At Splash Omnimedia, our clients rank first in everything we do. After all, it’s your company and your marketing; shouldn’t you be a part of things? We feel our clients deserve to know the ins and outs of what we do and how we do them, how else would you decide whom to choose as your marketing partner? We understand that potential customers have questions they need answered, so we’re happy to provide you with the information you need.
Are you looking to discover the secret of successful marketing? Find the answer by watching some of our short, entertaining videos! Take a few minutes and read through our most current marketing blog posts or download some whitepapers to review.
If for any reason, you don’t find exactly what you’re looking for – please contact us. We will be happy to answer your question directly, and send you additional resources to support it.
Direct mail is a form of traditional advertising that delivers printed promotional or informational messages straight from you right to the doorstep of your target audience. A direct mail piece could be anything from a postcard to a brochure and can help put your message directly in the hands of both current and potential customers. Direct mail is a marketing tool that can seamlessly connect the physical and digital attributes of your brand to create a stronger, more lasting bond between your business and your target audience.
The US Postal Service reports that 98 percent of Americans check their mail daily, and 79 percent of consumers say that they typically act on direct mail immediately after reading it. Direct mail is a time-tested, trusted method that, when used in conjunction with other advertising mediums as part of an integrated marketing strategy, can help your business to better reach current and potential customers.
So what things make direct mail relevant as part of an overall marketing strategy? Here are four unique benefits of using direct mail campaigns:
1. Personal touch- Receiving a personalized message sent directly from you makes your customers feel special and valued. This direct contact initiates or enhances a relationship with your customers and can make your target audience feel like you value them individually and that you understand their interests and needs.
2. Tailored target audience- Direct mail campaigns can be highly targeted, with a mailing list tailored specifically to the members of the audience you are trying to reach with your message. Mail gives you the ability to segment your audience and specifically target groups or individuals that you feel are most likely to respond. How you choose to segment the audience to send your direct mail to depends on your business. Target audiences can be defined by age demographic, geographical location, proximity to your business, home or business owners, families with children of a certain age, etc. The list is virtually endless.
3. Tangible- Direct mail pieces are held directly by members of your target audience, which literally establishes a physical connection to your business and your brand. A direct mail piece is something real and familiar that may even be kept for reference. Some direct mail pieces are even displayed on refrigerators, meaning your message stays in front of your audience longer.
4. Versatility- With a variety of different formats to choose from, direct mail has several different applications and is a suitable medium for promoting a wide range of businesses and services. From brochures and magazines to postcards and pamphlets, there are many options to chose from when determining the best medium for your message.
When it comes to creating an effective direct mail campaign, there are a few proven tactics that seem to make all the difference.
Many people believe that traditional advertising methods are a thing of the past. However, traditional marketing mediums, like radio, television and print advertising, still have their place and serve a unique purpose in modern advertising strategies. The most effective way to make marketing work for your business is to weave traditional and digital efforts together to reach your target audience exactly where they are. The most effective marketing strategies utilize and leverage a balanced mix of both traditional and digital advertising. Could direct mail be a viable option for your business? Contact the pros at Splash and find out how you can use direct mail as part of your integrated marketing campaign to help you better reach your target audience.
This week marks one year since the 1,000-year flood, when torrential downpours fell on Columbia, causing deep waters to wreak havoc on the state. Hundreds of South Carolinians lost their homes and all of their possessions, and several people even lost their lives. A week of steady rain caused by a slow moving Hurricane Joaquin left all of South Carolina covered in dangerous waters. Accumulations in some areas reached nearly 25 inches. The catastrophic flooding went down in history books as one of the most prolific rainfall events in all of modern US history.
Over the span of a week, there were nineteen confirmed deaths caused directly by flood waters. Houses and buildings were left demolished and devastated. Roads were dismantled. Bridges were ruined. Dams were capsized. Nearly 30,000 SC residents were left without power. Thousands of people were evacuated from their homes and many people lost everything when their cars and houses were swallowed in flood waters. Highway patrol reported over 500 traffic accidents and over 600 road closures due to flooding in a matter of just a few days. The US Coast Guard was deployed to help with home rescues. Eight swift-water and eleven aircraft teams, along with 600 National Guardsmen were deployed to assist with evacuations and rescues. The head of the National Guard said the economic loss for the state would total nearly $10 billion. The cost of road repairs alone is estimated at more than $130 million.
Like a lot of homes and business in the Lexington area, Lexington Old Mill was hit hard. The dam breached and water rushed into many businesses, especially affecting those on the first floor. The Old Mill Brew Pub, The Creekside Restaurant, Freeway Music, the Watershed Fellowship and Rainy Day Books were just a few of the business at the Old Mill that experienced profound damages and losses. The Brew Pub experienced significant structural damages and the roof of the back patio was in danger of collapsing. At Freeway Music, more than three inches of water demolished flooring and baseboards. Creekside Restaurant was under more than two feet of water during the worst part of the storm, Rainy Day Books lost hundreds of books and Watershed Fellowship was completely flooded. Many other businesses in the Old Mill were severely impacted as well and some even lost everything. However, despite the weight of the losses, what matters most is that the community came together to help each other in a very big way. Pastor Kevin Thumpston of the Watershed Fellowship said on Facebook that more than 200 volunteers, some from as far away as Hilton Head, came together to vacuum, clean up water and rip out walls and carpeting. Even though the flood waters were a force to be reckoned with, the strength and hope of the Old Mill community proved stronger.
As we look back on the flood of last year, the damage and destruction caused by rain and flood waters is still evident. In many areas where flooding was severe, rebuilding is still underway. Here at the Old Mill, for example, restoring the dam and repairing all of the damages will continue to be an ongoing process for many months to come. For many families who lost everything, the process of rebuilding their homes and lives continues to be a struggle. But, through the chaos and disarray, what should stand out the most is the strength and the hope of the people of South Carolina. Despite all of the destruction, loss and devastation, something miraculous happened. Communities and neighbors came together to help one another, and we proved ourselves to be #SCStrong.
During this desperate time, we saw the people of South Carolina come together to help one another. We saw neighbors helping neighbors and strangers helping strangers. Stories of hope, kindness and selflessness showed South Carolinians going out of their way to lighten the burden of these tragic events for their friends, families and neighbors. Kind strangers went into neighborhoods in speedboats and canoes to rescue neighbors trapped in their homes by flood waters. Neighboring states, including North Carolina, Georgia and Tennessee also came to our aid by sending volunteers and supplies. At Splash, we watched as clients like HVAC, roofing and rebuilding companies came to the aid of those in need and provided their services at a discounted rate, or sometimes even free of charge.
Through this tragedy, we learned about our own strength and that our hope could not be drowned. We came together as a community to help each other. We are SC Strong, and that is definitely something worth celebrating.
Do you know how to engage your target audience’s brains and emotions simultaneously? A catchphrase in the marketing world is ‘neuromarketing’, which refers to the process of scientifically determining why people purchase certain items and what things affect their decision making process when it comes to the things they purchase. If the reasons people buy certain items can be pinpointed, that information can then be used to create positive and meaningful mental and emotional connections in order to create successful marketing campaigns that specifically appeal to consumer’s heart and mind equally. Great marketing campaigns appeal to a target audience on a level that is subconscious. People have a gut reaction to inputs from outside sources in three seconds or fewer. Emotions process inputs five times faster than your conscious brain. That’s why appealing to emotions makes a much more lasting impression than appealing to rational thought alone.
Marketing that is compelling and influential affects the brain through more than just perceptions and rational thought. Powerful marketing targets consumers by emotional persuasion and creating mental connections to products and services. When you hear a certain jingle or phrase or even see colors paired together in a certain way, your mind automatically goes to thinking of a particular brand. It happens to us all every day, whether we realize it’s happening or not. When you hear “I’m lovin’ it” or see red and yellow paired together in just the right way, you automatically think of McDonalds. You can use this same technique to engage your target audience and help them to make subconscious mental and emotional connections with your brand too.
Before we delve into neuromarketing, it is important to understand how the brain works and how we gather information. The human brain processes images faster than any other medium, and it is estimated that we process up to 90 percent of all our information visually. In fact, the human brain can process an image in as little as 13 milliseconds, according to an article by MIT News. This rapid, subconscious processing is what allows us to form a gut reaction in less than three seconds, and when it comes to advertising and marketing, it’s that gut reaction you should target. Using photos, videos and even brand mascots can help you reach your target audience to build visual connections to your products and services.
Neuromarketing uses neuroscience techniques to study the brain and delve into how it is directly affected by product advertisements. In these studies, images or products are placed in front of individuals while they are connected to an MRI or EEG machine, which then records the activity in the brain.
One such study involved Frito-Lay and Cheetos, and was reported on by Forbes. The study found that the mess created by the orange powder coating on the Cheetos was pleasurable to the individuals as indicated by increased activity in the areas of the brain responsible for pleasure and fun. In response to the results of the study, Cheetos created an advertising campaign that directly targeted audiences through these senses in order to create mental and emotional connections to their product.
Good marketing appeals directly to the emotions and the subconscious minds of potential customers. Here are a few ways you can promote positive experiences and emotional and metal connections to your products and services in your advertising campaigns:
It is estimated that potential customers need to hear your message an average of seven times before they remember it and respond. When developing a marketing strategy, incorporating neuromarketing across all platforms, like TV, print, radio, social media and your own branded website will create a powerful association with your brand in the minds of your customers.
To create your next successful marketing campaign,focus on creating positive experiences in the minds and hearts of your viewers, readers and listeners. This can be accomplished by using a color scheme that evokes certain feelings, utilizing actors and models with positive facial expressions and incorporating captivating visual and auditory elements.
At Splash, we know just what it takes to help you use marketing to appeal to your target audience’s brain and emotions and to build lasting relationships with your customers. To get more information on creating a positive marketing campaign and to get help reaching your target audience, contact us today!
Since 1976, Comfort Services has been assisting the residents of Columbia, South Carolina with their heating and air conditioning needs. With Comfort Services, the customer comes first; they always have. Beginning with a custom web design, Splash Omnimedia has helped Comfort Services translate this philosophy into a consistent brand identity. Splash Omnimedia has successfully created a mascot, logos, vehicle wraps, tv commercials, online videos, and print pieces that include brochures, mail pieces, and anything else their employees or customers need.View Project