Make a Splash
Do you want to know the difference between companies that just get by and companies that consistently experience great success?
It’s simple. Successful companies understand the secret of great marketing.
Creating great marketing starts by knowing who your ideal customer is and then using this knowledge to carefully craft a message that will reach out and grab them! This is exactly what we do here at Splash Omnimedia every day! We create wildly successful marketing strategies and campaigns that help our clients reach out to their perfect prospects and propel them into becoming loyal customers.
While this sounds simple in theory, many business owners don’t know how to properly execute marketing strategies on their own and are seeing their marketing efforts fall flat as a result. Is this happening to you? Or maybe you just aren’t seeing your marketing efforts deliver the results you feel they should be. In either case, don’t give up! Splash Omnimedia can help! Our team of marketing specialists will help you position your company for renewed success! We know how to stand out in the modern marketing landscape and we will use our knowledge and experience to help your company stand out from your competition.
Why Splash Omnimedia?
Because we do it all. And we mean it when we say ALL. The marketing strategy we will create for your business will contain a customized mix of our
services to help you attain optimal results. This is why we’re not just another marketing company. This is why we are the perfect choice to become
your marketing partner. So take a look at what we do below, and when you’re ready to talk – Let us know!
Search Engine Marketing
Digital Display Advertising
Email Marketing
Blogging & Web Videos
Page Design
Content Creation
Reputation Management
Performance Measurement
It takes a team to produce award-winning projects, and this team includes clients that have a desire to take an out of the box approach to their marketing. At Splash Omnimedia, we share that same desire to be unique, to create something awesome. But we will never just do something because it will look cool. We create unique pieces that look great and deliver the best results for your business. Our clients understand that they will never get ahead with the same marketing that everyone else does. They want to stand out. If this sounds like you, we want you to be on our growing list of partners!
PROUD TO SERVE
Our clients represent a range of industries and interests, and we love helping each and every one accomplish their marketing objectives. Don't see any examples from your line of work? Don't worry! At Splash Omnimedia, we're always excited to extend our services into new markets and new verticals. Reach out to us today to discover exactly how we can help your business find success!
OF BUSINESSES HAVE CONTENT MARKETING STRATEGIES
INCLUDING YOUR COMPETITORS!
OF USERS GO TO THE TOP 3 SEARCH RESULTS
WHERE ARE YOU ON THE LIST?
OF MOBILE SEARCHES LEAD TO AN ACTION WITHIN THE HOUR
IS YOUR SITE USER FRIENDLY?
Going Viral: Social Media & Video Marketing
The secret is out: video marketing is the future of successful social media campaigns. With more businesses than ever building content strategies with social media in mind, it's important to consider the best way to engage users.
80% of social media users prefer video content over text. Video is capable of making a huge impact on social media, whether it's on Facebook, Twitter, Instagram, or YouTube. Properly utilizing video for your business is key to getting the following and engagement from social media that you need.
If you're tired of posting photos with captions that get little to no engagement, it may be time for your business to change up your social strategy.
How often does your business create a social media post, and get little or no response from your followers? Getting significant engagement can feel like a fruitless endeavor for many businesses, especially those without a well-planned strategy in place.
Your content should be eye-catching, engaging, and shareable. This guide gets users to stop skipping over your business as they scroll through their social feeds and start sharing your content.
Facebook has dominated as the largest social media platform for years and it's no surprise that it has become such a popular place for businesses and individuals to watch and share videos. The obvious reasons for Facebook's success for business can be attributed to three things:
The massive scale of active users coupled with extremely accurate targeting make Facebook one of the best possible platforms for marketing videos.
Even though Facebook has the biggest share of the social market, don't discount the impact of other platforms. In the end, the goal of the content is priority. If you're looking for personal connections and shareable content, Facebook is your go-to.
Twitter got on the video content train a little late, and just barely made it to relevancy. But thankfully, adding video to the platform was one of the best things to happen to Twitter.
Twitter is built around three main pillars:
The ability to tweet video was released early in 2015, and gave way to a sort of "metamorphosis" in content. 30 second videos are able to do infinitely more than 140 characters of text.
Businesses can create short videos (up to 30 seconds, to be exact) and get way more information across in a much more digestible form.
YouTube is the king of DIY, How-To’s, and Cooking Videos. They say you can learn to do anything with YouTube, and whoever “they” are is right. YouTube is a great way to teach your followers pretty much anything, making it a great place for long, educational videos. Uploading these videos and embedding them in a social post on other platforms is a great way to make yourself relevant.
Instagram, originally a platform for photographers and fashionistas, has become the home of gaining video views through the use of hashtags. Hashtags are easily searchable, giving your business the opportunity to get discovered by new followers from all over the world.
Snapchat is a powerful tool if you’re trying to build a personal relationship with your social followers. Snapchat videos and images are real, unedited, and a way to show the world how your business operates on a day-by-day basis.
Splash Omnimedia creates content strategies that are tailored, relevant, and results-driven. We focus on every individual business’ goals and strive to establish a dominant digital presence, across all platforms. We have a talented team of video marketing experts on-staff, with the portfolio to prove it. Check it out and see for yourself the impact of video.
Discover how we can help your business dominate social media and contact us today!
Meet Splash Omnimedia, Gia DeYoung
Gia DeYoung started at Splash Omnimedia in 2016 and quickly became the smiling face we all look forward to every day. She lives in Columbia with her husband Corbin and cat Puddin. When she's not busy writing content or optimizing websites, Gia loves spending time with her husband and gearing up for the holiday season. We had the chance to sit down and have Gia share more about herself.
I’m from Lexington. I’ve lived here my whole life.
Yellow!! And gray and purple.
I’ve learned a lot about teamwork and solving problems; how to juggle and how to find my balance, even when things are challenging; how to stay positive and to keep a level head; how important it is to be kind always, even on the hard days. Mainly though, I’ve learned how to more effectively pray for and better show love to the people around me.
I was a student at the school of Journalism and Mass Communication at USC.
The promise of brand new day to keep practicing my purpose. And my Buffy the Vampire Slayer alarm clock.
I’m the 6th great-granddaughter of the Great Chief Justice, John Marshall, and I can trace my American heritage definitively through birth and death records all the way back to the Randolph clan, considered the “Adam and Eve of Virginia.” My ancestors came to America on the ship, the Fortune, in 1621. (I’m not super interesting, but my family sure is! Bonus fact: The Liberty Bell cracked while ringing during the funeral procession of John Marshall in 1835!)
I can think of a number of defining moments that led me to where I am now, but my favorites are definitely meeting and getting to marry my husband, Corbin.
Humility, compassion and understanding.
My redemption story. How far I’ve come. How different I am now compared to who I used to be.
Hang out with Corbin and our best friend, Trevor. Watch YouTube videos. Pet my cat, Puddin. Go to Hobby Lobby.
Disney. Advertising. History.
Oh my gosh, so much! Things highest on the list: My salvation. Unending grace--literally all day, every day. Corbin. Puddin. My family and friends. Columbia Crossroads Church. Disney. Christmas. Dr. Pepper. Harry Potter. Badgers. Chinese food.
A Disney Cast Member.
Landing Pages: Defining A Vital Part of Digital Marketing
In the world of marketing, there is a lot of lingo. One that we come across with business owners often is the term “landing page.” A landing page is a page separate from a company’s website that captures information from visitors by asking them to fill out a form.
Landing pages are extremely powerful tools with a lot great uses. You are able to:
The ultimate goal of a landing page is to quickly guide visitors towards specific conversion objectives like: scheduling an appointment, downloading useful resources, or receiving a free quote.
The difficult concept for many business owners to understand is the difference between a landing page and a web page. So let’s clear things up and educate you on how useful landing pages can be for growing your business.
At first glance, it can seem like landing pages and web pages are one in the same. So, you may be asking: why should I go through the process of creating a landing page when I already have a website that covers everything I offer?
To answer your question, it’s because they aren’t the same. They both have a consistent design and tone, but serve a very different purpose. Landing pages are intended for a single specific purpose, so it is important to avoid distracting the visitors with too much information or other promotions.
A good way to distinguish a landing page from a web page is to take a look at some examples. First, let’s take a look at web pages that are often mistaken for landing pages:
These pages are mistaken for landing pages because they have a form, feature an upcoming event, or discuss a specific product or service. These pages are not landing pages because they live directly on a website, and visitors are able to navigate away from forms using the menus and links.
Now, check out the difference between the web pages above and the landing pages below. Landing pages utilize a strong call to action and an obvious purpose. These are some examples of landing pages:
Landing pages are great at capturing information because they are simple and to-the-point. Web pages are a great resource of information about your products and services because they lead consumers to different areas throughout your website through navigation menus and sidebars. Websites are important for informing your audience about your brand, but they aren’t nearly as effective as landing pages at capturing information and promoting specific campaigns.
Landing pages have to follow two very important rules in order to be considered a landing page:
So what are the different elements that make up a landing page that will follow the rules?
Form – This is the most important part of your landing page. The form must ask the visitor for their email address at minimum. The best part about forms are that they can ask as much or as little as you’d like.
Branding – Your landing page should probably look like it belongs to you. Be sure it matches your overall branding.
Call-to-Action – If you’re not giving your visitors a good reason to offer up their information, you’re never going to get it. Be sure you’re delivering a strong call-to-action.
Landing pages are a powerful tool for companies. Here’s why:
By adding landing pages to your business’ campaigns, you’re able to combine other marketing efforts and gather information on your target customer. As a marketing tool, landing pages are a vital part of every campaign.
A key part of your business is finding new customers and fostering incredible partnerships that last. Utilizing landing pages are your first step to doing those things. You may have a great website, but new customers can become quickly overwhelmed by the amount of information offered by your site. Landing pages are customized to specific needs and services offered by your business and spark interest much faster.
It's common for companies to have numerous landing pages, each targeting a different audience or conversion objective. A well-designed landing page can be very effective at helping you to bring in new customers and consistent leads no matter what industry your business operates in.
If you’re ready to start tailoring your marketing efforts to specific customers and measuring the results of those campaigns, you’re probably ready to begin using powerful landing pages from Splash Omnimedia. Our team designs targeted campaigns that gather information from your target customer and use that information to send messages that they want to read. Add landing pages to your marketing toolbox and contact us today!
"The marketing dollars that we have spent with Splash have been very helpful to our company and we look forward to more years of continued service and this team relationship that we have with Splash. It's been a good one for... READ MORE
"You can tell that the staff that works at Splash Omnimedia enjoy what they do and they have a lot of fun with what they do and that's pretty cool to see in the company. We are the experts at what we do and we need to work w... READ MORE
"The unique thing about Splash Omnimedia is that they get to know us, it's not just a client but actually developed more of a personal relationship so they really gather an understanding of our business and our driving needs... READ MORE
"I set up our new display this weekend in our conference room. I covered it and unveiled it during our Monday morning company meeting this morning. We absolutely love it! I look forward to using it tomorrow for the first tim... READ MORE
