Great Marketing Starts Here

In order to achieve success, it’s vital for your business to utilize marketing as a tool to promote and sell products or services. As a business owner, it’s often impossible to juggle day-to-day operations with promoting your brand and measuring the success of different marketing efforts.

If you’ve tried to DIY your business’ marketing, you probably decided fairly quickly that it’s time to look for help elsewhere. Smart move. So, now you’re looking to hire an experienced marketer to join your team and promote your business. You’re looking for someone who can fulfill a specific list of duties like:

• Building a comprehensive strategy
• Success measurement
• Photography/Videography of products and services
• Social Media Management
• Inbound marketing
• SEO/SEM
• Web design and development
• And so, so much more...

After doing a bit of research, you’ll quickly realize the person you’re looking for probably doesn’t actually exist, at least within your salary budget.

That’s where Splash Omnimedia comes in. We offer above-and-beyond, customer-centric, success-driven marketing – for less than the cost of hiring someone on-staff. When you choose us, you’re hiring an entire team of hyper-talented individuals with your success at our core.

So, Could Outsourcing Help?

It can help to have an outside perspective to see what your business looks like to its target audience.

• You don’t have to manage employees, provide benefits and office space, or deal with training and turnover.
• Agency professionals keep up-to-date with the latest trends and best practices without your company paying for training or taking away from work time.
• Hiring an agency costs your business less than hiring an employee or team of employees.

Do you have a team of dedicated marketing staff? Maybe you have a creative employee performing marketing on the side. In this case, hiring an agency will gain you trained marketing professionals who understand what works and what doesn’t, without detracting from day to day activities and tasks. Also, you’ll be able to put more time into your own expertise.

Your Visitors want a Cohesive Experience

It’s all too easy for businesses to have a disconnected experience for potential and current customers. You may periodically hire:

• a web designer for your website’s look and user experience,
• writers for your content,
• an SEO company to bring in web traffic,
• and tons of other professionals to help you with the many aspects of marketing your business.

Where do you end up? Most likely, taking this disorganized approach will leave your business without a cohesive message and design. To the visitor, it might even seem like your brand doesn’t know its identity or exactly what it’s offering.

You're probably wasting time and money on ineffective messaging.

By working with Splash Omnimedia, you gain a cohesive experience. You’ll have a Client Manager at the helm to guide the entire process of marketing your brand and directly coordinate with you. Our professionals are in each faucet of your marketing strategy and we’ll work together to support your mission and vision. Cohesion will help you better position your brand as an expert in your field and will give your visitors a better experience.

To gain this cohesive experience, you won't have to train new contractors on your brand each time you hire someone new. Once we understand you and your goals, our team works together to create a strategy, design, and message that puts you out in front of the competition.

Let an Experienced Team Take Over

Many businesses become lost when it comes to self-taught digital marketing practices. We understand how easy it can be to become overwhelmed by the wealth of information out there and the abundance of well-intended advice available.

Even if you’ve managed to understand a trend, strategy, or technique, the digital age is changing so quickly it can be difficult to stay current. We often find business owners attempting to juggle learning marketing while attending to day to day business duties.

Instead of juggling and attempting to deploy so many difficult concepts, you can rely on a digital marketing agency like Splash Omnimedia. We keep up with the latest trends and technologies and are able to deploy them with our years of training and experience. We know marketing like you know your business and together – we can grow.

Our team of professionals provide you with the best practices in every discipline from traditional to digital. We’ll help you tailor your buyer personas, social media, website, radio and television ads, media buying, SEO techniques and so much more. Rather than you trying to figure out which direction to take, we can guide you on the best path forward for your business.

Hiring Splash Omnimedia can offer your business a cohesive marketing strategy, guidance, the expertise of professionals across disciplines. You'll have more time to focus on other aspects of your business. You may even discover more benefits along the way. Let's talk about how Splash Omnimedia could help your business grow.

These days, it seems easy to follow a website template and quickly create an unremarkable, standard website. Templated websites are often portrayed to be simple, scalable, and quick solutions for the average business owners. This façade, more often than not, is a false one.

Despite being marketed as “easy to use”, most template websites take up so much of your valuable time that their cost-saving appeal is quickly tarnished. As a business owner, you probably don’t have the time, patience, or creative “juice” to pour into a website that truly represents you well online.

Even if you’ve decided to task someone outside of your business to create your website, if they chose to create your site using a template, you’re going to run into limitations and headaches. Many template sites won’t allow most customizations to the “look”, arrangement of important photos and icons, menu items, and much more. You’ll be left alone to try and make the clumsy template work for your business and end up with an unpolished product. 

We want you to love your website the way you love your business. It’s your online presence, it should actually represent who you are.

We’re here to help you get back to what you’re best at – running your business.

Here are our top 6 reasons to trust our team with creating a custom website.

1. Show Your Business Personality

Have you ever visited a few dentists’ websites and realized that you’re looking at almost the exact same website, even when viewing a completely different dentist? This seems to happen a lot when businesses use templates designed for their industry or specialty. The result is that your website looks just like your competition. How can you stand out if you look exactly the same as everyone else? Your site should show off what makes your business truly remarkable.

If you have clients or customers comparing your website with others in the same field, you won’t stand out. Your audience might write you off as all being the same. On the other hand, creating a custom website design can show your audience that you’re not like all the rest and that you can deliver a truly special customer experience.

2. Look More Professional

Templates often give an “amateur” look to a website, which often reflects back on the business itself. When potential clients or customers reach your website, a template might make them think you don’t have an established business or they won’t take your business seriously.

A custom website that features high-quality design, mobile-friendly usability, and fits your brand gives credibility to your business. It makes you look more professional and helps to make your brand stand out among the competition.

3. Make a Mobile Responsive Website

Over 60% of web traffic comes from a mobile device, which means your website needs to be easy to use on all devices.

Sure, there are some mobile responsive templates that will adjust to different screen sizes, but many templates focus on resizing elements to fit the screen, not improve the experience based on the device. 

Custom websites offer an in-the-moment experience that makes using your site and accessing your products and services easy.

4. Keep the Right to Expand

When you choose a template, you could have trouble expanding and customizing your website. With a template, you might need to completely start over as your business expands and grows. With a custom website design, your online presence will be able to directly reflect any growth and service add-ons that your business experiences. You’ll have endless possibilities to expand your site and make any changes the future may require.

5. Bring In More Customers or Clients

A template design won’t necessarily bring in the quality leads that would use your products or services. These types of websites can’t predict your specific target market and won’t be able to work directly with you to learn about your missions and goals. It might not be a good representation of what your target audience is looking for and will drive them away instead of pull them in. Templated websites often provide a frustrating user experience, leaving the visitor lost on where they should navigate within the site or what to do next in order to reach their goals.

Your website may be bringing in visitors, but often you’ll find extremely low conversion rates. On the other hand, a custom website design begins with a conversation. You’re able to describe your target audience and what you believe will help drive them to convert online. Our team works directly with you every step of the way to ensure your website is tailored to your specific target audience.

6. Visitors Respond Better

Best of all, a custom website design gets better results from site visitors. It gives improved conversion rates and a higher return on your investment. This is because custom website design does a better job of providing content that meets customers’ needs and directing them to that content in a user-friendly way.

We also help your business create a design that meets your brand rather than adjusting your brand to fit a pre-made template. This benefit can showcase your business in the best way in order to better connect with your target audience.

While a template website design can seem quick and simple, but it can also create a bad image for your business and negatively affect your online conversions. A custom website design is made to fit your brand and help your site visitors have a positive experience, leading to conversions.

Contact our team to schedule a free consultation. We’ll sit down with you to go over your specific needs and how a custom website can help grow your business and place your brand as the authority of your industry.

It’s no secret that automating processes is a great way to make your business run more smoothly and save time. With marketing automation, you are able to automate your organization’s marketing efforts and start converting website visitors into paying customers. 

To start, marketing automation isn’t just email marketing. Of course, many marketing automation campaigns and services incorporate email communications and initiatives as an important component, but there is virtually no end to the ways in which marketing automation, as a whole, can save you time, hassle, and money.

What is Marketing Automation?

Increasingly common in today’s era of digital marketing processes, the term marketing automation can refer to any marketing effort that replaces manual operations and initiatives with those that are accomplished automatically and in real time. 

Marketing automation is used to automate the steps it takes to convert website visitors to contacts, nurture those contacts into sales leads, then eventually a customer. This automation software executes and manages a wide range of specific marketing functions.

Business leaders and marketing professionals rely on marketing automation to create content calendars, review traffic statistics, evaluate customer data, monitor advertising campaigns, oversee workflow operations, and manage social media networks. In short, automation can handle virtually any tedious and repetitive marketing task, giving you the time that you need to manage your business more effectively.

What Can Marketing Automation Do for Me?

1. Drive productivity
Marketing automation increases productivity by simplifying and streamlining routine organizational and marketing tasks, leaving marketing department personnel free to attend to more important creative and administrative matters.

2. Operate in multiple channels simultaneously There are a lot of different tools in the marketing automation toolbox, and many of these tools are effective in several different marketing platforms. Marketing automation can help drive your email, SEO, and social media efforts while concurrently serving as a centralized hub for all of your marketing activities.

3. Drive Internet traffic
Lead web surfers directly to key pages on your website with a network of automated emails, calls-to-action (CTAs), and conversion pages.

4. Eliminate human error
Human workers naturally make vocational mistakes when performing repetitive, routine tasks manually. Marketing automation avoids these issues by systematizing marketing activities, online processes, and analytical documentation.

5. Increase customer retention
By instantly and constantly collecting customer intelligence and facilitating customer interaction, marketing automation can help you craft and distribute targeted and effective marketing messages. These messages help you stay in touch with your most valued customers and increase overall customer retention.

6. Boost revenue
Investing in marketing automation can result in a significant boon to your bottom line. In fact, 78% of high-performing marketers recognize marketing automation as a key contributor to improved revenue.

How Can I Get Started With Marketing Automation?

If you want to speak to someone directly about the many benefits of marketing automation, a skilled and knowledgeable Splash Omnimedia professional can answer any questions that you might have. Call 803-785-5656 or contact us online to find out how marketing automation can handle the business promotion, brand expansion, and community outreach initiatives that you simply don’t have time for.