Great Marketing Starts Here

Since the inception of Splash Omnimedia in 2006, we have worked hard to assemble a team of client managers, designers, strategists, videographers, and writers to act as your company’s full-fledged marketing partner. Now we are proud to announce that we can help with so much more through the addition of the below divisions and partnerships to our brand.

NEXT DEGREE LEADER

Maximize your leadership potential. Next Degree Leader is designed to teach organizations how to leverage existing strengths and empower future growth. Raise the level of success your business is experiencing with these Next Degree Leader services:

• Team Acceleration Programs
• Speaking Engagements
• Executive Coaching
• SWOT Analysis
• Sales Training

RELIABLE TECHNOLOGY SOLUTIONS

Harness the latest technology. Reliable Technology Solutions is a full-service IT company, offering all of the technology solutions you need to save your business valuable time and resources. RTS offers a wide range of tech services:

• Full-Service IT Support
• Phone System & Camera Maintenance
• Security
• Low Voltage Cabling
• Custom Data Breach Insurance

BRAND BUZZ

Build brand awareness. Using creative promotional swag in your customer experience is a great way to keep your brand top of mind and tip of tongue.

• Promotional Items
• Corporate Apparel
• Tradeshow Displays
• Employee Recognition & Awards
• Corporate Gift Boxes

Do you know what a negative review can do to your business? Negative reviews happen to all businesses, but when they occur online they have the potential to last forever and impact thousands of customers. It’s a business owner’s nightmare – you put your time, blood and sweat into the company you built. With the use of social media and review websites customers have more access now than ever before to voice their opinions of your business or service. The online world operates 24/7 and people expect a quick response. Never ignore reviews but instead approach reviews with the goal of giving the best possible customer experience – even when your customers are angry.

In addition to boosting customer trust in your brand, bad reviews give customers a “real picture” of what they can expect from your products and service. Your business should strive to deliver a consistent level of excellence… and this remains true with the reviews of your business. There are always ways to minimize the damage to your company’s credibility. Be aware that your business may face negative reviews and statements for situations or circumstances you have no control over. Nevertheless, the impact continues.

It is a misconception that you cannot do anything about negative reviews. You can - and you should! Fortunately, like customer complaints made in person, negative reviews do not have to result in lost business. Disappointment happens when expectations aren’t fulfilled. Your brand can use the data collected from negative reviews to better communicate to customers what they should expect. Splash Omnimedia can help you with that.

How to End Negative Reviews

There are a few key ways to end negative reviews and build a more positive, upbeat reputation online for your company. Having a solid marketing strategy that focuses on the good is one place to start. In addition to a solid marketing strategy, your business needs a bulletproof reputation management strategy.

Reputation management is a tool available to any company. It provides an opportunity for you to better manage your company’s reputation online, including through review sites and social media. Improving your reputation online helps you achieve your business goal of providing quality service to your customers.

Improving Your Positive Presence

At the heart of any online presence is the need to have a positive reputation. While tackling reviews is important, you first need to create a positive initial experience. For example, when you think of your favorite restaurant or the best brands in fashion, a few key brands are likely to come to mind. Some brands have an incredible following and reputation simply because of the marketing they’ve done. And, when you think of those companies that impress you, what comes to mind? Good customer service is likely at the top of the list. In order to build a strong reputation companies need to focus first on their marketing messages and customer service efforts. You want people searching for your product or service to see the good things first.

Managing Those Negative Reviews

Even the best companies always have some people who are not happy. It is true – you cannot please every customer or client. It is important to deal with and respond to negative reviews promptly before they escalate and more potential customers read the review. Take care to make sure you never respond to a review by personally reacting. Always respond in a polite, professional manner, never blaming others for the problem or creating excuses.

Our reputation management platform allows you to have access to key tools to help you better manage this type of situation. How does it work? In short, it allows you to generate new client testimonials. These new testimonials can help to boost your reputation online. You can reach out to customers to gain a better view of what is really happening within your company.

What happens when testimonials are not positive?

With our platform, you have the unique opportunity to respond directly and immediately to any negative reviews. As a result, you have the ability to reconcile or improve the problem with the customer. Many times, simply talking to or fixing the problem the customer has builds an incredibly positive view of your business in that customer’s mind. Most people who complain or create negative reviews just want the company to fix the problem and make their outcome better - which you can easily do!

More so, you are able to improve that customer interaction right away. This helps to keep your reputation online positive and less dominated by negative reviews. In other words, through our tools, you can stop negative reviews and build a solid online reputation using positive reviews from your customers. At the same time, you are working to improve customer relations, helping your business to succeed.

Manage Your Reputation with Splash Omnnimedia

Any business today needs to consider their online reputation--even if you think you are too small or not well known enough for it to matter. With reputation management, it becomes possible to create a positive online experience. When people search for your company or the product or service you offer, they find positive information about you, both through your marketing and your published reviews. Then, they get outstanding customer service when they work with you. This creates the type of brand people remember and rely on over and over. Contact us if you need guidance for better managing and navigating your brand's reputation.

If you’re a small business owner, you probably understand the importance of creating and maintaining a personal and unique brand identity to help your business stand out from the competition. But your brand is so much more than just a logo or a slogan—it’s your business’s personality. Your brand identity is categorized by things like your business ethics, code of conduct, reputation, vision for the future and more. All these things add up to create a strong brand identity that determines how your target audience perceives you, and ultimately, whether people will choose to build a relationship and do business with you or not.

Imagine for a moment that you have a problem at your home and you’re looking to schedule an appointment for a service. You do a quick search online and find a local business that claims to be reliable, dependable, efficient and customer-centric with reasonable prices. This is exactly the type of company you’re hoping to work with, so you decide to call and schedule an appointment. The phone rings 7 or 8 times before anyone answers. When someone finally does, they are short, rude and don’t seem to care about what you have to say. They take some information and put you on a schedule for a home visit. They assure you that someone will be there to help you sometime between 1:30 and 3:00pm. You wait at home and 3:00 comes and goes, but still no one. Then 3:30. Then 4:00….

When the person finally does arrive, you’re just glad someone is there to help. They come into your home and barely speak to you. You tell them about the problem and they act tired, irritated and inconvenienced. They don’t tell you how long it will take to fix the issue. They work until they have finished, but leave quite a mess behind. They tell you that the job has been completed and give you a bill that is much different than their original quote or that seems too high for the work that was completed and leave your home without another word. 

This type of scenario happens all too often. When looking back at your experience from start to finish, would you go and tell your friends and family that this company is reliable, dependable, efficient and customer-centric with reasonable prices, like they stated in their business description?

Of course the description online sounds great, but if there aren’t solid and consistent actions behind it, those words are useless. This is why building a strong and effective brand identity that allows a customer to understand who your company is, what it offers, and why it is the best choice to turn to for their unique situation, needs and desires is so important.

Think of big brands that hold large levels of consumer loyalty and audience engagement like Coca Cola, Disney and Apple. The strongest brands effectively use a comprehensive marketing strategy (backed by consistent actions) to build a distinct brand identity that helps them to share their voice, maintain their unique image and capture and secure the attention of their audience across all platforms. How can you build an effective brand like this?

First, Consider Why a Strong Brand Is Vital

Having an effective brand identity is powerful, and can allow your business to not only sell to, but influence your target audience. A brand identity means so much more than just getting customers to recognize your company’s name or logo. Rather, it opens doors to allow your consumers to know, understand and connect with your company values.

What Is Your Brand?

There are many components of a brand but, general speaking, your brand is comprised of:

• Your mission and values
  
• Your tone and voice 
  
• Your messaging 
  
• The customer service you provide 
  
• Your interactions, both in person, over the phone and on social media
  
• Your word of mouth reputation  
  
• Your marketing materials
  

When your business uses all of these things together in a comprehensive, well-rounded strategy, it all comes together to communicate who you really are to your current and potential customers.

How to Create a Strong Brand Identity

Building a strong brand identity takes consistency and time. Here are some key components that will help solidify your brand.

#1: Complete a Brand Audit
A brand audit creates a stepping stone to help evaluate what your brand identity currently is and what you want it to be. When you understand the characteristics, behaviors, and identities that comprise your competitive landscape you can discover opportunities to boldly differentiate your brand from your competitors. 

#2: Create Valuable Messaging
The next step is to understand what your message is and the tone and voice you want to use to share that message with your audience, and use that voice in all of your marketing tactics and executions.

#3: Share Your Story
The experts at Splash Omnimedia are your partners in sharing your story. With a comprehensive marketing strategy that utilizes a wide variety of creative elements and executions to help you reach your audience where they are and share your story with them. From your website and social media presence, to videos, print materials and traditional advertising like billboards, radio and television, Splash has the experience and expertise to help you create valuable messaging with a distinct and consistent voice across all platforms.

Perfect Your Brand With Splash Omnimedia By Your Side

When it comes to creating a strong, competitive brand identity, you need the right team behind you. At Splash Omnimedia, we work with you every step of the way to understand your company, your goals and your story to help you develop your brand identity. Contact us today to learn more!