At Splash Omnimedia, our clients rank first in everything we do. After all, it’s your company and your marketing; shouldn’t you be a part of things? We feel our clients deserve to know the ins and outs of what we do and how we do them, how else would you decide whom to choose as your marketing partner? We understand that potential customers have questions they need answered, so we’re happy to provide you with the information you need.
Are you looking to discover the secret of successful marketing? Find the answer by watching some of our short, entertaining videos! Take a few minutes and read through our most current marketing blog posts or download some whitepapers to review.
If for any reason, you don’t find exactly what you’re looking for – please contact us. We will be happy to answer your question directly, and send you additional resources to support it.
Effective advertising begins and ends with making a memorable first impression, and vehicle wraps are a great way to spread your business’s message everywhere you go. When paired with other forms of traditional and digital advertising, vehicle wraps can round out a comprehensive marketing strategy and help you increase your brand awareness with your target market.
A vehicle wrap is essentially a mobile billboard. It’s a digitally printed, vinyl decal that is installed on your vehicle. Vehicle wraps come in various sizes and can encompass the entire vehicle or just a portion of it, depending on your specific needs. The graphics are in full, eye-catching color and are printed on heavy-duty vinyl material.
Vehicle wraps are a great marketing tool for businesses of every size, from large companies with entire fleets to local mom-and-pop companies.
Vehicle wrapping is an extremely efficient form of outdoor advertising. Since it goes with whoever is driving the vehicle wherever they go, it has the capability to reach people right where they are. In fact, a vehicle wrap has the power to generate as many as 70,000 impressions a day, depending on where you live.
The flexibility and mobility also means that you can position your vehicle, and your message, virtually anywhere you want. Whether in a parking lot, at a red light or stuck in a traffic jam, your target audience will look out their car windows and see your message. Vehicle wraps are up close and personal. This gives you a unique opportunity to reach people of all ages, genders, income levels, backgrounds and professions. You could turn every person you pass into a potential customer.
In one of our previous blogs, we talked about 4 big benefits of integrating vehicle wraps into your marketing mix. Here are four more benefits that you may not have considered.
Vehicle advertising has become one of the most dynamic and powerful advertising platforms over the last several years, and its popularity is only expected to grow. Make sure you don’t just blend into the crowd. Expand your reach and get your message in front of your target audience right where they are by incorporating an eye-catching vehicle wrap into your marketing strategy. Our graphic design team has the tools and experience to create unique wraps in all sizes that will amplify your brand, whether you have one vehicle or a hundred.
A trade show, or trade fair, is an industry-specific exhibition where companies can meet with industry partners and customers, examine recent market opportunities and trends, study the activities of their competitors and showcase their latest products and services.
There are many benefits to having an exhibit at a trade show, like having a powerful platform for reaching out to current customers and meeting new ones. The most important benefit is that exhibiting at trade shows can help you to build a more established and recognizable brand for your business.
Many business owners choose not to exhibit at trade shows because of the cost. It’s no secret that developing a great, unique and eye-catching exhibit, training staff members and traveling to events definitely isn’t cheap. However, when used as part of a well-executed marketing strategy, having a trade show exhibit can be an extremely profitable and worthwhile venture.
If you’re still on the fence about a trade show exhibit for your business, here are some benefits that you may not have considered:
Once you have decided to make the investment and exhibit in a trade show, how do you decide which one is the right fit for your business? Asking a few pertinent questions will help you to make a rational decision about the ROI of a specific trade show and determine if it’s the right one for you. Here are some questions you can ask to help you determine if a trade show aligns with your objectives:
Trade shows offer unique benefits to all types of businesses. A business of any size, big or small, has an equal opportunity to network with current and potential clients and generate new leads through trade shows. 80% of trade show attendees have buying authority, meaning that 4 out of every 5 people walking past your exhibit could be potential customers.
Stand out from the competition and grab their attention with customized, unique displays. Our graphic designers can assist you with your exhibit design from start to finish and create eye-catching table-top displays, back wall displays, large graphical structures and more. Leave the design and display elements to us and focus your attention on building your brand presence at the show! Contact the experts at Splash Omnimedia today to find out more about incorporating trade show displays into your overall marketing strategy.
Happy New Year! Welcome to 2017, and 365 new opportunities to market your business, define your brand and expand your reach. Is your marketing strategy prepared for the year ahead?
Don’t let your business get lost in the shuffle. Utilizing the top marketing trends will give you an edge over the competition and help you to make the biggest impact, reach out to your target audience and build a firm foundation for your business in 2017.
The marketing industry never slows down, and it’s definitely dominated by businesses that have the initiative to plan ahead, take risks, anticipate changes and jump on bandwagons before their competitors do. Even though data is making it somewhat easier to target consumers, discerning and understanding which methods are most valuable for your business can be challenging. It’s often difficult to stay focused on both your immediate and long term marketing goals while also trying simultaneously to wade through the waters of everyday business life. That’s why it’s important to not only familiarize yourself with popular marketing trends, but to also work with a reputable and trustworthy marketing partner who can help you decide which trends would be most beneficial for your business specifically.
One thing is certain, in 2017, communication is key, and everything begins and ends with consumer experience. There are some things that consumers will be looking for this year, particularly when it comes to business marketing efforts. Regardless of the marketing trends you choose to take advantage of this year, here are a few things that your target audience members will definitely be looking out for.
However, using social media incorrectly is just as bad for your business as not using it at all. Don’t just use social media platforms to blast generic content that your audience will most likely ignore. Use it to send unique, personalized messages, start real conversations and engage with your customers right where they are.
In addition, you can expect to see an increase in paid social advertising. Because social media use has steadily continued to increase and users are expecting a more personalized experience tailored to fit their specific needs, it is becoming more difficult to achieve results from organic social traffic alone. In fact, in 2016, Facebook changed its algorithm to prioritize posts shared by family members and close friends making it harder for posts from companies and brands to be seen by users. This means that if you want your posts to be seen by your target audience members, you will have to incorporate paid social media advertising into your marketing strategy. It is predicted that, in 2017, marketers will spend up to $35 billion on social media advertising.
While there are several other marketing trends for 2017 that you should pay attention to, like SEO, paid search and display advertising, these top trends are a great place to start a well-rounded marketing strategy for your business. Regardless of which marketing trends and tools you want to incorporate, having an experienced marketing partner is the best way to integrate each platform and make sure all of the pieces come together seamlessly. Contact the experts at Splash Omnimedia today to find out how we can help you create a fully integrated, cross-platform marketing campaign to make 2017 your best year yet.
Consisting of 30 schools and over 24,000 students across the Midlands, Lexington School District One is focused on developing 21st century graduates. The District acts as a center for community learning and provides every student with a quality, personalized learning experience. Splash Omnimedia carried this vision over into an innovative, responsive web design that is extremely user friendly for students, parents, and faculty members. Splash Omnimedia was also commissioned with the creation of a video regarding the District’s vision and the demands of a 21st century education.View Project