Great Marketing Starts Here

As a business owner, you are probably already aware that you should be marketing yourself to your target audience on at least one social media platform. However, it’s not just about having a social media presence—it’s more about how valuable your social media presence is and if you’re meeting your customers where they are in their everyday lives.

Social media helps you attract visitors to your website, turn them into leads and keep them engaged as followers. It gives you the ability to communicate more effectively with your audience and develop meaningful connections that lead to real relationships.

Maybe you feel that your business already has a solid presence on social media. Or maybe you’re just now trying to gain some traction. Either way, there’s probably some room for improvement. How can you get the most out of social media for your business?

1. Adapt to the Platform

One of the best ways to maximize your social media efforts is to target each platform differently. Stick to the platforms where your target market spends their time. It’s important to look at the demographics of users on each platform to determine which ones include your audience.

Once you’ve determined which platform or platforms are most valuable for your business, think about the purpose of the different platforms and tailor your content to fit each one. For example:

• LinkedIn is a professional site perfect for sharing informative, authoritative content
• Facebook provides a more casual atmosphere to connect with your audience and share a variety of content, including photos, videos and content posts like blogs and articles
• Instagram provides the perfect place to specialize with engaging and compelling images, while YouTube is perfect for videos that speak directly to the interests and needs of your audience

It is important to adapt your style and message to each platform while maintaining a uniform brand and voice.

2. Rely on Features Each Site Provides

Social media isn’t just about sharing flat content. It’s about giving your audience a place to engage with you directly and feel like they are a part of the conversation. Social media platforms not only give you the ability to share images, videos, infographics and other forms of content but also unique tools to enhance your connection with your audience.

3. Engage Your Audience

Although the method and message for each brand and business is different, here are a few tips from the experts for effectively engaging your audience through social media:

• Have a uniform brand and voice that fits your message and goals
• Consistency is key
• Respond quickly to interactions, even the negative ones
• Have patience and focus on long term goals rather than short wins
• Directly address your audience’s goals, questions and problems
• Provide quality content
• Don’t be overly salesy
• Don’t expect to go viral
• Pay attention to where your audience is and what they are saying

Overall, you should know each platform, utilize the features offered to you and explore different methods for engaging your audience. The more you pay attention to who your audience is, what they're saying on social media and which types of interaction they respond to most, the more you'll understand about how to communicate with them.

While social media management may seem complicated and overwhelming, our team of experts can help you create and effective social media strategy that is tailored to fit your unique business needs and goals. Contact us today to get started!

Did you know that more than 85% of consumers do research online about products, services and companies before making a purchase? If you want to attract new customers to your business, you need to be where your audience is searching. It is essential for your business listing information to be detailed and correct, especially during local searches. That's where Google's My Business can play a big role.

What is Google My Business?

Google My Business is a division of Google that offers free business listings to spotlight your company and appear when consumers search for a business in their area that meets specific parameters. The listing is succinct, with a map that displays your business location, business hours, your address and telephone number, website address and even a few photos. The format also displays customer reviews from Google as well as an averaged one to five-star rating based on those reviews. Users can even ask questions of other Google users about your business. Although accessible via any device, Google My Business was designed with mobile screens in mind and allows users to see all the information they need about your store on one screen and contact you seamlessly through the listing without a lot of clicking or toggling.

Working with Google My Business

Having an online listing is essential to competing in today's competitive digital marketplace. Googles My Business listings make it possible for even the smallest businesses to showcase their products and services to the increasingly agile community of web shoppers.

Google My Business listings can help solidify your brand in local searches and show potential customers that you are actively engaged with your audience. Google My Business offers a number of benefits in addition to allowing customers to find your location easily, however, managing Google My Business along with other listings can be difficult and complicated for business owners.

The SEO experts at Splash Omnimedia can help you integrate Google My Business and other online listings services into a comprehensive marketing strategy that will help you better reach your customers where they’re searching. Contact us today to find out more or get started with an SEO strategy tailored to fit your unique business needs.

In order to achieve success, it’s vital for your business to utilize marketing as a tool to promote and sell products or services. As a business owner, it’s often impossible to juggle day-to-day operations with promoting your brand and measuring the success of different marketing efforts.

If you’ve tried to DIY your business’ marketing, you probably decided fairly quickly that it’s time to look for help elsewhere. Smart move. So, now you’re looking to hire an experienced marketer to join your team and promote your business. You’re looking for someone who can fulfill a specific list of duties like:

• Building a comprehensive strategy
• Success measurement
• Photography/Videography of products and services
• Social Media Management
• Inbound marketing
• SEO/SEM
• Web design and development
• And so, so much more...

After doing a bit of research, you’ll quickly realize the person you’re looking for probably doesn’t actually exist, at least within your salary budget.

That’s where Splash Omnimedia comes in. We offer above-and-beyond, customer-centric, success-driven marketing – for less than the cost of hiring someone on-staff. When you choose us, you’re hiring an entire team of hyper-talented individuals with your success at our core.

So, Could Outsourcing Help?

It can help to have an outside perspective to see what your business looks like to its target audience.

• You don’t have to manage employees, provide benefits and office space, or deal with training and turnover.
• Agency professionals keep up-to-date with the latest trends and best practices without your company paying for training or taking away from work time.
• Hiring an agency costs your business less than hiring an employee or team of employees.

Do you have a team of dedicated marketing staff? Maybe you have a creative employee performing marketing on the side. In this case, hiring an agency will gain you trained marketing professionals who understand what works and what doesn’t, without detracting from day to day activities and tasks. Also, you’ll be able to put more time into your own expertise.

Your Visitors want a Cohesive Experience

It’s all too easy for businesses to have a disconnected experience for potential and current customers. You may periodically hire:

• a web designer for your website’s look and user experience,
• writers for your content,
• an SEO company to bring in web traffic,
• and tons of other professionals to help you with the many aspects of marketing your business.

Where do you end up? Most likely, taking this disorganized approach will leave your business without a cohesive message and design. To the visitor, it might even seem like your brand doesn’t know its identity or exactly what it’s offering.

You're probably wasting time and money on ineffective messaging.

By working with Splash Omnimedia, you gain a cohesive experience. You’ll have a Client Manager at the helm to guide the entire process of marketing your brand and directly coordinate with you. Our professionals are in each faucet of your marketing strategy and we’ll work together to support your mission and vision. Cohesion will help you better position your brand as an expert in your field and will give your visitors a better experience.

To gain this cohesive experience, you won't have to train new contractors on your brand each time you hire someone new. Once we understand you and your goals, our team works together to create a strategy, design, and message that puts you out in front of the competition.

Let an Experienced Team Take Over

Many businesses become lost when it comes to self-taught digital marketing practices. We understand how easy it can be to become overwhelmed by the wealth of information out there and the abundance of well-intended advice available.

Even if you’ve managed to understand a trend, strategy, or technique, the digital age is changing so quickly it can be difficult to stay current. We often find business owners attempting to juggle learning marketing while attending to day to day business duties.

Instead of juggling and attempting to deploy so many difficult concepts, you can rely on a digital marketing agency like Splash Omnimedia. We keep up with the latest trends and technologies and are able to deploy them with our years of training and experience. We know marketing like you know your business and together – we can grow.

Our team of professionals provide you with the best practices in every discipline from traditional to digital. We’ll help you tailor your buyer personas, social media, website, radio and television ads, media buying, SEO techniques and so much more. Rather than you trying to figure out which direction to take, we can guide you on the best path forward for your business.

Hiring Splash Omnimedia can offer your business a cohesive marketing strategy, guidance, the expertise of professionals across disciplines. You'll have more time to focus on other aspects of your business. You may even discover more benefits along the way. Let's talk about how Splash Omnimedia could help your business grow.