Resources

At Splash Omnimedia, our clients rank first in everything we do. After all, it’s your company and your marketing. We feel our clients deserve to know the ins and outs of what we do and how we do them. How else would you decide whom to choose as your marketing partner? We understand that you have questions you need answered, and we’re happy to provide you with the information you need.

Are you looking to discover the secret of successful marketing? Find the answer by watching some of our short, entertaining videos! Take a few minutes and read through our most current marketing blog posts or download some whitepapers to review.

If for any reason, you don’t find exactly what you’re looking for – please contact us. We will be happy to answer your question directly and send you additional resources to support it.

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Meet Splash Omnimedian, Shelley Lyles!

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photo of Shelley during a cruise

Shelley Lyles started full time (after like, 45 internships) at Splash Omnimedia in 2012. She lives in Lexington with her dog Bella. When she's not designing custom websites or creating eye-catching print materials, Shelley loves spending time at football games in Clemson. We got to sit down with Shelley and have her share some fun things about herself.

Where are you from?

I’m from Lexington! 

Favorite food?

Mac & Cheese. I've been doing the Whole 30 diet and giving up Mac & Cheese has been quite the challenge.

What's your favorite color?

It all depends on my mood...today I'll go with teal. 

What have you learned about yourself while working here?

I'm not a morning person. :) Thank goodness for my alarm!

What’s an interesting fact about you?

I'm a fourth generation Clemson grad. My whole family loves the Tigers.

What do you like on your pizza?

Cheese, please!

What do you want to be when you grow up?

I am a grown up...unfortunately. (insert crying emoji here)

What are you most thankful for?

My family, my friends, and Bella!

What do you think the world needs more of?

Positivity! I may not be a morning person, but I do love to keep things positive.

3 Ways the Future of Marketing is Already Here

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The Future of Marketing

It’s no secret that the world of marketing is rapidly evolving and keeping up with the latest developments can be difficult for any business that wants to stay ahead of the competition. 

Taking the time to zero in on your company’s digital marketing strategy in today’s day and age can be a daunting task. We understand how busy things can get for a growing business, which is why we’ve put together this article on the newest developments in digital marketing. You'll discover easy ways to take methods that your business already uses and apply them in ways that help get you ahead. 

If you're busy with running your business, maybe it's time to start looking into how hiring an outside agency can not only make your life a lot easier, but help grow your business through the application of these exciting new developments in the marketing realm!

We want to address your company’s growth ceiling and blast through it. So, let’s take a look at how the digital realm of marketing is changing and how it can benefit you.

So, let's start with one area you may be familiar with already: your website's content and making big - on the first page of search engine results. 

Content and SEO

Your website is made up of content and by using search engine optimization, or SEO, that content gets your company’s site “found” on search engine result pages.

Google has programmed “bots” to find your website and read the content within your pages in order to rank it. These bots live by a list of constantly changing rules that reflect the way people are searching. (Don’t worry, Splash and Google have become the best of friends over the years, and we stay in the loop on SEO updates made by the “bot”.)

So, now that you know a bit more about how SEO works, let’s get into how the way people are searching is changing.

Voice Search and Virtual Personal Assistants

As a culture, we have evolved to be more multi-task-oriented than ever before. Over 60% of voice-controlled tasks are used for online searches. This means that more and more smartphone users are turning to voice searches instead of text. The way content is constructed on websites will need to be adjusted to accommodate this fact.

The bad news: Google knows this, and the SEO bots will begin adjusting the way they rank websites.

The good news: now you know too, and can begin constructing a content strategy that includes tactics geared towards voice search and virtual personal assistants.

So, how do you gear your website’s content to appear for virtual personal assistants like Siri, Cortana, and Alexa?

  • Conversational Keywords - write your blog titles in the same way you’d ask a real person for more information about a topic.
  • Ensure your Content is Location-Specific - Smartphones focus on the area that your potential customer is searching from
  • Frequently Asked Questions (FAQs) - research what people who search using full phrases are looking for, and answer their questions on a FAQ page
  • Structured Data Markups - these are the code snippets that are grabbed by search engines to pull information onto the search page, and make you appear more visibly on smartphones

Email Marketing

Email marketing is ground zero of reaching your target audience, no matter if you are business to business or business to customer. Email marketing continues to boast the highest return on investment when compared to all other channels of marketing, thanks to its relatively low cost and trackable conversion rates.

Automation and Personalization

These two fancy words are the future of email marketing, and the future is now. Let’s get you caught up on what these terms mean:

  • Marketing Automation - the software that exists with the goal of automating marketing actions. It’s designed to help you prioritize and execute your marketing tasks (such as email and social media) automatedly.
  • Personalization - gearing your marketing efforts to better appeal to the individual and smaller groups of people that are more likely to convert. 

Marketing automation and personalization go hand-in-hand. They’re meant to not only make processes much easier for everyone, but they also reveal your company to be a more genuine, personal brand.

So, what’s the scoop with email marketing and how does it relate to marketing automation and personalization?

Great question, we’re glad you asked.

By segmenting campaigns to be more personalized, you are able to identify pain points and create messaging that sells a solution to the challenges customers face.

Fun fact: businesses who segmented their campaigns saw a 760% increase in revenue.

This. Is. HUGE.

It means marketers are now able to focus your message and deliver it to the specific people who want to hear from you.

Here’s some tips on helping encourage your audience to take action:

  • Send Welcome Emails - create an email that automatically goes out to new subscribers, and make them feel welcome. Did you know leads are 21 times more likely to convert when contacted within 5 minutes of an action?
  • Hello @firstname - gear your emails to sound as personal as possible, with occasional messages that use the first name tag.
  • Trigger Emails Based on User Behavior- use purchase history, transactional emails, and content interactions to gear your email campaigns for specific audiences

For a more detailed look at Marketing Automation and Email Marketing, check out our blog post here.

Wearable Technology

The age of wearable technology is upon us, and reaching those who choose to wear their gadgets is vital for marketing your business.

The average person checks their phone 85 times per day, and that’s a device that isn’t directly attached to their body. Smartwatches, for example, can be checked as soon as a notification, email, or social post is sent, giving your marketing team the chance to reach customers instantly.

So, how can you use wearable technology to better grow your business?

  • Stay on Point - keep your messages short, to the point, and enticing. 
  • Voice Search - remember that bit about gearing your website for voice searching and virtual personal assistants? This comes into play in a BIG way for wearable technology.
  • Targeting - gear messages that segment those with wearable technology and research how your efforts perform through targeted analytics.

Stay Ahead of Marketing Trends

Phew, that was a lot of new information. As a key decision-maker, you have the power to ensure your company gets ahead of the competition by deploying marketing techniques that boast cutting-edge strategies.

How can you manage to run a business and market using all-new tactics? Hire a full-service marketing agency with a forward-thinking mentality. Splash Omnimedia focuses on not only the tactics that deliver results right now, but the ones that will deliver in the future, too.

Focus your time and effort on running the day-to-day operations, and talk to Splash Omnimedia about growing your marketing strategy for the future.

Going Viral: Social Media & Video Marketing

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The secret is out: video marketing is the future of successful social media campaigns. With more businesses than ever building content strategies with social media in mind, it's important to consider the best way to engage users.

80% of social media users prefer video content over text. Video is capable of making a huge impact on social media, whether it's on Facebook, Twitter, Instagram, or YouTube. Properly utilizing video for your business is key to getting the following and engagement from social media that you need.

If you're tired of posting photos with captions that get little to no engagement, it may be time for your business to change up your social strategy.

Stopping the Scroll

How often does your business create a social media post, and get little or no response from your followers? Getting significant engagement can feel like a fruitless endeavor for many businesses, especially those without a well-planned strategy in place.

Your content should be eye-catching, engaging, and shareable. This guide gets users to stop skipping over your business as they scroll through their social feeds and start sharing your content.

Let's Talk about Facebook.

Facebook has dominated as the largest social media platform for years and it's no surprise that it has become such a popular place for businesses and individuals to watch and share videos. The obvious reasons for Facebook's success for business can be attributed to three things:

  • The personal connection users are able to make
  • Easily shareable content between users and businesses
  • The high level of user trust in shared content

The massive scale of active users coupled with extremely accurate targeting make Facebook one of the best possible platforms for marketing videos.

Even though Facebook has the biggest share of the social market, don't discount the impact of other platforms. In the end, the goal of the content is priority. If you're looking for personal connections and shareable content, Facebook is your go-to.

Twitter's Content Metamorphosis

Twitter got on the video content train a little late, and just barely made it to relevancy. But thankfully, adding video to the platform was one of the best things to happen to Twitter.

Twitter is built around three main pillars:

    • High value in every post (Making 140 characters count)
    • Get straight to the point (Cut out unnecessary fluff)
    • Pushing real-time, viral content (Shareable, like Facebook)

The ability to tweet video was released early in 2015, and gave way to a sort of "metamorphosis" in content. 30 second videos are able to do infinitely more than 140 characters of text.

Businesses can create short videos (up to 30 seconds, to be exact) and get way more information across in a much more digestible form.

YouTube, Instagram, and Snapchat

YouTube is the king of DIY, How-To’s, and Cooking Videos. They say you can learn to do anything with YouTube, and whoever “they” are is right. YouTube is a great way to teach your followers pretty much anything, making it a great place for long, educational videos. Uploading these videos and embedding them in a social post on other platforms is a great way to make yourself relevant.

Instagram, originally a platform for photographers and fashionistas, has become the home of gaining video views through the use of hashtags. Hashtags are easily searchable, giving your business the opportunity to get discovered by new followers from all over the world.

Snapchat is a powerful tool if you’re trying to build a personal relationship with your social followers. Snapchat videos and images are real, unedited, and a way to show the world how your business operates on a day-by-day basis.

Ready to Talk about Video Marketing?

Splash Omnimedia creates content strategies that are tailored, relevant, and results-driven. We focus on every individual business’ goals and strive to establish a dominant digital presence, across all platforms. We have a talented team of video marketing experts on-staff, with the portfolio to prove it. Check it out and see for yourself the impact of video.

Discover how we can help your business dominate social media and contact us today!

Featured Project

COMFORT SERVICES
Splash Mark
COMFORT SERVICES

Since 1976, Comfort Services has been assisting the residents of Columbia, South Carolina with their heating and air conditioning needs. With Comfort Services, the customer comes first; they always have. Beginning with a custom web design, Splash Omnimedia has helped Comfort Services translate this philosophy into a consistent brand identity. Splash Omnimedia has successfully created a mascot, logos, vehicle wraps, tv commercials, online videos, and print pieces that include brochures, mail pieces, and anything else their employees or customers need.

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