follow, with your terms clearly listed. Let prospects know if you offer a “30 day money-back guarantee” or something similar.
7. Don’t feel ready to buy it
This is the old sales problem of uncovering and resolving objections, but it can be harder to accomplish on a website when you don’t have the opportunity to look a prospect in the eye and ask, “What is it that is keeping you from buying today?” Your website must anticipate these potential objections and resolve them so that your prospect feels comfortable about making a commitment to you.
Your website can’t simply sit there waiting for visitors to watch and be amazed. You have to go out there and attract their attention. Start a conversation through social media, email, public relations, or search engine optimization and be the first to say “Hello.”
Convert these leads by engaging and educating them, thereby instilling trust in your company and what you offer. Offer custom content, optimize your blogs, and educate with helpful videos and infographics. Once you’ve got those customers, treat them like royalty to retain their business. Use email marketing to keep in touch and resolve any concerns before they become massive problems.
After you have built brand loyalty, let your customers know that you have other products and services which can make their life easier or better. Build on this solid relationship by asking for referrals to other people or businesses which might be interested in achieving the same satisfaction.
Marketing and sales can learn to get along as well in the digital marketing world as they do in the offline world, but you need to make these two disciplines work together. Use your marketing to MOTIVATE prospects to buy, and then have the system in place so it's EASY and QUICK for them to buy.
What makes Splash Omnimedia different is that our services are part of a comprehensive, coordinated marketing strategy we create and implement for clients. Don’t think of marketing and sales as compartmentalized strategies. Make them work together for you, and your customers will be more likely to take the leap.
If you're thinking about updating your website by just giving your old pages a new design, it might be time to re-think that strategy. After all, your company has likely changed dramatically since you first set up your site. Do your content and your navigation reflect your current brand and image? Probably not. To get the most out of your website re-design efforts, you need to update not only the look, but the content and the structure for today's web customer and for who you are today.
To make sure that your website redesign is structured to realize all of its potential in this 21st-century business environment, it needs to have a few basic elements. You can then build on this foundation as your company expands.
1. Make your site mobile ready.
According to a study by Pew Internet Marketing, more than 93 percent of Americans own a cell phone and 60 percent of those people use their phones to access the Internet. If your website and content aren't adaptable to the variety of screen sizes and resolutions on mobile devices, you're missing out on an opportunity to connect with more than half of the American buying public.
2. Update your colors and/or branding.
You wouldn't consider wearing the same clothes or the same hair style that you sported a decade ago. Why would you want to keep your website look and logo the same as its always been? The orange and black look that was sharp and eye-catching in 1998 is likely tiresome to your site visitors today. Your site redesign is the perfect opportunity to give your site and content a fresh look and feel.
3. Tweak for improved user experience.
Although having your site look good is important, the most vital aspect of your web design is how well the user/potential customer interacts with the site. Is it easy to navigate? Can your site visitors easily find what they are looking for? As websites evolve, we often add quick fixes to address specific issues that don't necessarily add to the overall flow of the site. Your redesign is a good time to address those inconsistencies.
4. Restructure for SEO.
Search engine optimization (SEO) is a lot more sophisticated today than it was even five years ago. In this post-Panda/Penguin/Hummingbird era, some of your former SEO efforts (like using a keyword more than once in a title) could actually be hurting your search engine ranking. Now is a great time to restructure your site to appeal to today's search engines.
5. Update website content.
No company's web content stays completely evergreen. Products change, statistics change, and your industry changes. Your content needs to seem as if it were written yesterday, not five years ago. Usually it only takes a few small changes to refresh those pages.
6. Introduce a web video or a blog.
Adding a blog to your site, and regularly adding posts, is a good way to improve your SEO efforts and to help establish yourself and your company as leaders in your field. Likewise, adding videos to your site can help it to look more current and to attract visitors who wouldn't take the time to read large blocks of text.
7. Re-evaluate your code.
The code behind your site could be holding you back. A complicated, cobbled code can cause your pages to take a long time to load, especially if you use a lot of videos and images. Now is a good time to look at the code and make sure that it's working well for you and your site visitors.
If you are taking the time and effort to redesign your website, don't stop at just re-posting your old pages with a new look. Instead, take the time to truly update your site. You'll all but surely be rewarded for your efforts with increased site traffic and the corresponding increase in profits.
As a small business owner starting from scratch, I needed someone to help me with all phases of business development. Splash Omnimedia has helped me with all aspects of my business startup. Their talented team handled everything from brand development, logo design, website design and hosting. Their friendly and helpful team made this project feel less daunting and I could not be more pleased with the results! I am thrilled to continue working with them on a daily basis to grow my business.
- Will Fowler