Make a Splash
Do you want to know the difference between companies that just get by and companies that consistently experience great success?
It’s simple. Successful companies understand the secret of great marketing.
Creating great marketing starts by knowing who your ideal customer is and then using this knowledge to carefully craft a message that will reach out and grab them! This is exactly what we do here at Splash Omnimedia every day! We create wildly successful marketing strategies and campaigns that help our clients reach out to their perfect prospects and propel them into becoming loyal customers.
While this sounds simple in theory, many business owners don’t know how to properly execute marketing strategies on their own and are seeing their marketing efforts fall flat as a result. Is this happening to you? Or maybe you just aren’t seeing your marketing efforts deliver the results you feel they should be. In either case, don’t give up! Splash Omnimedia can help! Our team of marketing specialists will help you position your company for renewed success! We know how to stand out in the modern marketing landscape and we will use our knowledge and experience to help your company stand out from your competition.
Why Splash Omnimedia?
Because we do it all. And we mean it when we say ALL. The marketing strategy we will create for your business will contain a customized mix of our
services to help you attain optimal results. This is why we’re not just another marketing company. This is why we are the perfect choice to become
your marketing partner. So take a look at what we do below, and when you’re ready to talk – Let us know!
Search Engine Marketing
Digital Display Advertising
Email Marketing
Blogging & Web Videos
Page Design
Content Creation
Reputation Management
Performance Measurement
It takes a team to produce award-winning projects, and this team includes clients that have a desire to take an out of the box approach to their marketing. At Splash Omnimedia, we share that same desire to be unique, to create something awesome. But we will never just do something because it will look cool. We create unique pieces that look great and deliver the best results for your business. Our clients understand that they will never get ahead with the same marketing that everyone else does. They want to stand out. If this sounds like you, we want you to be on our growing list of partners!
PROUD TO SERVE
Our clients represent a range of industries and interests, and we love helping each and every one accomplish their marketing objectives. Don't see any examples from your line of work? Don't worry! At Splash Omnimedia, we're always excited to extend our services into new markets and new verticals. Reach out to us today to discover exactly how we can help your business find success!
OF BUSINESSES HAVE CONTENT MARKETING STRATEGIES
INCLUDING YOUR COMPETITORS!
OF USERS GO TO THE TOP 3 SEARCH RESULTS
WHERE ARE YOU ON THE LIST?
OF MOBILE SEARCHES LEAD TO AN ACTION WITHIN THE HOUR
IS YOUR SITE USER FRIENDLY?
Meet Splash Omnimedian, Shelley Lyles!
Shelley Lyles started full time (after like, 45 internships) at Splash Omnimedia in 2012. She lives in Lexington with her dog Bella. When she's not designing custom websites or creating eye-catching print materials, Shelley loves spending time at football games in Clemson. We got to sit down with Shelley and have her share some fun things about herself.
I’m from Lexington!
Mac & Cheese. I've been doing the Whole 30 diet and giving up Mac & Cheese has been quite the challenge.
It all depends on my mood...today I'll go with teal.
I'm not a morning person. :) Thank goodness for my alarm!
I'm a fourth generation Clemson grad. My whole family loves the Tigers.
Cheese, please!
I am a grown up...unfortunately. (insert crying emoji here)
My family, my friends, and Bella!
Positivity! I may not be a morning person, but I do love to keep things positive.
3 Ways the Future of Marketing is Already Here
It’s no secret that the world of marketing is rapidly evolving and keeping up with the latest developments can be difficult for any business that wants to stay ahead of the competition.
Taking the time to zero in on your company’s digital marketing strategy in today’s day and age can be a daunting task. We understand how busy things can get for a growing business, which is why we’ve put together this article on the newest developments in digital marketing. You'll discover easy ways to take methods that your business already uses and apply them in ways that help get you ahead.
If you're busy with running your business, maybe it's time to start looking into how hiring an outside agency can not only make your life a lot easier, but help grow your business through the application of these exciting new developments in the marketing realm!
We want to address your company’s growth ceiling and blast through it. So, let’s take a look at how the digital realm of marketing is changing and how it can benefit you.
So, let's start with one area you may be familiar with already: your website's content and making big - on the first page of search engine results.
Your website is made up of content and by using search engine optimization, or SEO, that content gets your company’s site “found” on search engine result pages.
Google has programmed “bots” to find your website and read the content within your pages in order to rank it. These bots live by a list of constantly changing rules that reflect the way people are searching. (Don’t worry, Splash and Google have become the best of friends over the years, and we stay in the loop on SEO updates made by the “bot”.)
So, now that you know a bit more about how SEO works, let’s get into how the way people are searching is changing.
As a culture, we have evolved to be more multi-task-oriented than ever before. Over 60% of voice-controlled tasks are used for online searches. This means that more and more smartphone users are turning to voice searches instead of text. The way content is constructed on websites will need to be adjusted to accommodate this fact.
The bad news: Google knows this, and the SEO bots will begin adjusting the way they rank websites.
The good news: now you know too, and can begin constructing a content strategy that includes tactics geared towards voice search and virtual personal assistants.
So, how do you gear your website’s content to appear for virtual personal assistants like Siri, Cortana, and Alexa?
Email marketing is ground zero of reaching your target audience, no matter if you are business to business or business to customer. Email marketing continues to boast the highest return on investment when compared to all other channels of marketing, thanks to its relatively low cost and trackable conversion rates.
These two fancy words are the future of email marketing, and the future is now. Let’s get you caught up on what these terms mean:
Marketing automation and personalization go hand-in-hand. They’re meant to not only make processes much easier for everyone, but they also reveal your company to be a more genuine, personal brand.
So, what’s the scoop with email marketing and how does it relate to marketing automation and personalization?
Great question, we’re glad you asked.
By segmenting campaigns to be more personalized, you are able to identify pain points and create messaging that sells a solution to the challenges customers face.
Fun fact: businesses who segmented their campaigns saw a 760% increase in revenue.
This. Is. HUGE.
It means marketers are now able to focus your message and deliver it to the specific people who want to hear from you.
Here’s some tips on helping encourage your audience to take action:
For a more detailed look at Marketing Automation and Email Marketing, check out our blog post here.
The age of wearable technology is upon us, and reaching those who choose to wear their gadgets is vital for marketing your business.
The average person checks their phone 85 times per day, and that’s a device that isn’t directly attached to their body. Smartwatches, for example, can be checked as soon as a notification, email, or social post is sent, giving your marketing team the chance to reach customers instantly.
So, how can you use wearable technology to better grow your business?
Phew, that was a lot of new information. As a key decision-maker, you have the power to ensure your company gets ahead of the competition by deploying marketing techniques that boast cutting-edge strategies.
How can you manage to run a business and market using all-new tactics? Hire a full-service marketing agency with a forward-thinking mentality. Splash Omnimedia focuses on not only the tactics that deliver results right now, but the ones that will deliver in the future, too.
Focus your time and effort on running the day-to-day operations, and talk to Splash Omnimedia about growing your marketing strategy for the future.
Going Viral: Social Media & Video Marketing
The secret is out: video marketing is the future of successful social media campaigns. With more businesses than ever building content strategies with social media in mind, it's important to consider the best way to engage users.
80% of social media users prefer video content over text. Video is capable of making a huge impact on social media, whether it's on Facebook, Twitter, Instagram, or YouTube. Properly utilizing video for your business is key to getting the following and engagement from social media that you need.
If you're tired of posting photos with captions that get little to no engagement, it may be time for your business to change up your social strategy.
How often does your business create a social media post, and get little or no response from your followers? Getting significant engagement can feel like a fruitless endeavor for many businesses, especially those without a well-planned strategy in place.
Your content should be eye-catching, engaging, and shareable. This guide gets users to stop skipping over your business as they scroll through their social feeds and start sharing your content.
Facebook has dominated as the largest social media platform for years and it's no surprise that it has become such a popular place for businesses and individuals to watch and share videos. The obvious reasons for Facebook's success for business can be attributed to three things:
The massive scale of active users coupled with extremely accurate targeting make Facebook one of the best possible platforms for marketing videos.
Even though Facebook has the biggest share of the social market, don't discount the impact of other platforms. In the end, the goal of the content is priority. If you're looking for personal connections and shareable content, Facebook is your go-to.
Twitter got on the video content train a little late, and just barely made it to relevancy. But thankfully, adding video to the platform was one of the best things to happen to Twitter.
Twitter is built around three main pillars:
The ability to tweet video was released early in 2015, and gave way to a sort of "metamorphosis" in content. 30 second videos are able to do infinitely more than 140 characters of text.
Businesses can create short videos (up to 30 seconds, to be exact) and get way more information across in a much more digestible form.
YouTube is the king of DIY, How-To’s, and Cooking Videos. They say you can learn to do anything with YouTube, and whoever “they” are is right. YouTube is a great way to teach your followers pretty much anything, making it a great place for long, educational videos. Uploading these videos and embedding them in a social post on other platforms is a great way to make yourself relevant.
Instagram, originally a platform for photographers and fashionistas, has become the home of gaining video views through the use of hashtags. Hashtags are easily searchable, giving your business the opportunity to get discovered by new followers from all over the world.
Snapchat is a powerful tool if you’re trying to build a personal relationship with your social followers. Snapchat videos and images are real, unedited, and a way to show the world how your business operates on a day-by-day basis.
Splash Omnimedia creates content strategies that are tailored, relevant, and results-driven. We focus on every individual business’ goals and strive to establish a dominant digital presence, across all platforms. We have a talented team of video marketing experts on-staff, with the portfolio to prove it. Check it out and see for yourself the impact of video.
Discover how we can help your business dominate social media and contact us today!
"The marketing dollars that we have spent with Splash have been very helpful to our company and we look forward to more years of continued service and this team relationship that we have with Splash. It's been a good one for... READ MORE
"You can tell that the staff that works at Splash Omnimedia enjoy what they do and they have a lot of fun with what they do and that's pretty cool to see in the company. We are the experts at what we do and we need to work w... READ MORE
"The unique thing about Splash Omnimedia is that they get to know us, it's not just a client but actually developed more of a personal relationship so they really gather an understanding of our business and our driving needs... READ MORE
"I set up our new display this weekend in our conference room. I covered it and unveiled it during our Monday morning company meeting this morning. We absolutely love it! I look forward to using it tomorrow for the first tim... READ MORE
