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Logo Design: Your Key to a Lasting Impression

Posted by: Matt Thompson Thursday, August 03, 2017
Splash Omnimedia

First impressions are everything. When it comes to your business, your logo is almost always the first thing your potential customers see.

A logo says a lot about who you are as a business and what your mission is. A well-crafted, personalized logo can solidify and promote your brand, as well as create a visual appeal that can better attract customers. 

These vital aspects of logo design and presentation ultimately contribute to the overall success of your business. Creating a partnership with a creative team of marketers like us can help ensure that your logo will correctly represent your business, help you reach your target audience, and align with your goals and objectives.

So what goes into creating the perfect first impression?   

Emotion and Graphic Design

A good logo represents your business. A great logo tells your story.

Logo design begins with extensive research and creative graphic designers. Our team sits down and brainstorms ideas based on the goals and objectives your company wants to portray. We experiment with the basic elements and principles of design and apply our extensive knowledge and creative ability to the first stages of mock-ups.

One of the best tools for generating an emotional response is color. The colors that you choose for your logo can affect the way that your target audience perceives your business and can even influence the type of clients that your business attracts. Knowing the different emotional responses that people have when they see colors can help you decide which colors are right for your business.

A well-designed logo can embody your business and tip off customers to the character of your business. You may choose to include your tag line in the design of your logo, which can help convey your mission and goals more clearly. Your logo is vital to the creation of consistent branding and is used in places like your: company stationary, business cards, billboards, website, and social media.

Giving your Brand a Facelift

If you’ve been in business for a long enough amount of time, you probably have established a certain level of credibility and recognition. These businesses oftentimes have established what is known as brand recognition, or the ability to be identified by customers by simply viewing your logo, tagline, or marketing campaign.

If you’ve recently decided to have your business’ overall ‘look’ updated, but you’re not ready to part ways with your old, dated logo, we could have the perfect solution: a logo refresher. This is extremely common for businesses that have evolved over the course of time. Even large brands with massive recognition update their logos from time to time. Take a look at big names like Apple and Google, who have evolved their image over time.

A logo facelift can help convey your business’ message a little more clearly. For example, Disney chose to make their logo better represent their company by creating a magical design and Coca-Cola has continually updated their logo over the years in order to adhere to modern trends. 

All in all, revamping your logo is a great way to bring your business’ look closer to what you represent.

Your Business, at Face Value

As we’ve mentioned, your logo is your business’ first impression to most of your potential customers. If your logo represents your business poorly, it can be hard to achieve proper brand recognition.

You should look at your logo as an image that presents itself to potential customers as a condensed statement about your business’ mission and goals. It should be consistent across both your traditional and digital marketing and deliver a strong branded message. Your logo is going to be everywhere.

If there was one thing that could represent your business, what would it be?

Professional Logos Promote a Professional Image

Some business owners decide to save time and money by creating a logo on their own. More often than not, it is very obvious to potential customers and the negative effects of poor design are quick to follow.

Our creative team of experienced, passionate designers have proven time and time again their ability to create superior, impactful logos for each of our clients. We take the time to learn about your business’ goals and mission and use that knowledge to design exactly what we feel will deliver optimal results.

At Splash Omnimedia, we help businesses just like yours create personalized logos that emphasize a quality and impactful brand. To get started, contact the experts at Splash Omnimedia today! 

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