Great Marketing Starts Here

As our nation braces for the impact of the Coronavirus Pandemic, business owners are facing unprecedented challenges. And while it may seem as if there’s an iceberg ahead, rest assured your marketing strategy doesn’t have to be aboard the Titanic. With the right strategy (and marketing partner), your business will forge full-steam ahead.

Leverage the Power of Digital

As a business owner, your knee-jerk reaction may be to halt all marketing tactics. However, now’s not the time to lose momentum. It’s more important now than ever to allocate your advertising dollars to reach your customers where they are--at home. The digital strategy you create can now become your key source of lead generation. Take advantage of the resources at your fingertips and strengthen your focus to redefine your marketing message by increasing your online presence.

Our team of digital experts can help you reevaluate your marketing strategy and reach your audience NOW through:

• Social Media Advertising – Social media traffic will be reaching an all-time high in the coming weeks as consumers try to pass the time by scrolling through their feeds. A highly-targeted social media campaign would put you at the fingertips of your ideal customer.
• Social Media Retargeting – Want to maximize your social media results? Capitalize on potential customers that have already visited your website through a strategic retargeting campaign.
• SEO – The key to any great SEO strategy is consistency and maintenance, so even in a crisis, you can’t stop playing the long game.
• Advertising via Streaming Services (OTT) – It’s no secret TV is one of the strongest mediums to build brand awareness and drive sales. But with more and more viewers “cutting the cord,” over-the-top applications like Hulu, YouTube TV, and more are providing a new, innovative way for you to reach your audience. The best part? OTT advertising can be targeted, allowing you to directly connect to your ideal customer base as they binge watch their way through quarantine instead of paying to broadcast to the masses.

Work Smarter Not Harder By Reaching Current Customers

Your buyers' journey just got more digital. Keep in touch with your customers while staying positive and encouraging as this will all soon pass. Take advantage of this opportunity to build relationships, cultivate a larger sense of community, and to grow and improve your direct line of communication with your customers.

• Step Up Your Organic Social Strategy - Now, more than ever, it is crucial to engage positively and consistently with your current customers. Every day, people are reaching out more to feel connected to their community. As an influential business owner, you have a unique opportunity to silence fear and set the tone of hope for the future. Take advantage of your organic social media posting on Facebook, LinkedIn, Instagram, and more to engage with your audience in an encouraging and relevant way and keep your brand at the forefront of their minds.
• Cultivate Creative Content - No matter what’s going on around the world, content is king. Now’s the perfect time to evaluate your messaging and encourage audience engagement with your website. Make sure your website is ranking well with strategic SEO updates that will help you stay relevant and consistent.
• Engage with Email Marketing - Email marketing is also a fantastic touch point to meet your audience where they are. With higher email open rates than normal due to crisis communication, being in their inboxes now can give your audience a personal connection with your brand and could potentially even help you re-engage with previously disengaged customers.

Maintain and Sustain Your Business

As a small business, you know how important it is to adjust your business to the current state of things. How you react now in the wake of the current climate is the key to continued success.

The Splash Omnimedia team can help you create a responsive strategy to reallocate your marketing budget to focus exclusively on web marketing in order to get out ahead of competitors who are slow to respond while helping you maintain a sense of normalcy.

Whether it be social media posts or an email blast, our team can help you craft and distribute your message immediately. Even if we are not currently managing your marketing, we are more than happy to help. Please reach out to us to let us know how our expert team can help you make the very most of your marketing right now!

Morgan Finley joined the Splash Omnimedia team in August of 2016. She loves Sour Patch Kids, and is passionate about graphic design on another level! She leaves everyone with a smile and works extremely hard to design the absolute best pieces for Splash Omnimedia clients. She has a billion nicknames, the most creative eye for graphic design, and true love for music and concerts. 

What do you do at Splash?

As a graphic designer, I design anything our clients need! Things like logos, websites, printed materials, branded materials. You name it, we design it! Anything and everything our clients need.

Have you always been passionate about graphic design?

I started graphic design my senior year of high school and loved it! I always thought I would do something in the science field because I really like science. But, I took a graphic design class in high school and that was that!

What gets you out of bed in the morning?

What gets me up in the morning is the idea that I can make someone’s day better, make them smile, make them laugh. Sometimes you don’t want to get up in the morning but you can make other people happy, and that makes me happy too!

If you wrote an autobiography, what would you call it?

So I spill a lot of things. I spill anything I drink, everything I eat. If I have it on my plate I will most likely spill it. I’d have to use something like “spilling my guts, the Morgan Finley autobiography”.

What is your favorite food?

I will eat any type of Sour Patch kid. They have mango ones now and they are SO GOOD.

What is an interesting fact about you?

I have lots of nicknames. I grew up with punky and punk (we’ve shortened it now to punk). Which I think is awesome and I kind of want it tattooed on myself… I think that’s pretty hardcore. In high school one of my best friends called me smorgasbord which I think is pretty cool, that one has stuck around. People call me Morgs, I’ve got Morgy Moo-Moo as well from high school. And then… the other day someone emailed me and called me Mortgage. I have a ton of nicknames and could go on, but those are the ones used most frequently!

Tom Baire is originally from Olean, New York and moved to South Carolina in 2006. As Video Production Manager, Tom works with our clients to bring the vision of their business to life through video. He is motivated, passionate and adds so much talent and creativity to the Splash Omnimedia team!

What keeps you motivated?

Over the years I have developed such a big passion for video and in doing so, I have realized I have a knack for seeing the video before we even shoot it. I think that is a skill really lends to the final story.

What moments have shaped your life?

Really, the first moment has to be my marriage with my wife. We got married after moving to South Carolina and truly created our own lives here, together.

A few years ago, we adopted our beautiful daughter which was a huge step in our lives together and creating a family! Lastly, the ability to have the leadership and freedom to be able to grow into the position I am in at Splash, has greatly shaped me!

What do you think the world needs more of?

The world needs more focused leaders! Even those leading from the middle. We need people to take accountability for themselves, for their own lives, and really help others to be better people.

What is an interesting fact about you?

Honestly… the fact that I am probably THE best giraffe runner.

What do you love most about Splash?

I love the culture that we have developed at Splash. It is a fun place to work! We are given so many opportunities to be ourselves and grow into such important people in important roles here. It’s just fun… a lot of fun!