Resources

At Splash Omnimedia, our clients rank first in everything we do. After all, it’s your company and your marketing; shouldn’t you be a part of things? We feel our clients deserve to know the ins and outs of what we do and how we do them, how else would you decide whom to choose as your marketing partner? We understand that potential customers have questions they need answered, so we’re happy to provide you with the information you need.

Are you looking to discover the secret of successful marketing? Find the answer by watching some of our short, entertaining videos! Take a few minutes and read through our most current marketing blog posts or download some whitepapers to review.

If for any reason, you don’t find exactly what you’re looking for – please contact us. We will be happy to answer your question directly, and send you additional resources to support it.

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Happy Thanksgiving, from Our Family to Yours

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thanksgiving

This week, as we all sit down to a Thanksgiving feast filled with all our favorites, watch parades, football games and dog shows, and spend time with those nearest and dearest to our hearts, it’s important to take time to reflect on 2016 and all of the things we’re most grateful for. While we look back on this year and contemplate and celebrate the things that matter most, we at Splash Omnimedia would like to take a few minutes to express our sincere gratitude and say thank you.

In life, as in business, those two little words can go a long way. These two small words when put together affect people in a big way. “Thank you” not only connotes appreciation and gratitude, but also has the power to transform our health and attitude, make us happier and more positive, and help us maintain healthy relationships.

This time of year is the time to look back on a year that went by much too fast and ponder how much we appreciate the things that we’ve been so graciously blessed with. We at Splash Omnimedia want to take some time to express our appreciation and thank each of you from the bottom of our hearts for your love, support and business during 2016. During this season of gratitude, we want to say thank you to all of our clients, our employees, and our friends and families.

We Are Grateful

To our clients: 2016 has been a year of tremendous growth for Splash Omnimedia, and we are so thankful for each and every one of you. Our growing base of clients gives us an incredible sense of pride and accomplishment. We are so grateful for the opportunity you’ve given us and the trust you’ve placed in us to help grow your business. Thank you for your patience and your confidence in us. We will continue to work hard with and for you every day in order to help you achieve your business goals and objectives through marketing. With commitment, hard work and fresh new ideas, we will continuously strive to put our best foot forward and hit the ground running to help you get the most out of your advertising. Thank you for choosing Splash Omnimedia as your marketing partner.

To our Splash team members: You are the glue that holds Splash Omnimedia together. In the day in and day out of everyday life, you make this all work. Thank you all for your commitment to excellence for our growing list of clients. You are what makes coming to work every day fun and exciting. Each one of you contributes so much to making this business the best it can be, and there is no doubt that Splash Omnimedia will continue to flourish in 2017 and for years to come because of your hard work. Thank you for your dedication to Splash Omnimedia and our clients and for your willingness to share your ideas, time and talents. You are truly the most fun, devoted and enthusiastic team of professionals, and none of this would be possible without you.

And to our families and friends: We are so grateful for you. You make life rich and meaningful. You celebrate with us in times of triumph and offer wisdom and guidance when things seem difficult. Thank you for your continued prayers, endless encouragement and unconditional love and support. We are so blessed.

Today and every day, we thank God for the people He has placed in each of our lives.

Thank you so much for helping us make 2016 the best year yet. Happy Thanksgiving, from all of us at Splash Omnimedia.

Meet Splash Omnimedian, Morgan Finley

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morgan-grad

Morgan is “Sweet like a flower, but roars like a lion.” She is an only child, born and raised in Lexington, South Carolina. She enjoys concerts, thrift shopping, $3.26 hazelnut iced coffees from Dunkin Donuts and dancing to “Sorry” by Justin Bieber in her car. She graduated from Clemson in May 2016 and is now a graphic designer for Splash Omnimedia.

Where are you from?

Lexington, South Carolina. (L-Town, what?)

What is your favorite color?

Yellow and gray and black

What have you learned about yourself while working here?

I've always been challenged by how I manage my time, but working here on multiple designs and projects at a time has allowed me to really grasp how and what to focus on.

What did you do before working here?

I was a student at the best school in the universe, Clemson

What gets you out of bed in the morning?

The fact that Adam Levine exists

What’s an interesting fact about you?

I have a nose ring that makes me look like a bull

What moments can you think of that shaped your life?

(*Strokes chin) hmm...the first concert I ever went to (Jonas Brothers), going to college, joining the concert committee at Clemson

What do you think the world needs more of?

Smiling faces

What are you most proud of?

Tajh Boyd thinking I’m funny as shiitake mushrooms; being in the behind the scenes of All Time Low’s straight to DVD movie; giving Ed Sheeran a tiger towel (because his logo is so similar to Clemson’s)

What is your favorite thing to do?

Go to concerts and go thrift shopping

What do you like to learn about

New design trends, new bands, new pop culture happenings that melt my brain

What are you most thankful for?

My family

What do you want to be when you grow up?

Literally a happy human with (hopefully) a happy husband and happy children

Black Friday Ideas That Can Help You Drive Sales

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shopping-bags

The year is quickly coming to an end and Thanksgiving is practically here! It’s no secret that Black Friday and Cyber Monday are the biggest shopping events of the year. After filling up on food, family and football, Americans will be ready to line up early and fight off intimidating crowds in order to get a shot at the best prices of the year on gifts and things. Whatever your business goals and objectives, you should get in on the action and take advantage of these opportunities to reach out to current and potential customers and get your business out of the red and into the black for the 2016 fiscal year.

The statistics for Black Friday and Cyber Monday speak for themselves. 55% of Americans say that they plan to visit a store or shop online this year during Black Friday or Cyber Monday. Last year, shoppers spent $4.45 billion in stores on Black Friday and $3.07 billion online on Cyber Monday, and the spending is only expected to increase this year.

In order to stake your claim on your share of the Black Friday and Cyber Monday sales, it’s important to start preparing now. With Thanksgiving only 14 days away, shoppers are starting to make their lists of what they will be looking to purchase when the big day finally arrives and creating a plan of attack and execution on just what stores they will be shopping in.

Typically, there is a little “cat and mouse” when it comes to black friday deals, and stores wait to see what their competition is going to dish out before serving up their own sales. This can leave some businesses, particularly small and mid-sized businesses, ill prepared for the biggest shopping day of the year simply because they’re waiting for their competitors to “jump first,” so to speak. One way to combat this is to be proactive instead of reactive. Rather than waiting until the competition decides what their deals and sales will be, go ahead and decide on yours in advance and stick to them when the time comes.

Many big-name stores like Wal-Mart, Macy’s and Toys-R-Us have already pre-released some of the deals that shoppers can expect to see on Black Friday and Cyber Monday in order to drum up buzz and excitement and drive more customers into stores and to their websites.

Even though your business may not be able to offer the same products and discounts as the big stores, that doesn’t mean you shouldn’t take a crack at the Black Friday business. No matter how small, your business doesn’t have to be overshadowed.

Reach out to your target audience with these five Black Friday and Cyber Monday tips to help you boost sales and increase revenue.

  1. Go with the “personal touch.” Small businesses definitely have a distinct advantage over the big-box stores because they can offer something extra that big businesses can’t: the personal touch. On a day as hectic and chaotic as Black Friday, being able to provide a more personal experience to shoppers can go a very long way. Provide extra support and service. Have conversations. Give shopping advice and personal attention to each customer. Even though people love low prices and great deals, they also like to feel special, valued and appreciated.
  2. Give your loyal customers a preview in the days leading up to Black Friday. A simple way to do this is to create a gift guide themed email. Gift guide emails see a 48% higher transaction rate than purely promotional emails, and they are a great way to highlight your Black Friday deals early for your most loyal customers. You can also use this as a way to segment out your VIP subscribers and offer something exclusive just for them as a thank you for their business.
  3. Offer a free gift with purchase. Sweeten the deal for shoppers by offering a free gift with a purchase over a certain dollar amount. This is not only a great way to encourage spending, but also gives you the opportunity to showcase another product. Try something small but useful that also encourages a repeat purchase. For example, lotions, perfumes, makeup and product samples are all great for free gifts because they give the shopper an opportunity to try it out and, if they like it, they may come back to purchase it in the future.
  4. Create a doorbuster campaign. Creating an early morning doorbuster campaign that offers the lowest prices on your top-selling items, but only for a few hours, is a great way to drive traffic and bring people in early to shop. Make sure to give shoppers plenty of notice about your doorbuster offers via advertising, especially through emails and social media.
  5. Host giveaways via social media. Get shoppers excited about the day and into the spirit of the season by hosting sweepstakes and giveaways on social media channels. These can come in all shapes and sizes, from coupons to contests and quizzes. By doing this, you also give yourself the opportunity to get current and potential customer’s information by requiring them to provide their email address in order to enter. It also gives you the ability to require people to like your Facebook page or follow your business on Instagram or Twitter in order to participate, which can help you to build your social media fan base.

Now’s the time to get your plan and strategy in place for Black Friday and Cyber Monday. Promoting your sales and deals now through emails, your website and social media channels will help drive traffic in-store and online when the big day finally arrives. For more information on how you can make sure your advertising is prepared for the holiday season, you can contact the experts at Splash Omnimedia. We can help you create a comprehensive marketing strategy that is sure to drive business and help you get the most out of the holiday shopping season.

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Located in Columbia, South Carolina, Tyler Construction has over 30 years of experience in the construction industry. Splash Omnimedia created a website for Tyler Construction that generates leads by introducing visitors to available construction services while also displaying examples of completed projects. Tyler Construction is committed to providing quality work and exemplary customer service with the help of their new website.

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