Media Planning

Your customers are looking for information in a world where all media is now interconnected. If you want to make a meaningful connection with your target consumers, you have to leverage every media opportunity. You should combine the advantages of traditional media channels with the reach of digital inbound marketing. That’s what we do at Splash Omnimedia. We carefully review every potential media tool in terms of how it can reach your audience, serve your marketing strategy, and help you achieve your goals. We combine the right media channels and messaging to serve your marketing needs at every stage of the consumer buying journey.

Media Planning


A major revolution is occurring in marketing and at the center of it all is video. The way consumers watch TV is shifting — with blazing internet speeds and widely accessible mobile access people are consuming video content across a wide variety of screen sizes and devices. YouTube generates billions of views every day, with half of those on mobile devices.

When consumers watch TV on a "traditional screen" they commonly have a mobile or tablet web-connected device at their fingertips. We integrate TV campaigns as a component of an overall marketing strategy, engaging today’s hyper-connected consumer and moving them with immediate calls-to-action.

Our services include:

  • Audience Segmentation
  • Broadcast Television
  • Satellite Television
  • Cable Television
  • National, Regional, Local TV
  • Digital Television


Audio content allows users to take in enjoyable and informative entertainment while they go about their day, whether they are working, playing, or driving. As most Americans are listening to as much radio now as they ever have before, around 40% say that they also listen to the radio on digital devices. By incorporating media buys on both terrestrial and internet radio, we can weave your message into the fabric of your audience's lives.

Our services include:

  • Terrestrial Radio
  • Internet Radio
  • Satellite Radio
Media Planning


In an environment where so much information is transmitted to us electronically, print feels more special, solid, and authentic than ever before.

Printed materials can be a highly efficient way to put your business in front of prospects. Digital and print billboards can offer thousand more impressions per dollar spent than other forms of advertising as they reinforce your brand recognition.

Between printed versions and digital copies, millions of people still pick up magazines every day, whether from a newsstand or through a subscription.

Advertising inside of venues allows you to segment your outdoor and indoor advertising in a way that allows you to connect your brand with local experiences.

Our services include:

  • B2B Print Advertising
  • Magazine Advertising
  • Billboards
  • Digital Billboards
  • Venue Advertising
  • Mall Displays


The digital world has become the foundation and center of our current media experience. Nearly two-thirds of Americans have smartphones. One in five consider them their main digital device. Add that to the number of people using desktop computers and tablets and you have access to most of the markets you could want.

Our digital devices are deeply entwined in our daily lives. We use them at home for entertainment and communication. When on the go, we use them to find local businesses and attractions. By making sure your business is part of the mix, we can make sure that you are always part of the conversation.

  • Digital Display
  • Online Video
  • Mobile Advertising
  • Email Advertising
  • Geo-Targeted Campaigns
  • Search Engine Marketing
  • IP Targeting


Not only has our media experience gone digital, it is also becoming increasingly social. Nearly 1.25 billion people have Facebook accounts. Five hundred million tweets are sent every day. Millions use LinkedIn to keep up on business connections, and 40% of LinkedIn users log in every day.

Engaging in social networking with your social media profiles is only part of how you succeed in that environment. You also have great opportunities to reach people through targeted advertising on those platforms. Social media buying offers you unparalleled information about who is online and gives you access to exactly the audience you want.

Our services utilize many channels, including these:

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • YouTube
  • Vimeo

Never miss an opportunity to connect with your target market

Media optimization gives you a mix of approaches to garner and keep attention in this speedy digital age. By reaching out to your audiences on a combination of platforms, you can improve brand recognition, reinforce your customer relationships, and build your brand's success.

Not only will Splash Omnimedia work with you to create the perfect campaign, but we will help you utilize the right mix of media to deliver that campaign to your target market, at the perfect time. Contact us today to discuss how our media planning experts will position your company for increased success.

Featured Project

Splash Mark

Consisting of 30 schools and over 24,000 students across the Midlands, Lexington School District One is focused on developing 21st century graduates. The District acts as a center for community learning and provides every student with a quality, personalized learning experience. Splash Omnimedia carried this vision over into an innovative, responsive web design that is extremely user friendly for students, parents, and faculty members. Splash Omnimedia was also commissioned with the creation of a video regarding the District’s vision and the demands of a 21st century education.

View Project