Resources

At Splash Omnimedia, our clients rank first in everything we do. After all, it’s your company and your marketing; shouldn’t you be a part of things? We feel our clients deserve to know the ins and outs of what we do and how we do them, how else would you decide whom to choose as your marketing partner? We understand that potential customers have questions they need answered, so we’re happy to provide you with the information you need.

Are you looking to discover the secret of successful marketing? Find the answer by watching some of our short, entertaining videos! Take a few minutes and read through our most current marketing blog posts or download some whitepapers to review.

If for any reason, you don’t find exactly what you’re looking for – please contact us. We will be happy to answer your question directly, and send you additional resources to support it.

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Snapchat for Success: 10 Seconds to Better Business

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snapchat

It's not just the cool kids sharing photos on Snapchat anymore. Over half of all new users are over the age of 25. Although Snapchat's key demographic is still largely 18 to 24 year olds, it's hard to pass up the chance to connect with the 158 million daily snapchat users, or Snapchatters (yes, that's what they are called).

New to the mobile app? Here's the breakdown: Users can post a photo or video (known as snaps) that can be viewed by their friends, or followers. Snaps have a short life span, lasting anywhere from 3 to 10 seconds before disappearing forever.

Snaps can be shared as private messages or can be added to your ‘story’-- a daily collection of your photos and videos that only your followers can see. The appeal of Snapchat is that it’s always current and fresh, so after 24 hours, the story disappears and you start over.

Fun features like camera filters and face swap keep users connected and coming back for more.

While ten seconds doesn’t seem like much time to build your brand, it’s just enough time to start a casual conversation with new and existing fans of your brand.

Ready, Set, Snap

Ready to connect with new and existing clients in a fresh and interactive way?

Here’s what snapchat has to offer:

Snap Ads

Last June, Snapchat rolled out Snap Ads Between Stories. The feature allows a brief ad to appear as users transition from one story to the next.

Designed specifically for mobile, Snap Ads utilize the winning trifecta of sight, sound and motion. According to Snapchat, ‘two thirds of Snap Ads play with the sound on, and all Snap Ads are full screen, helping them command up to two times more attention than video ads on comparable platforms.’

The win for advertisers: After viewing the ad, users have the option to visit a mobile website, relevant article or install a new app.

Geofilters

Geofilters are location specific graphics that appear over a snap image. Like a virtual photo booth, users can select your custom Geofilter to enhance their photo and show their friends where they are and what they are doing.

There are two Geofilter options for businesses to choose from depending on their needs and budget. How do you know which one is right for you?

Let’s say you’re opening a new coffee shop in town. And you’re hosting a soft open community event in which guests are invited to tour the space, meet the staff and sample the food. By adding a geofilter, patrons can automatically let all of their friends know where all the action is. For a local event like this, the On-Demand Geofilter will get the job done. The best part-- On-Demand Geofilters are easily customizable and start at only five bucks.

If you’re a regional business with multiple locations or an online store, a Sponsored Geofilter is a worthy investment. For example, if you’re a cosmetics company who wants to promote National Treat Yourself Day, you could design a filter that allows snapchat users all over the U.S. to “try on” various makeup looks with the unique filter. According to Snapchat, a national Geofilter reaches a whopping 40 to 60 percent of daily Snapchatters -- a big value that more brands are willing to dish over thousands of dollars for.

Sponsored Lenses

Sponsors Lenses are the most interactive way to advertise to your audience. Lenses are activated when Snapchatters press and hold on the image of their face in the app.

You can include prompts such as ‘raise your eyebrows’ or ‘stick out your tongue’ to que a fun animation. Users have the option to share these video or image to their friends or post it on their story.

So to continue with the makeup example. Say your company just launched a new eyeshadow line for Summer. With Sponsored Lenses you could create a lense that shows a user’s face with your new line of products with an animated beach as the background.

Tell Your Story

Not sure if you’re ready to invest your business dollars in this new media platform? You can still connect with your target audience by sharing daily personalized stories for free.

One of the major appeals of the platform is the amount of creativity it allows your brand to express in a casual, no pressure kind of way. Regardless of the product or service you are promoting, Snapchat gives you the opportunity to share your unique personality and get people interested in what you have to say.

Snapchat has proven that it is not just a passing fad, it’s here to stay. As Snapchat takes off in the business world with impressive engagement from users, adding snapchat to your marketing strategy is a smart, creative way to build your brand and differentiate yourself from the competition.

At Splash Omnimedia, we are all about giving you the edge when it comes to building your business. If you’re ready to connect with more people in a fresh way, let’s talk.

Super Bowl 2017: Ads Overview

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ads

Unless you’ve been living under a rock somewhere, every single person in America knows that this past Sunday was the biggest sporting event of the year. This year’s Super Bowl was a whirlwind of action and emotion as the New England Patriots made a historic comeback against the Atlanta Falcons and won the game 31 to 28 in the first-ever Super Bowl overtime, and Lady Gaga performed an incredibly stunning halftime show, fit with sequins and hundreds of drones.

But football and entertainment notwithstanding, Sunday was also the biggest day of the year for American Advertising. With upwards of 100 million people tuning in, the Super Bowl is a big opportunity to engage with viewers that advertisers just can’t afford to miss--and they’re willing to pay top-dollar for the privilege to be a part of it.

The Super Bowl commercial competition is really a game within a game, and it’s definitely a risky one. If a company swings and misses, it could potentially be a financial nightmare.

With so many impressions on the line, the competition to be the best runs hot. Companies just can’t afford for their ad to flop or get lost in the shuffle, meaning that ads often require pop song soundtracks, big special effects and celebrity appearances to get the attention of the audience. Advertisers pull out all the stops and give it everything they’ve got hoping to stand out and really make a bang.

In an increasingly digital and social media driven world, it’s very difficult to get consumers to engage, even during an event as big as the Super Bowl. Unless it’s a big-name brand like Budweiser or Coca-Cola, it’s hard to break through the noise and really make an impact. 

So how did the ads stack up this year? Who is the best of the best, who flopped and what does all of this mean for advertising for future Super Bowls?

The Good

These spots were the most shared and talked about on social media during and after the game.

  1. Budweiser “Born the Hard Way”
  2. This is the fourth time in five years that the Budweiser Super Bowl ad came in first place on the list of most shared. Not only was it the most viewed Super Bowl ad on YouTube, it earned 435,892 shares on Facebook--nearly twice as many as the next most shared ad.

  3. Mr. Clean, “Cleaner of Your Dreams”
  4. The second most shared ad of the year, with hilarious and well-timed comedy, took a more light-hearted approach and definitely won over the audience. The spot generated 226,767 shares.

  5. Air BnB, “We Accept”
  6. With over 100,000 shares, this spot sparked a conversation and left viewers feeling hopeful, especially after co-founder, Brian Chesky, took to Twitter after the ad aired saying that Air BnB will “seek to provide short term housing over the next five years for 100,000 people in need.”

Other ads that caught our attention:

The Bad

Although the intent and the message of this ad were definitely inspired, the execution was simply lacking. Fox and the NFL rejected the entire spot, aiming to avoid politics and believing the commercial to be too controversial. So 84 Lumber chose to edit the spot and run and shortened version that directed viewers to the website Journey84.com to see the resolution of the story. However, the website crashed shortly after the spot aired.

The Unimpressive

Yellowtail aired an ordinary everyday ad that would have been just as well received on an average Tuesday night as it was during the big game.

Honorable Mention

The honorable mention for the most anticipated ad was Netflix, with their first ever participation in the Super Bowl ad frenzy. Entertainment networks alluded to the drop of a new trailer with a still image on Friday afternoon before the big game. During the game, Netflix aired a gripping and visually striking 30-second trailer for the second season of the hit series Stranger Things.

The Future of Super Bowl Advertising

As with everything in the world of advertising, things are constantly changing, evolving and growing. However, based on trends from this year and other previous years, we can make a few predictions about what the future holds for Super Bowl advertising.

  • More social and political messaging
  • On a day as big as the Super Bowl with millions of opportunities to make an impression, in years to come, the tone and message of a lot of advertising during the big game will continue to lean more towards making statements than selling a products.

  • Moving away from using hashtags
  • This year, hashtags were only used in 30% of ads, down fifteen percent from last year. For the first time, more ads chose to incorporate URLs.

  • More digital and social media ads prior to the game
  • Currently, a 30-second advertisement costs an average of $166,666 per second. It’s no wonder, then, that more and more companies each year are choosing to release commercials through YouTube and Facebook prior to the big game in an attempt to get the most bang for their buck.

  • Big Names Opting Out
  • This year’s game featured no Doritos ad for the first time in 10 years and no Pepsi ad for the first time in six. In the future, we may see an influx of household-name brands choosing to skip the big game altogether.

Regardless of how you felt about the game or about the ads, the Super Bowl is the perfect time to take a step back and think about how you’re using marketing and advertising to reach your target audience. You may not be able to make a bang as big as Budweiser or Coca-Cola, but if you want to grow your business and reach out to your customers, we can help! Ready to get started with a customized marketing strategy designed to fit your specific needs? Contact the experts at Splash Omnimedia today!

Meet Splash Omnimedian, Maddy Lucas

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ME

Maddy Lucas is a recent graduate of the Media Arts program at the University of South Carolina. She’s in a band, loves her cat and has a passion for the arts, especially film making. She writes blogs, social media and web content at Splash.

Where are you from?

My father was in the military, so I was born in Vicenza, Italy, but I was raised in Lexington, South Carolina.

What is your favorite food?

My roommate’s cooking. She could make a salad and it would be the best salad you’ve ever had in your life. But also pizza. Pizza is one of the seven main food groups.

What exactly do you do at Splash?

I write content mostly, but I’m also the official jokester.

What have you learned about yourself while working here?

I’ve learned that you never really know what kind of field you’re going to end up in. I didn’t expect to be working in marketing. No complaints here, though. I actually really like it.

What did you do before working here?

I worked in housing at the University of South Carolina

What gets you out of bed in the morning?

My cat. Literally.

What’s an interesting fact about you?

I like to play videogames and I play the bass.

If you were to write an autobiography, what would it be called?

Awkward, clumsy and still, somehow, alive

What do you think the world needs more of?

Jake Gyllenhaal

What are you most proud of?

The friends I’ve made

What do you like on your pizza?

Cheese. Extra cheese. Feta cheese.

What do you like to learn about?

Movies and cinematography.

What are you most thankful for?

My mom. I think she did a pretty great job raising me.

What do you want to be when you grow up?

Better.

Featured Project

LEXINGTON SCHOOL DISTRICT ONE
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LEXINGTON SCHOOL DISTRICT ONE

Consisting of 30 schools and over 24,000 students across the Midlands, Lexington School District One is focused on developing 21st century graduates. The District acts as a center for community learning and provides every student with a quality, personalized learning experience. Splash Omnimedia carried this vision over into an innovative, responsive web design that is extremely user friendly for students, parents, and faculty members. Splash Omnimedia was also commissioned with the creation of a video regarding the District’s vision and the demands of a 21st century education.

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